GDC: PlayFirst On Playground SDK, Casual Game Opportunities

Officials from casual game provider PlayFirst, which is most recognized for its successful casual game Diner Dash, announced during the 2007 Game Developers Conference the immediate availability of its Playground SDK game development platform in an effort to spur growth within the casual video game market.

The executive spoke frankly why he feels that PlayFirst's Playground SDK is ideally suited for casual game development, going so far as calling the company's technology as "the best option for developers suited for the casual market." He also offered his thoughts on other competing products, such as the development platform currently offered by casual game provider PopCap.

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