Edge: EA COO Talks Strategy for the Year Ahead

Edge writes: "Electronic Arts wants to make sure it doesn't repeat mistakes that it made last year.

The company has had to pay for its mistakes, caused by an overextended organization that had lost focus. The firm is in the process of laying off a grand total of 1,100 workers, and closing or consolidating studios.

Speaking at the Goldman Sachs Technology and Internet Conference in San Francisco on Thursday, EA COO John Pleasants spoke about key areas that EA will be focusing on in the year ahead, with a strong emphasis on marketing, online service-based business models and hooking onto Wii's rising star."

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