GDC: Little Big Developers: The Formation Of Media Molecule

Addressing a surprisingly light crowd, considering the impact their LittleBigPlanet had made just hours before at Sony's keynote, Mark Healey and Alex Evans (pictured left to right) of Media Molecule told the audience the secrets to the success of their company formed after the launch Rag Doll Kung Fu, and how they went from a "bunch of mates, to a bunch of mates in a slightly larger room."

When Media Molecule was founded in January of 2006, explained the duo, there were a number of daunting messages "ringing in [their] ears" -- that making a game company in this climate like "diving into the abyss," that they had "no idea how hard it is," that it's impossible to have a start-up, that "small teams can't make games anymore."

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