As if being the corporate vice president of a Microsoft interactive entertainment division neck-deep in a console war with Sony and Nintendo wasn't enough to fill Peter Moore's days, the executive has accepted the position of chairman of the newly formed Association of Electronic Interactive Marketers.
"My roots are deep in marketing, and it's always been at the back of my mind that we need to organize ourselves better as a marketing group," Moore told a conference call of reporters when the news was announced today. "We're a very powerful industry that's driving billions of dollars in sales. As a marketing group, when I think of all the media, we now spend as a collective industry in the hundreds of millions of dollars."
Among the biggest issues facing game marketers today is the task of simply finding the consumers, Moore said. With fewer consumers watching television, the industry is looking for them in print, online, and through viral marketing campaigns, but Moore said that continuing to push game marketing forward will require "a tremendous amount of innovative marketing, as well as a lot of money."
While the mainstream media always sees things turning in favor of the hero, here are 6 games that own being a bad guy.
Video games are no longer just a simple past time. Today's games are evolving into true works of art. Offering intriguing narratives, cinematic setpieces, and profound messages, games can entertain us for hundreds of hours.
I never got around to mass effect - I’m skeptical that it would hold up if I were to try it now
I would say it does. The combat is a bit shit for todays standards but everything else is great.
the first one is abit the odd one out but after u finished it, believe it it gets tremendously better and better
Originally launched in 2011, El Shaddai: Ascension of the Metatron is coming to Nintendo Switch, so It's time to look back at the original.
Still have my ps3 copies. Bought it at launch and another one when I found it cheap and in perfect condition about 10 years ago. I wouldn’t buy it on Switch but if they made a PS5 version I would. I still have one of my PS3 Fats hooked up so good to go either way.
Id play it again on the switch. I wished my 360 version was bc but this is still a good way to play.
I think thats alot of responsibilty for one man, but it also adds to his creditability. I wonder if this will help him influence company's to advertise the 360?...I just hope LIVE doesn't end up with "Pepsi" advertisements everywhere, NOOOOO!!!!!!
THIS GUY is a solid executive, honest, and good hearted american. Over delivers what he promises and never uses smoke and mirrors to hide flaws. Like that one console, forgot it's name.
So Peter is the new PR guy. He's a cool guy