VG247: Sony UK has told videogaming247 that its £2m Killzone 2 ad campaign including the newly announced web-game is to launch "mid Feb."
That wasn't suppose to be an angry statement if it sounded like one cause of the disagree.
Sorry did u say summin
I wish they started it at the start of the month
They should of already started running a teaser on tv. blitz.
they should start it at the beginning of the month. in fact the superbowl would be a perfect time to debut your new ad campaign
WHY do people assume the game will stop being advertised on the day of release? 2 weeks before launch is PLENTY of time, especially considering how rare it is to see a video game get advertised on TV BEFORE it's release. I say if Sony advertises into mid-March, this game will have popularity.
if you remember, Halo 3 stuff started popping up everywhere about a month before the game release, including Burger King (i believe) There were mountain dew commercials, and many others..... THAT is how you build hype.
I really feel they should have started Super Bowl Sunday during the most watched tv event/show of the year and then all of Feruary, but what do I know.
I agree but at 1 mill for 1/2 a minute i don't think they wanted to spend that much...but i do think that Sony should have been promoting this game at a slow start in january and then start to ramp up the time slots for more exposure the last 2 weeks before the game comes out...
I would have started as early next next week, if it was me. Really penetrate the public's consciousness.
they should start Feb 1st or at least when the demo goes live Feb 5th.
I just think the top people in Sony's gaming division don't get it. They are bringing Sony down with their arrogant attitudes assuming everyone will buy their product because it's Sony. Losing exclusives and the lack of advertising should cost some of those guys their jobs.
A little too late to advertise it then. Even MGS4 advertising started earlier than that. It seems it will get about the same amount advertising as Resistance 2 did.
Super Bowl... What are you thinking??? You have a chance to really sell this game. COME ON! They really Schruted that one...
lol, I love The Office!! But yea, it makes more sense to start advertising your product months before it comes out, not a couple of weeks. Im still going to buy it lol, but thats one thing i dont get about sony, they announce games 2-3 years befor they come out, then dont advertise them until they are just about on the shelves. WTF??? Last gen you couldnt go 10mins without seeing a PS2 advertisement!!!
Err.. UK, Super Bowl isn't really a big thing here...
Yeah LOL at all the people above. I couldn't even tell you who's playing.
why LOL? there's a very good reasoning to why everyone thinks the superbowl would help KZ2 exposure it is irrelevant to UK as superbowl commercials will only help greatly with sales in the US(biggest market of the 3). superbowl commercials are very expensive for a reason: superbowl = everyone here watches it = a lot of exposure for KZ2 although i do wish they'd show it at the superbowl, im still glad sonys at least stepping their marketing game up. i hope KZ2 gets the recognition/sales it deserves
I LOL because the article specifically states that it's Sony UK. Furthermore, I believe the marketing strategy for SCEE is completely distinct from that of SCEA. I know the superbowl is huge. But that's a completely different issue - we don't know that they're not planning a big commercial for the superbowl.
maybe they should have held out and waited for the World Cup Finals? Superbowl is pretty damn big here.
Saying to the customer "GET IT NOW" or "GET IT IN ONE WEEK" is better than "GET IT 2 MONTHS FROM NOW" but yeah, I think it'll be about that same advertising as anything else.
Poor sony how about just giving me that £2M and i even promise i'll buy a ps3.
However Banjo Kajooie is a mega flop couldnt even sell 300 000 copies worldwide Killzone 2 will kill all games on your console It is the best fps ever
I wouldn't pay attention to him/her/it. Just get the bubbles down to 1. I would ignore him. He/she/It wants attention unfortunately.
Thor and PirateThom are correct. Superbowl isn't a big concern for Europeans, primarily the UK. Now, if it was during the World Cup, then hell yea, I'd understand the concern for not exposing it during such an event, especially since Football there is a big thing. I believe SCEA and SCEE's advertisements differ, likewise for SCEJ. Who knows what we'll see for SCEA. Maybe they'll start earlier, maybe they'll pull something for the superbowl, but the 2 million (currency unavailable) was specifically for UK wasnt it?
I dont think were going to see huge marketing if we do it will be great. Sony has been a lame duck marketer this gen unfortunately. I think killzone will sell on hype alone initially but Sony should do the honors and throw a beautiful ad campaign together for their flagship title killzone 2.
ahh ok. sorry bout that. i guess thats my fault for assuming sony UK/US would be on the same page for timing their ads. superbowl = beg. of feb.
Sony Marketing: FAIL The biggest FPS of the year...and only two weeks for campaign? are you serious?, c'mon sony the game could sold so much better, not like Resistance 2.
in sonys defense(if they really aren't going to market it as big as everyone would like), you can't always have it all. you have to balance your development cost with your marketing. at the end of the day, sony would want to make the most profit out of it as they can too KZ2 = huge development budget/spare the rest for marketing Halo 3 = only spent 30mil on development from what i remember/HUGE budget on marketing
You are in every Killzone 2 thread talking crap... almost like you're interested in the game or somehting... Maybe jealous a little? ;)
Ive been spreading the word about Killzone 2 to my friends and people i know who has a PS3 cause i think Sony's been lacking again in the advertising department. It wouldnt hurt for you guys to do the same cause i want as many people to play this game........SO I CAN DO A LOT OF KILLZONING ONLINE!!!
SCEE is doing there job, but SCEA needs to step it up with advertising
So many adverts these days are so mind-numbingly DUMB that I tend to turn down the volume and 'tune out' whenever they come on anyway. Guess I'll miss the KZ2 trailers, but as I pre-ordered some time ago that's okay!
Well why not just wait until March then? Sony ad execs have to be the least qualified and most oblivious personnel within the entire Sony universe.
show some short teasers during the superbowl in the US. Considering there will be so many people watching (some on new big screens too) it would be a sweet chance to show something off.
The article clearly states that this about the UK not the US....:)
my bad. Yet sony needs to do some heavy marketing no matter the country. I am just imagining seeing some big screen KZ2 footage in between quarters. I would pass up going to the john if that were to happen.
#1 gamestop.com and play! Doesn't get any higher. 1 month away and number freakin' ONE.
Thats too late, come on Sony I thought they learned from there past mistakes. They need to start Killzone 2 marketing as soon as possible. They need to get a super bowl spot and advertise Killzone 2.
Not funny! Why not start the advertising early but wait till 2 weeks before game release? Well, least we know where to point our finger if KZ2's sales figures slide...
most importantly gamers want a KZ2 super bowl ad. We already know that KZ2 will sell alot and will make GG and Sony alot of money. Also I really don't see as well how increasing the ad budget for KZ2 will make us enjoy KZ2 better. Sony are not the ones closing down studios and they are still brining out even more exclsuives. Its really unfair for Sony to do this for KZ2 but not R2 or LBP. Sony is setting a bad precedence with this and might cause disharmony amongst Sony's partners. It's a balancing act. Sony knows that if they advertise more they will get more but at what cost?.Cost of a new IP?. Cost of a dev studio?. Relying on DLC to make us PS fans happy?. Looking at this thread i already see the worst x360 trolls commenting and its obvious why they are here. This attention for ads and insane amount of sales due to an insane ad budget should only be for MS and x360 trolls. As i said before. If Sony are happy with the sales of their exclusives. Why are we even caring about them spending even more just to sell more?. So that we enjoy the game more?. So that KZ2 can outsell Gears or Halo and make you guys feel better?. This ladies and gent's is the x360 troll mentality. Lets not be immature like they are. I would rather KZ2 sell 4 million because its a pure awsome game then sell 9 million because it had a 60 million ad budget. In the end i play great games. Not game ads or game sales figures.
I'm pleased they have decided to promote something!
Wtf sony? way to late, needs to be like... NOW GODDAMNIT *eyeroll* i could handle sonys advertising 10x better.
it starts on super bowl sunday.
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