The first Israeli exit of 2009 is hitting the road. Software giant Microsoft is negotiating to acquire the Israeli startup 3DV Systems for about $35 million, despite the alarming condition of the global economy and grim forecasts of more pain to come.
3DV Systems develops "virtual reality" imaging technology for digital cameras that it sells, called ZCams (formerly Z-Sense). Its main targets are the gaming market ("enjoy a genuinely immersive experience," the company says on its Web site).
Now that graphics have become so advanced, it explains, the key to making a real difference lies in how you can control the game. The ZCam lets players control the game using body gestures alone, rather as PlayStation's EyeToy does, or Microsoft's Vision or Nintendo's Wii. 3DV Systems argues that its system is better than these, adding that you don't have to wear anything.
Microsoft apparently plans to use 3DV Systems' technology in its own gaming technology, probably in the Xbox 360.