"Honestly, I'm a bit worried about Sega at the moment. It's starting to look like the folks over there may have a bit of a death wish – they seem so ready and willing to offend people that it surely won't be long before they get murdered by Daily Mail readers.
First there was House of the Dead: Overkill, with its swearing and strippers and general disregard for the politically correct and now there's Madworld, which is bloodier than that shower scene in Stephen King's Carrie.
Then again though, maybe Sega isn't trying to overtly over-gore the market. It seems far more likely that Sega, tired of being associated with nothing but idyllic skies and runaway hedgehogs, is looking for new styles and presentations to be associated with."