DC: Zimmerman Milks The Casual Cash Cow

gameLab, the New York City based independent game studio co-founded by Eric Zimmerman is now in its seventh year of operation. Starting with a deal from, he and Peter Lee moved the company from a small computer game developer to a much less small and still successful developer of casual downloadable games. Throughout, gameLab has maintained its focus and identity within the game industry.

"The most important thing is this idea of staff authorship... that people feel like the work they're doing is their work," said Zimmerman. This means actually giving individual employees authority and responsibility, something developers just can't fake. There is scariness there, but letting people make mistakes is essential.

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