EA, iVillage Partner For Online Casual Games Portal

Electronic Arts has announced a partnership with NBC Universal's female-focused iVillage to create a co-branded casual game channel driven by EA subsidiary Pogo for the iVillage website.

Through this partnership, Pogo becomes the exclusive casual games provider to the 16 million members. Pogo currently offers more than 75 free online games, with exclusive titles available to its more than 1.4 million Club Pogo paid subscribers.

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