The words Downloadable Content were never even a thought in gamers minds until Microsoft brought us the innovation as a way to further enhance the games that people love to invest so much time into. So let me be the first to say "thank you Microsoft".
Let me also be the first to say "kiss my ass Microsoft".
The new sudden onslaught of games offering bonus content is staggering. Everything from new weapons, clothes, to courses, arenas etc. The list just goes on and on. Most of it is crap. Plain and simple selling clothes and cars etc. is just a way to cash in on a games popularity amongst gamers who purchase the games. So this is all fair and no secret. Fair enough. What's not fair is Microsoft and certain 3rd party developers deciding to have DLC done and ready to go at the time of the games release.