Nintendo: Marketing to New Generations

Nintendo of America's VP of marketing and corporate affairs Perrin Kaplan has been talking about the firm's Touch Generations campaign.

The company has launched an umbrella campaign for its $20 line-up of puzzle and brain-teaser titles such as Sudoku Gridmaster and Brain Age. The creative features traditional non-gamers such as older women, enjoying playing DS games.

In an interview with Business Week, she said, "It was really important to let people know these are pick-up-and-play games. Rather than launch different ad campaigns for each title and hope consumers would see how they might be related, we wanted to frame the games as something more than a one-off game for your mother."

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Marriot VP6463d ago

sorry still not for me. Blurry and innaccurate aiming isn't for me. Non HD too. Tiring to play with after 20 minutes.

no thanks

Killswitch6463d ago

For people in my stands we love Nintendo for what they created a true gaming system not the same old controler but something down right creative. Old systems are tiring

mikeeno76462d ago

marketing to new generations, yet marketing the same old games. Hmmmm...


Singapore PM writes his own Sudoku solver

Player Attack: We've seen plenty of politicians with opinions on video games, whether they love them or hate them, but Singapore's Prime Minister has just trumped them all. Lee Hsien Loong has written his own Sudoku-solving program, posted the source code to Facebook, and asked for bug reports.

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Windows Phone 7 adds Sudoku and Minesweeper for free, discounts PES 2011

XMNR: Microsoft is adding two classic games to Xbox LIVE for the Windows Phone 7 marketplace and, better yet, they are free. Konami's PES 2011 - Pro Evolution Soccer also gets discounted as the Deal of the Week for Windows-branded smartphones.

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What Type of Gamer Are You?

Callan from WSA writes: "I’m not sure what you classify me as, gamer wise. I enjoy casual games, mainly because I like puzzles, so Sudoku anything and Picross 3D are things I greatly enjoy. Though I’m somewhere in the hard setting of Picross and now I’m taking too long to finish them so no three stars on a couple of them, lame. But I digress.

I don’t really game everyday, not as much as I use to anyway. My job sort of sucks the life out of me, so when I come home I just want to get some food, maybe workout when I muster the willpower to stop sitting on my fat ass, shower and sleep. Usually in that order. My weekends are for extra sleep, errands I didn’t do during the week, laundry and anything else I need to catch up on, and then some gaming if I have the time before Monday rolls back around. I read manga and watch anime much more than I game, which is almost shameful.

But I like to think I make for up for it when I do manage to fit in the errant video game, which 9 times out of ten is an RPG. Most recently being Atelier Rorona, which I am loving."

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SynGamer4777d ago

I'd have to say I'm 'hardcore casual'. I get super psyched about games and new releases, and then fail to get them because I'm broke or they drop off my radar.

schlanz4776d ago

I'm a gamer. No special designation.

SynGamer4776d ago

I don't think a label is bad in this case, but rather, a simple inquiry as to how gamers approach games.

kesvalk4775d ago

i would be a customizer gamer

i despise games where you can't customize your gameplay/char and games without mods