Industry trends for 2009: Activision Blizzard

Last year's mega-merger of video game publishers Activision and Vivendi created a monster with current annual revenue of around US$3 billion.

The behemoth's stable of products includes franchises like Guitar Hero, Call of Duty, Warcraft, Crash Bandicoot, Diablo, Spider-Man, Spyro, James Bond and StarCraft.

In 2009, Activision Blizzard should enjoy another big year, releasing products like Guitar Hero: Metallica, StarCraft II, X-Men Origins: Wolverine, Singularity, Wolfenstein, Marvel Ultimate Alliance 2: Fusion and Diablo III.

Today Activision Blizzard Australia's Marketing Director Colin Brown shares his thoughts on some of the gaming industry's most important issues in Screen Play's latest interview looking at the year ahead.

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