Peter Moore named head of game marketing group

As if being the corporate vice president of a Microsoft interactive entertainment division neck-deep in a console war with Sony and Nintendo wasn't enough to fill Peter Moore's days, the executive has accepted the position of chairman of the newly formed Association of Electronic Interactive Marketers.

"My roots are deep in marketing, and it's always been at the back of my mind that we need to organize ourselves better as a marketing group," Moore told a conference call of reporters when the news was announced today. "We're a very powerful industry that's driving billions of dollars in sales. As a marketing group, when I think of all the media, we now spend as a collective industry in the hundreds of millions of dollars."

Among the biggest issues facing game marketers today is the task of simply finding the consumers, Moore said. With fewer consumers watching television, the industry is looking for them in print, online, and through viral marketing campaigns, but Moore said that continuing to push game marketing forward will require "a tremendous amount of innovative marketing, as well as a lot of money."

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FeralPhoenix6306d ago

I think thats alot of responsibilty for one man, but it also adds to his creditability. I wonder if this will help him influence company's to advertise the 360?...I just hope LIVE doesn't end up with "Pepsi" advertisements everywhere, NOOOOO!!!!!!

OutLaw6306d ago

The guy is very smart. I see him doing a good job at that position.

Marriot VP6306d ago

THIS GUY is a solid executive, honest, and good hearted american. Over delivers what he promises and never uses smoke and mirrors to hide flaws. Like that one console, forgot it's name.

Marriot VP6306d ago

Haha yah that's right, duh. Everything else still applies.

shotty6306d ago

So Peter is the new PR guy. He's a cool guy


Striker Is The Worst Mortal Kombat Character Of All Time

In the annals of Mortal Kombat history, Stryker stands out not for his prominence but for his successive series of blunders and near-misses.

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CrimsonWing6923h ago(Edited 23h ago)

Most of the MK4 cast is far worse than Stryker.

ZwVw23h ago

Not even close. That award goes to Hsu Hao.

BlaqMagiq119h ago

Uh... did you forget Mokap exists?

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The 7 Best Video Game Trailers of All Time

There's been a lot of great video game trailers over the years, but here's Chit Hot's picks for the seven best produced so far.

-Foxtrot3d ago

I never even knew this existed, I love him, he was fantastic

Just a shame that he passed away, I always wanted to see if they did one more Bottom live when they were older to send the characters off if he was still alive. I'd have loved to go and see it.

CantThinkOfAUsername2d ago

@LordoftheCritics that's my kind of list! I'd only add Halo Wars 2 and For Honor.

Rocketisleague2d ago

Versus Xiii original trailer, I was literally a kid back then. Shame it was quite disappointing on release

-Foxtrot3d ago

Assassins Creed Brotherhood and Revelation had some great cinematic trailers, the latter using Woodkids Iron. Even Assassin Creed Unity had a trailer when they used another Woodkid song which was decent.

Tomb Raider Underworld had a really good reveal trailer showing Croft Manor in ruins but showed it in reverse.

The Last of Us Part II reveal with Ellie singing Through the Valley and also the TV Sport where she sang a cover of True Faith.

The Witcher 3s A Night to Remember trailer which they basically turned into the games Epilogue set after the Blood and Wine expansion. He told Orianna he'd come back for her and he did.

Halo 3 Starry Night. Short but effective.

The Callisto Protocol launch trailer. The game might not be amazing but the launch trailer was well done and the theme song to the game "Lost Again" by Kings Elliot was beautiful

Deus Ex: Mankind Divided, great trailer and really gave off that mystery, conspiracy vibe

Uncharted 4 Man Behind the Treasure

Deathloop Launch trailer with Pitch Black and the official gameplay trailer with Déjà Vu, two great songs made for the game.

isarai2d ago

Never even played the game but AC Revelations CGI trailer I saved in my PS3 and would rewatch on a regular basis, and used it as a reference for calibrating TVs when I bought them

eagle212d ago

Grand Theft Auto Vice City back in the day, The Uncharted series trailers have been awesome (always get me hyped), Grand Theft Auto 5, Breath Of The Wild reveal trailer, Team ICO trailers have heart and Ghost Of Tsushima reveal made my jaw name only a small few.

TheEnigma3132d ago

Gears 1 and gears 3 are the top for me. I would throw dante's inferno in there for the song

Hofstaderman2d ago

Mass Effect 3 trailer featuring the battle. Enough said. That and Assassins Creed 3 cinematic trailer was great too.