Digitimes: Sony Ships A Million PS3 Per Month On Increasing Supply Of Pick-Up Heads.

Sony is currently shipping its PS3 game consoles at a rate of about one million units per month due to an increasing supply of pick-up heads (PUHs) from Sharp for its Blu-ray drive, the Chinese-language Commercial Times quoted market sources as saying in a March 1 report.

[techie]

Sounds reasonable. And certainly doable for the year.

[timmyp53]

.

[XxZxX]

To put them 12-14 million, at the end of 2007.. emmm still a bit short.

Amazon constatly selling out PS3, if they just can get more stock, I'm sure they will sell alot more. Hope they can pump even more than 1 million PS3. On Shevles is better than sold out.

[lil bush]

thats alot of system by years end so sony should do fine.

[ApocalypseShadow]

when it comes to production of systems.shareholders will be happy that sony can meet it's projections.

[Drew]

You realize this is manufacturing, and not selling, right? Have we oh-so-soon forgot about all of the consoles sitting on shelves? It won't help them much if they make 14,000,000, but only sell 5,000,000...

BTW, with all of these consoles getting pumped out, why the hell is the European stockpile still so damn small? It's not like they're going to need them, or anything, but still.

[fenderputty]

I'm pretty sure we realize this is shipped. I'm also pretty sure we realize your data of "sitting" systems is nothing more then people posting crap on the internet with no factual information what so ever.

[DonSqueak]

The truth does not require your believing it to be true notwithstanding.

[Shadow]

You do realize that in order for Sony to continue making this many systems SOMEONE has to be buying them right?

[DonSqueak]

Well, if they don't want to run into serious problems, yeah. Yet, they're not selling at the moment, believe it or believe it not. Levers will be pushed by Sony eventually, remains to see what those levers do and when they push them.

[Bathyj]

Why would an Xbot, or a Sonyhater, which ever one you might be, feel the need to criticise this news?

Yes we know the difference between shipped and sold because Sony calls a unit on a shop shelf a unit shipped, unlike M$ who calls that same unit, a unit sold (to a retailer). I dont know how accuarate the latest VGCharts are but if you consider that fact then maybe they're closer than we think.

You're right about one thing. The Europe stockpile is small. They should send 3 or 4 million units over there and watch them all sell out in 2 hours like every launch does.

[SIX]

Wow! and very few duds. Unlike another popular system that I don't need to mention the name of.

[neogeo]

I'm trying to help my roomate get a 60 gig model. There has been no luck so far in the bar area:(

[DonSqueak]

I suppose that if they wanna sell through all those systems they produce, there should be considerable sales activity in Japan (you know, the tiny, even wii island somehow related to what Sony does). And here's the official sales numbers for Japan attached in the image (source: vgcharts.org). I use those numbers and not the American (that are, in my opinion, similarly dissatisfying), because they are easily confirmed, as weekly numbers get published in Japan rather quickly and smoothly, without all this NPD bollocks that happens over the pond.
All said and done: Publishing impressive PRODUCTION numbers is just another PR method to hide the true problems in SELL THROUGH that Sony has with its black bargain multi-purpose apparatus. Anyway, make of it what you will, my opinion you now know.
Oh, and just don't let yourselves be fooled by whatever any company publishes. Do a little research yourselves before you commence in clamoring your happy Yahoos.

EDIT: To bathyj - The news itself is not to be criticised indeed, only the motives are what I deem questionable (at least as I see them for reasons I explained). I myself btw am neither XBot nor Sony-Hater. I even consider getting one PS3 in Japan myself, I'm just not sure if I can take it as carry-on luggage...

to neogeo: you still could've edited your post I believe without wasting a bubble, but maybe you didn't need to.

[ER1X]

Have a friend who is constantly traveling for his job, he takes his everywhere he goes.

[Bathyj]

My comment wasn't actually directed at you dude. It was at #6. I'd just read the article and thought "that good news, cool." Iwas reading all the positive remarks and then you always get to someone who doesn't really have anything to add, they just feel the need to take the gloss off something positive.

Anyway I dont mind people that disagree with my point of view, as long as they're trying to be constructive and not just bashing for the sake of bashing. I hope the fact I've used a bubble up just to reply to you is prove of no hard feelings. Have fun in Japan.

[neogeo]

...

[Kastrol]

LOL Key stroke errors can be a very Humiliating because you said you lived in a bar we thought you was an Alcoholic

Seriously your post had me in Stitches

[happygamer]

awesome, get your game on!!

[Maddens Raiders]

dream. Must be music to their ears -- Ship early, ship often (well at least the often part).

[TheExodus]

Cool! Now that Sony's stepped up production I have a great idea for how they can actually sell a few: paint the case white & give retailers a kickback to have them accidentally stocked in the empty Wii bins. I know you're probably thinking this couldn't possibly work, but it's not like the people looking for a Wii actually know what a Wii looks like. Compliments of some good old-fashioned bait & switch Sony might actually be able to sell a few of these things.

[BIadestarX]

1 Million a month! wow! that's a lot of consoles.
I have a legitimate question, and trust me I am not trying to start a flame war; I'm just trying to make sense of the numbers.
The PS3 is selling around 80K-100K consoles a month in japan (yes is beating the crap out of the 360), and around 200K a month in the US base on the previous numbers. What are retailers going to do with the other 700K consoles being overshipped every month.
Does this mean that the PS3 is already selling 500K/month units in Japan and 500K/month units in the US?

[InMyOpinion]

I thought of the same thing but did'nt dare typing that question lol.

[XxZxX]

You forgot Europe and Australia. One million for the whole world is not alot. actually

[techie]

Yeah you do realise that this is what Sony HAS been doing. It may well change when they launch in the rest of the world.

[Husso]

some of you are freaking slow.

after the Eu launch sony will be selling around 700k consoles a month thats at the current rate, with new software sales rate will go up.

So they will have a good 3 million Ps3 supply for Xmas 2007!

[kewlkat007]

But I see PS3's everywhere in stores around where I'am at in Boston. these things are not selling at all. Who cares about shipments.

Are PS3's selling like Hotcakes?

[ALIEN]

Ps3 will be selling like Hotcakes, just wait till Heavenly sword, Lair, Motorstrom, MGS 4, KIllzone 2 come out, (and more). This year is going to be great for SONY and for us (ps3fans).

[Robotz Rule]

PS3 is barely gaining ground and the fact that most people can't afford it,but when it gets it's hot titles(Motorstorm is out yes!,Heavenly sword,Warhawk,Lair,Killzone 2,R&C:TOD,thank god I don't have to worry about buying one(I got mine at launch and never even thought about selling it since it was limited,and I'm happy I kept and played it!!!)

[Scrumptious]

because they can't store anymore PS3's in the back, Sony will be forced to cut the price. Then they might sell...

[techie]

I'd look forward to a pricecut. But I don't think it's going to get like that...I mean they could play jenga with them or something!

[sevenout]

Either there is a shortage, or there is not a shortage. Sony can't claim record breaking production to meet demand, yet still post the mediocre sales figures that they have been doing since launch. The PS3 has been in production since August; it's not like they ramped up production in October and pushed out a million units just in time for launch.

I do have to give Sony Kudos for putting out such a quality product with apparently few defective units.

However, this B.S. of Sony making a Million Units a month is simply not credible.

There are new innovations coming down the pipe that will cut down on the costs, such as much cheaper blu-laser diodes, and 90nm Cell chips, but these improvements won't be available till towards the third quarter. It is not in Sony's best interest to have millions of PS3's sitting in a warehouse, of which they are taking an extreme loss on. Even if they sit on a surplus of just two million units, that's a loss of at least $400,000,000 right there. Retailers are NOT going to buy excess PS3's, not after watching them sit on the shelves for the past few months.

Sure, Sony will "Sell out" Europe and Australia, but as the numbers show so far, having an infinite supply of PS3's does not translate into sales. Sony is not doing bad considering how much the deck is stacked against them (by their own making) but I doubt the PS3 will sell more than five million units (total) by the end of the year, even if Killzone turns out to be awesome and is released this year. The cost of entry (even with the 20gb system) is $600 with one game and tax.