300°

Is Apple Showing Signs of Entering the Console War?

HyDRoX1 writes "Apple's iPod has been a hit since day one and has revolutionized what we use as an on the go media device. Unfortunately, it was always missing captivating games. Apple has proven to be able to successfully manage their business line which includes Macs, iTunes, iPods, iPhones, & even Apple TV, all of which are very successful in their own field. Aside from being successful, they are also reliable so they can back up their hype; they are on top of their competition so what will be the next project they go after. Apple has accomplished something that Microsoft couldn't do so far in this generation guess what it is? Apple has managed to secure a Metal Gear Solid game; Apple has plenty games which all look amazing for a handheld entertainment system (though not on par with PSP, they easily top Nintendo's line of handhelds). There are tons of games to play on the iPhone and many console developers are paying attention and are now trying to jump on the bandwagon. It's working for Apple as of now since they have many revolutionary items that they make money on many little features they get."

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hiphopgamershow.com
el_bandito5957d ago

If they ever join the present console industry, I bet it'd be the priciest console with the least library of games.

Chapulin5957d ago

retail $900.00+ plug= $1,000.00

hac-hunter5957d ago

I agree with that statement....
If anyone can "out-price" Sony with a more expensive console, it'll be Apple.

it'd be interesting to see a 4 horse race though.
I wonder what type of inovation apple would bring to the gameing industry.

SaiyanFury5956d ago

Agreed. With Apple's published budget from 2007, I'll break it down: A few million spent on developing on R&D with several hundred million spent on advertising. Apple will never have a recognized gaming platform. But Lord knows they'll market the hell out of it.

The gaming GOD5957d ago

With a system called the Pippen I believe

Chris3995957d ago (Edited 5957d ago )

Yeah they did attempt to enter the console market once.

http://en.wikipedia.org/wik...

Their product was completely over-priced and vanished amidst 5th generation machines (PS1, Saturn, N64).

It was also priced at about $600(13 years ago, keep in mind). That should give us some idea as to how out of touch Apple was with their consumers. They still are, to some extent. Don't get me wrong, I'm not anti-Apple (my sister works for them in fact), but they are an organization of Type-A personalities who revel in their own b.s. and sometimes miss the mark.

Their products are also completely over-priced compared to similar technologies. I don't think that their brand is strong enough to support a foray into the console market either. The Wii pretty much has the casuals locked down and the PS3/ 360 are fighting for the HD gamers.

Too much choice can cause consumer confusion. Oh, and their console would likely be more expensive than the PS3. I don't think that any amount of "brand recognition" would save them from criticisms over the price. Up until the Iphone they never gave a crap about gaming either, and their dedication to it remains questionable.

5957d ago Replies(2)
Theoneneo815957d ago

Would be a MS killer i rember hearing alot how apple and sony tried to work out geting jaguar 10.3 on to the ps3 as a os like how ps3 has linux now but i think sony should reconsider this for ps4 down the way.

CharlesM5957d ago

Oh man this is going to be one hell of a ride and i don't know if its good or bad! I hate Apple of all my heart, even more than Sony, but i guess the extra competition will do us good. Hopefully MS will get even more aggressive on buying up all the game companies they can get a hold of and secure us even more exclusives. But since Apple is so filthy rich too maybe they will try and do as MS has done all this time and snatch some goodies for themselves. If that happens i think its over and out for the PS brand for good since they are already struggling and don't got the same kind of money to toss around to keep themselves in the business.

Eiffel5957d ago (Edited 5957d ago )

*hint* Speculation *unhint*

Gaming is not something apple knows really anything about.

They should stick to making overpriced devices for the rich and uneducated.

They already tried to go into the gaming industry anyway.

No one remembers Apple Pippin?
It barely lasted a year.

You Already Know5957d ago

the same could have been said about Sony before the PSX...and if anything, MS has let down the gaming world with what it did with the XBOX as far as it's gaming library went, but the 360 definitely has stepped up with MS buying it's way to a stronger lineup of games..

next, they need to create a stronger lineup of 1st party exclusives to further separate their brand from the rest...

Up In Smoke5957d ago

Bandai was just as much to blame for that console. after all, Bandai were the ones who licensed the console because they were the ones who wanted to enter the console industry back then. Apple just wanted to sale their idea.

Show all comments (19)
260°

AMD CEO Shares Vision Behind Xbox Partnership and Next-Gen Chip Roadmap

AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.

Read Full Story >>
clouddosage.com
Obscure_Observer5d ago

AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.

I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.

Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.

InUrFoxHole5d ago

They had best show 3yrs in a row. Heading for another

VenomUK4d ago

Obscure_Observer said “I wonder what she meant by "full roadmap of gaming optimised chips" though? Seems ambitious.” To me, I interpret this to mean rather than having a couple of X/S products for launch and a handheld there is a longer term plan to release new products with higher specs at timed intervals. I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec.

Agent754d ago

But Microsoft forgot the games.

KwietStorm_BLM4d ago

It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever.

Ganif4d ago

Correct.

"Sony's PlayStation 6 reportedly will feature an AMD semi-custom APU with a Zen 5 CPU and UDNA GPU, capable of 4K 120FPS and 8K 60FPS gaming. The console will include X3D cache and advanced AI upscaling technology."

https://www.tweaktown.com/n...

Obscure_Observer4d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever."

I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released.

Notellin4d ago

You should have just lead this comment with the fact that you have zero understanding of technology in the consoles and instead have a Toms Hardware online forum level of education.

Obscure_Observer1d 12h ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever"

I´d told you were on some bs

https://www.pcgamesn.com/wp...

+ Show (1) more replyLast reply 1d 12h ago
Agent754d ago

But Microsoft forgot the games

Obscure_Observer4d ago

@VenomUK

"I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec."

Very interesting theory. Still not sure how MS would actually make it work.

KwietStorm_BLM4d ago

"I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released."

How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is.

Obscure_Observer3d ago (Edited 3d ago )

"How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is."

Dude, what I know for certain is that a tech as old as X3D chips which is actually *older* than both PS5 and Xbox Series consoles, is hardly the reason behind this new partnership between AMD and MS to build new *custom silicon* for next generation of consoles.

And yes it´s a huge announcement since AMD is working closely with MS to co-develop custom SoC which will allow backwards compatibility across all MS´s next gen devices allowing seamless integration between devices and full backwards compatibility across all generations of Xbox consoles.

I also know is that this announcement don´t have anything to do with Playstation and their strategy with AMD for the PS6, so stop comparing the two pretending that you know what´s going on, because you clearly don´t.

If Sony is working on something remotely similar, that´s remain to be seen.

+ Show (2) more repliesLast reply 1d 12h ago
Fishy Fingers5d ago (Edited 5d ago )

Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.

Multiplatform software and hardware 'Xbox/AMD APU'.

Obscure_Observer5d ago

I guess you missed Sarah Bond´s next generation Xbox announcement this week, were she clearly states:

"I´m thrilled to share that we´ve established a strategic multi-year partnership with AMD to co-engineer silicon across a portfolio of devices, including, *our* next generation *Xbox consoles*."

But hey, I don´t think you´re entirely wrong, maybe MS will build their own Xbox consoles while licencing other manufactures to build and sell their own Xbox branded consoles. Who knows

BeHunted5d ago (Edited 5d ago )

I think you watched the wrong video. It's below the description, or you can watch it directly on YouTube.

https://youtu.be/kprpRvsOua...

HyperMoused5d ago

Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision

Christopher5d ago

The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?

Lightning775d ago

Probably because the next xbox isn't ready to release yet?

The marketing and rumors seem to be heavy out of no where. The rumor was a 27 release but it maybe it could be 26 new console launch instead.

Who knows.

Eonjay4d ago

There PR is alrways super heavy handed. No one is acutally buying an Xbox as is.
Also it is very early to be talking so much about a next gen console.

Obscure_Observer4d ago

There´s a lot of people interested on Xbox Next and its ability to run games from major stores like Steam.

We know that the PS6 is just around the corner as well, but so far, no news on what it might improve over the PS5 or PS5 Pro.

However, Sony already made public that their priority and actual focus is the PS6. So its not "very early" to talk about next gen when the very console manufactures are talking about it.

+ Show (1) more replyLast reply 4d ago
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170°

Switch 2 accessory makers are “working hard” on magnetic analogue sticks to combat stick drift

Nintendo Switch 2 stick drift is already an issue, but accessory makers are already working on magnetic joysticks.

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videogamer.com
Neonridr12d ago

I've never had stick drift in any controller I've ever owned. All my joycons (3 sets) from my Switch are perfectly fine. My Switch 2 ones are good. Never had a dualshock / dualsense have it (did have a dualshock get a stuck trigger once). Even my Valve Index controllers which were notorious for drift were fine for me.

Goodguy0112d ago

Varies. Just because you've never had one doesn't mean others won't. I've had PS, Xbox, and Nintendo controllers indeed drift on me. Remember the drift lawsuits that Nintendo has had.

Please stop trying to say that traditional potentiometers are absolutely fine when hall effect/tmr sticks are beyond superior lol, not sure why so many people keep trying to defend potentiometers when hall effects are so pro consumer.
Companies like nintendo, sony, and mcsft don't want to implement them simply because they want you the consumer to keep buying them. Most casuals will just buy a new controller if theirs difts, easy money for the big 3.
I've gone hall effects and have never gone back, can leave my controllers out absolutely fine without worry of dust ruining the sticks.

Neonridr12d ago

when did I say that traditional joysticks are absolutely fine? I'm sharing my own experience here. I never said that others don't experience issues, nor that this is somehow acceptable. Strange leapfrog from A to B on that one.

People love to say it's a huge widespread issue, yet you only hear about it because the minority is vocal whereas the majority don't report anything because they are fine.

I'm happy you switched to hall effect sticks, if that's what works for you, then awesome.

Christopher12d ago

Cool? Pretty sure this is for those who are having it happen. Not sure how your anecdote addresses other peoples' problems.

Neonridr12d ago

people around here act like everyone will get drift. I'm willing to wager more people won't get drift than will.

Pyrofire9511d ago

lucky you. I've only had minor drift once in my L Joycon which I fixed with some card stock, but drift is an undeniable problem as a whole.

repsahj11d ago

My 2 sets of Joy-Cons from my OG Switch started to drift with just a month of use. That is why I bought Dobe Joy-Cons with just $25, and until now they are still fine. I hope this will never happen again on my Switch 2.

jznrpg11d ago

My left joy con for the OG Switch got stick drift right away as well. I never had issues with my PS5 controllers since launch until I got my kids PS5’s and they had stick drift with 2 controllers. They drop them because they are kids and although I have them wash their hands before gaming they still get gunk under them somehow. I got their controllers modded because they would have issues no matter what I have them do.

jambola10d ago

"people around here act like everyone will get drift. I'm willing to wager more people won't get drift than will."
no, nobody is acting like that, you're jsut exaggerating it and lying to downplay a problem

-Foxtrot10d ago (Edited 10d ago )

Nintendos biggest defender on here so it figures

gold_drake10d ago

you know, i said the same thing not too long ago and then BOOM both controllers ha.

one on the moving stick and one on the look around stick.

both suck arse. ha

+ Show (3) more repliesLast reply 10d ago
jznrpg11d ago (Edited 11d ago )

The tech is already there. I had a couple of my PS5 controllers modded with Hall Effect modules and they work great. They should come standard with them these days but they don’t.

OtterX11d ago (Edited 11d ago )

Nyxi already made some fantastic Hall Effect controllers for Switch 1. I don't know why Nintendo couldn't have it by now if Nyxi has had for years.

spoonard11d ago

Cheap, frictionless sensors ALREADY exist. Why are they "working hard to combat stick drift"? Stick drift should be a thing of the past at this point. The technology is here...NOW. It has been...for YEARS! Why is stick drift even still spoken about? It shouldn't exist!

Chocoburger10d ago

Because its a scam for Nintendo, Sony, Microsoft to sell more overpriced controllers.

jambola10d ago

because pathetic fanboys will continue to defend and support

Doomeduk10d ago (Edited 10d ago )

WD 40 if it's shagg.d anyway why not ? I ordered a new ps5 pad after Helldivers 2 and POE 2 became unplayable due to drift but in the meantime I fired a bit of WD on my balls just below my stick rotated in a clockwise fashion massaging it in so to speak and also did the pin reset thingy and all clean no drift and hit that cancel purchase button like I meant it

UltimateOwnage10d ago

Honestly I’ve used my original Switch JoyCons and Pro Controller since launch and only in the last year did I see drift start to show up on one of my JoyCons. I’m sure it happens depending on how much and how firm the joystick is used, but it seems like a minor issue that goes with wear and tear after thousands of hours of play. I wish there had been Hall Effect sticks on Switch 2 just so there’s one less thing to worry about, but I’m not really concerned about it.

290°

The Real Enemy of Gaming Isn’t DEI. It’s the CEO

From Horse Armor to Mass Layoffs: The Price of Greed in Gaming. Inside the decades-long war on game workers and the players who defend them.

Read Full Story >>
rushdownradio.net
jambola15d ago

maybe a real enemy is people who use terms like "the real enemy"
there can be more than 1 bad thing, t's not like a kids show with 1 big bad

senorfartcushion13d ago

This is very much a “dummy who volunteers themselves to the middle” comment.

The real enemy is a common phrase, people use it all the time.

Calm down.

jambola13d ago

i'm very calm
you seem very upset however

Notellin12d ago

You don't seem calm at all. Don't take this so seriously, you seem desperate responding to others defending your opinion that lacks any value or critical thought.

jambola12d ago

stop projecting
i'm not desperately dong anything, i'm tapping at keys on my keyboard bud

PapaBop12d ago

It's not like kids show with one bad guy? I present to you.. Bobby Kotick

ABizzel112d ago (Edited 12d ago )

DEI was never the problem and it was an ignorant take to begin with.

DEI is why games like Kena Bridge of Spirits, South of Midnight, and Ghost of Tsushima exist.

DEI is why we have a huge resurgence in Japanese, Chineses, and Korean developers producing games like Stellar Blade, Black Myth, and why Nintendo & Sony exist.

DEI is why more and more games have HUGE accessibility options with both Sony and MS fully behind this.

DEI was never a bad thing, the entire purpose of DEI is representation of all people, genders, disabilities, etc…

The problem was people used DEI as a default derogatory term to describe what they believed was forced representation, which allowed colorist, racist, sexist, misogynist, homophobic, and xenophobic fools to run away with the negative DEI narrative.

jambola12d ago

you don't get to decide other people's motivations
sorry to break it to you

ABizzel111d ago (Edited 11d ago )

To each their own, however, nothing you said invalidates why some people take offense to DEI incorrectly.

+ Show (1) more replyLast reply 11d ago
Sciurus_vulgaris15d ago

Executives seem to often have an obsession with perpetual revenue growth. There is always a finite amount of consumers for a product regardless of growth. Additionally, over investment is another serious issue in gaming.

Killer2020UK13d ago

The fact that they also rarely have any real expertise in game development compounds things. They'll look at what's been successful elsewhere, lack the knowledge to properly understand why they have been successful and then force a team to 'reproduce' their badly interpreted idea of that success.

We see it so often with sequels to games that were successful too. The team are left well alone, they have a break through hit and all of sudden the money men descend on the IP and completely railroad the dev team's ideas. Usually winds up being 'make the same game but MORE'

LoveSpuds12d ago

This is true throughout all of the corporate and public sector organisations to be honest. CEO's generally move amongst the corporate world without any need to have experience of a particular industry, they simply need to rely on their senior leadership credentials. A CEO of a retail giant will just as easily transition to a CEO role in the energy sector for example.

Not defending CEOs here to be clear, I think it's a huge part of the reason the western world is so fucked up. CEOs don't need to care about the sector they work in, in fact it's better if they don't care if they want to screw everyone to make profits.

GhostScholar13d ago

Companies don’t hire executives to break even. If the goal is breaking even then why start the company in the first place.

Soy13d ago

That's understood; it's getting record profits and expecting to always beat those record profits, and seeing anything less as a total failure. Then they lay people off and raise prices to reach those record profit levels again, just to sate shareholders. It's setting expectations way too high just to spike share prices, then inevitably falling short. It's feeling entitled to being more successful than everyone else. It's the CEOs doing all this to boost their own bonuses.

ABizzel112d ago

Growth benefits the company’s profits and therefore the company’s stock if publicly traded, which pleases the shareholders making them more and more rich, which is why Growth is always at the forefront of the vast majority of any publicly traded company.

More growth = More Money and the people at the top want all the money they can get. I can’t really blame them anyone would love to see their profits go from tens of thousands to hundreds of thousands, to multi-millions it’s almost like a gambling addiction.

But it also goes to show someone how morals can go out the window for a lot of these people, and how amazing some CEOs are when they catch this early and provide a balance solution that takes complete care of their employees across the board while keeping the business sustainable IE: Insomniac Games ALWAYS on the best places to work list. The rest of the industry could learn.

jambola14d ago

honestly, the "real" enemy of gaming, is ourselves
if nobody bought horse armor, shitty dlc would have died almost overnight
if we stood firm and nobody bought games from companies that were bad with layoffs, it would be solved
we're the idiots supporting awful business practices, we are the ones enouraging it

TiredGamer13d ago

I think the reality that we don't want to convince ourselves of is that without the rise of "horse armor" and DLC, game budgets would have essentially stagnated (smaller teams/smaller games), or game prices would have risen much more dramatically than they have. There was an incessant drive for bigger worlds, infinite detail, and hundreds of hours of "gameplay" over the last two decades, that while perhaps a natural evolution of things, needed a suitable funding stream to accomplish.

HyperMoused13d ago

What...CEOs make tens of millions and that doesnt include SLT etc etc...we now have multiple editions of games, in game currency, MT's, battle passes.....and what do we get..worse game than what was coming out 20 years ago....dont drink the cool aid, its this nickel and dime crap that is absolutely leading us to gaming destruction.

senorfartcushion13d ago

This is the worst possible answer to this conundrum. Blaming the masses is blaming the only people who are constantly “told” to buy.

Consumers are the only ones not to blame here. People make their own choices all the time. Disney movies are bombing and DEInis being blamed. Has that been enough to put Disney out of business? No and it never will.

Christopher13d ago

Disagree. Businesses are able to do what they do because people are bad consumers and don't think critically about purchases. Disney got away with doing shit stuff for years and it's just the last year where people got tired of it. It's not like it didn't work for 5 years or so for Disney to do the things they've done. They'll just move onto another way to get people to see movies and it will be just as bad but more profitable until people wake up and realize it.

TiredGamer13d ago

Consumerism drives business behavior. It's not so much "blaming" as it is observing behavior. The point I'm making is that the direction that games have gone are driven by the spending. Consumers are spending on DLC and they are driving the expectation of more glitz and padded out (lengthier) games. If they continue to pay, they will continue to drive that direction until a threshold is reached that forces a change in behavior.

senorfartcushion13d ago

Corporate advertising is the most powerful force on the planet.

This is N4G for god sake, every day there are arguments between people who are Team Xbox and Team PlayStation because they’ve been convinced that having an identity built on paying money to Sony and Microsoft matters more than having one as individual gamers who can play whatever they want.

And THEN we get to the corporate advertising part: to play whatever you want is to sink MORE into the advertising pits, making it so that you can more than one specific product.

jambola13d ago

ah you're right
they were told to buy it, it's clearly impossible to avoid that
if enough people stopped supporting, it would stop
disney not stopping would only be because enough people didn't stop

+ Show (1) more replyLast reply 13d ago
victorMaje13d ago

Agreed. I’ve been saying for years, announce you won’t be buying the upcoming game because of the practices of the previous game, then you only have to stick to your guns once, see how quickly things change for the better.

We have to unite in what we shouldn’t purchase.

jambola13d ago

just imagine a world, fifa came out worse, nobody buys the next one until they see proof it's better and stick to it
or games being forced online for single player and nobody buys it
things would change so fast

HyperMoused13d ago

Just like scooby doo, you have shown us the real monsters are us

+ Show (1) more replyLast reply 13d ago
Inverno13d ago

Greed and greedy people have and always will be the main issue for everything wrong in the world. Everything is a product to be exploited for monetary gain. Even when there are things that could help progress us along for the sake of making our lives easier that thing must be exploited for monetary gains. Anything that tells you otherwise is propaganda to make you complicit.

coolfool13d ago

I've never thought "DEI" (although the way most people use it doesn't match it's real definition) is the problem with games. Good games have continued to be good when they have a diverse cast, and likewise, bad games have continued to be bad. There isn't a credible example I've seen where a diverse cast has been the direct cause of a game being bad.

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