Howard Stringer has assured Sony shareholders that he's turning the company's fortunes around, with PlayStation 3 a major factor in planned growth.
At a packed shareholder meeting in Tokyo today, Sony's boss said, "We have entered a period of re-emergence."
Sony's losses for the January-March quarter were up to 66.5 billion yen (US$578 million), worse than the 56.5 billion yen loss for the same period in 2005. Investment in PlayStation 3 was one of the reasons cited.
Stringer said the company is on target to hit an operating profit margin of five percent by the year starting April 2007, up from 2.6 percent last year. However, margins this year are down to less than 2% due to PS3'as introduction.
There are good video game protagonists, and there are bad video game protagonists.
I disagree that max is unlikable. Chloe is infinitely more unlikable in my opinion.
Most of these aren't even that bad. Especially comparing to others like Squall "Whatever" Leonhart, Forspoken's Frey, and the guy from Atomic Heart.
He doesn't come across as a crack-smoking Sony exec in this story (first time in a few weeks that can be said for any of the Sony leaaders).
Of course, if Kaz really believes they are gonna sell 100M PS3's, maybe Stringer just put down the crack pipe for a minute and Kaz snatched it up...
OK, that was a bit fanboy-ish sounding...
Sony has no doubt tied the future of their company to Blu-Ray and if it does not dominate the way DVD did, then nothing on earth can save them and companies like Samsung and LG will be licking their chops to buy the pieces...
PSZero and BetaBluRay will help bankruptcy you mean!
It's a big gamble. A non-standard mediaplayer in the most expensive console in this gaming area. The DVD in the PS2 was a standard, proven concept when they put it out. This is the other way around and a big bet.
It could be a bad bet easily, and then bankruptcy is closer then one thinks. Making losses, while MS is losing on 360 also, had loss with the original XBOX but still makes large profits.
Someone is walking the wrong path in this business and are so close on the edge that it's freaking scary...
PS3? help?
hahahahahahhahhhahaahhahhahha hahhhhahahahahhahhahahahhahahah ahahahahhahhahahhah
*head explodes from too much laughter*
lol anyone heard anything from xbox 1 lately? lol i still hear lots from dreamcast though...opps my bad!
He better hope so..