Nintendo of America's VP of marketing and corporate affairs Perrin Kaplan has been talking about the firm's Touch Generations campaign.
The company has launched an umbrella campaign for its $20 line-up of puzzle and brain-teaser titles such as Sudoku Gridmaster and Brain Age. The creative features traditional non-gamers such as older women, enjoying playing DS games.
In an interview with Business Week, she said, "It was really important to let people know these are pick-up-and-play games. Rather than launch different ad campaigns for each title and hope consumers would see how they might be related, we wanted to frame the games as something more than a one-off game for your mother."
Player Attack: We've seen plenty of politicians with opinions on video games, whether they love them or hate them, but Singapore's Prime Minister has just trumped them all. Lee Hsien Loong has written his own Sudoku-solving program, posted the source code to Facebook, and asked for bug reports.
XMNR: Microsoft is adding two classic games to Xbox LIVE for the Windows Phone 7 marketplace and, better yet, they are free. Konami's PES 2011 - Pro Evolution Soccer also gets discounted as the Deal of the Week for Windows-branded smartphones.
Callan from WSA writes: "I’m not sure what you classify me as, gamer wise. I enjoy casual games, mainly because I like puzzles, so Sudoku anything and Picross 3D are things I greatly enjoy. Though I’m somewhere in the hard setting of Picross and now I’m taking too long to finish them so no three stars on a couple of them, lame. But I digress.
I don’t really game everyday, not as much as I use to anyway. My job sort of sucks the life out of me, so when I come home I just want to get some food, maybe workout when I muster the willpower to stop sitting on my fat ass, shower and sleep. Usually in that order. My weekends are for extra sleep, errands I didn’t do during the week, laundry and anything else I need to catch up on, and then some gaming if I have the time before Monday rolls back around. I read manga and watch anime much more than I game, which is almost shameful.
But I like to think I make for up for it when I do manage to fit in the errant video game, which 9 times out of ten is an RPG. Most recently being Atelier Rorona, which I am loving."