Netflix Chief Sees Streaming-Only Pricing by 2010

Netflix Inc. may allow customers to pay solely for online-video streaming by late this year or 2010 as more viewers watch content directly from the Internet, Chief Executive Officer Reed Hastings said.

The largest U.S. mail-order movie service has "millions" of its more than 10 million subscribers watching video online, and is investing more this year to expand its library available on the Internet. Netflix has more than 12,000 titles for immediate viewing, compared with 100,000 for DVD-by-mail.

Currently, customers pay a fixed amount to have access to both DVDs and "streaming" movies, which begin when the customer presses play on the movie's image on the Netflix Web site.

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