Eurogamer.net summarize their experience of Phil Harrison's keynote.
Sony hasn't had the easiest ride of late. Giant enemy crabs. Riiiiiidge Racer. The price. The European delay. The backward compatibility issue. Executives saying daft things. It all adds up to massive damage to its reputation.
It seems like Sony's in a bit of a predicament right now, and the next few weeks and months are going to be crucial. Now's the time to show us exactly what the PlayStation 3 can do, and why we ought to hand over £425 for one.
Well, judging by Phil Harrison's GDC keynote, they've got the message. His conference speech begins at 10.30am PST (6.30pm GMT) today, but he delivered a full preview at a special event for selected press last night. There he unveiled a new vision for PlayStation 3 - what Sony's calling 'Game 3.0'.