As if being the corporate vice president of a Microsoft interactive entertainment division neck-deep in a console war with Sony and Nintendo wasn't enough to fill Peter Moore's days, the executive has accepted the position of chairman of the newly formed Association of Electronic Interactive Marketers.
"My roots are deep in marketing, and it's always been at the back of my mind that we need to organize ourselves better as a marketing group," Moore told a conference call of reporters when the news was announced today. "We're a very powerful industry that's driving billions of dollars in sales. As a marketing group, when I think of all the media, we now spend as a collective industry in the hundreds of millions of dollars."
Among the biggest issues facing game marketers today is the task of simply finding the consumers, Moore said. With fewer consumers watching television, the industry is looking for them in print, online, and through viral marketing campaigns, but Moore said that continuing to push game marketing forward will require "a tremendous amount of innovative marketing, as well as a lot of money."
In the annals of Mortal Kombat history, Stryker stands out not for his prominence but for his successive series of blunders and near-misses.
There's been a lot of great video game trailers over the years, but here's Chit Hot's picks for the seven best produced so far.
Assassins Creed Brotherhood and Revelation had some great cinematic trailers, the latter using Woodkids Iron. Even Assassin Creed Unity had a trailer when they used another Woodkid song which was decent.
Tomb Raider Underworld had a really good reveal trailer showing Croft Manor in ruins but showed it in reverse.
The Last of Us Part II reveal with Ellie singing Through the Valley and also the TV Sport where she sang a cover of True Faith.
The Witcher 3s A Night to Remember trailer which they basically turned into the games Epilogue set after the Blood and Wine expansion. He told Orianna he'd come back for her and he did.
Halo 3 Starry Night. Short but effective.
The Callisto Protocol launch trailer. The game might not be amazing but the launch trailer was well done and the theme song to the game "Lost Again" by Kings Elliot was beautiful
Deus Ex: Mankind Divided, great trailer and really gave off that mystery, conspiracy vibe
Uncharted 4 Man Behind the Treasure
Deathloop Launch trailer with Pitch Black and the official gameplay trailer with Déjà Vu, two great songs made for the game.
Grand Theft Auto Vice City back in the day, The Uncharted series trailers have been awesome (always get me hyped), Grand Theft Auto 5, Breath Of The Wild reveal trailer, Team ICO trailers have heart and Ghost Of Tsushima reveal made my jaw drop....to name only a small few.
Gears 1 and gears 3 are the top for me. I would throw dante's inferno in there for the song
Mass Effect 3 trailer featuring the battle. Enough said. That and Assassins Creed 3 cinematic trailer was great too.
I think thats alot of responsibilty for one man, but it also adds to his creditability. I wonder if this will help him influence company's to advertise the 360?...I just hope LIVE doesn't end up with "Pepsi" advertisements everywhere, NOOOOO!!!!!!
THIS GUY is a solid executive, honest, and good hearted american. Over delivers what he promises and never uses smoke and mirrors to hide flaws. Like that one console, forgot it's name.
So Peter is the new PR guy. He's a cool guy