E3 ready to welcome back the "glamour and sizzle"

GI.Biz writes: "The Entertainment Software Association is ready to welcome back the "glamour, sizzle and excitement" of former E3 events this year as the US trade body explains some of the changes coming in for 2009.

But there are no plans to return to the "over-the-top excess" of years past, with exhibitors working under caps on booth space in order to prevent another "arms race" from taking hold and causing cost issues such as those that prompted the post-2006 changes. "

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