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Borderlands 4 Is Learning All The Right Things From Live Service Shooters

Gearbox is delivering a blockbuster loot shooter sequel with none of the baggage.

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thegamer.com
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Borderlands 4 CEO Apologizes for "Real Fans" Comment, Fans Don't Buy it

Randy: "I am sorry there was a misunderstanding. The absolute sincere truth is that I don’t want anyone to pay any more than they should or are comfortable with and I always work with the intent and hope that a customer always feels they got the better end of the deal no matter what they pay. The actual context was that a guy replied to a post about Borderlands 4 on the Nintendo Switch 2 was warning me that if the price ends up being $80, the game will fail. What I was trying to do was explain that it wasn’t my call but that if a $10 price increase does happen (since that’s obviously where the industry is going), it will be okay and that Borderlands 4 will be okay because it’s a great game and there are a lot of fans who will see the value and want it."

Relientk777d ago

*clears throat*

I think you mean "real fans don't buy it"

-Foxtrot7d ago

It will sell well because it’s Borderlands, but I’m not getting it Day 1 now. I’ll happily wait and buy something else.

He just had to open his mouth, I don’t know why they don’t see how much of a PR disaster he is.

Goodguy017d ago (Edited 7d ago )

Makes me wonder why people like this lead games and franchises that are beloved. Dude just needs to shut up and never speak their opinions on social media lol. Just chill and enjoy your life with the 7 figure salary you get bud.

Tacoboto7d ago

There's nothing to buy because there's no apology here except for how WE "misunderstood" what he so clearly typed out.

CrimsonWing695d ago (Edited 5d ago )

Yea like we’re just dumb consumers that don’t understand PR damage control. Hey Randy, if you cared about the fans you’d fight against this stupid price hike… oh wait…

Show all comments (31)
330°

Gamers Concerned About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Replies

Randy writes: "A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen."

Christopher15d ago

*no one buys the game*

Randy: "Where are our real fans?"

*gamers stare back*

GamingExplained10115d ago

I will be doing what I always do and wait for a sale or buy used on Facebook marketplace.
I haven't paid full price since Metal Gear Solid 2 back in 2001.

Yui_Suzumiya15d ago

Paid $250 for Clannad on Switch. A 25 year old visual novel, lol. Although it was the Collector's Edition from LRG.

Redemption-6415d ago

To be fair it isn't his call, if Take 2 comes out and say Borderlands 4 and GTA will be $80, there is literally 0 Randy can do about it

anast15d ago

It's the 'real fan' thing that people don't like.

Christopher15d ago

I'm only addressing his words, which is 100% something he can control.

Eonjay15d ago

Totally wrong response. It would be better to explain that for the product they are producing, they feel this price is fair to both gamers and developers,writers and staff. Explain that they don't have an enormous exectuive or publishing overhead. And then find a way to give content away for free to add value to the purchase. Even if later DLC is paid, the game should include on or two free DLC packs.

Notellin14d ago

Borderlands 3 was enough reason for me to be skeptical. His comment guarantees I won't buy the game.

+ Show (1) more replyLast reply 14d ago
-Foxtrot15d ago

Real fan? What the actual f*** man

Does he actually read back what he writes before he posts

neutralgamer199215d ago

I was the biggest BL fan. I played the original solo for so many times. I pre ordered BL2 that loot chest edition and loved it. I bought BL3 on sale and never even touched it's DlC and have very little interest in 4th. For a series that started so strong it's just amazing how much nonsense this series has become with idiot choices

toxic-inferno15d ago

It is amazing how similar my story is to yours.

Many of us bought Borderlands 3 out of a sense of nostalgia for how much we enjoyed Borderlands 2 (which is, to this day, a great game). But despite buying everything Borderlands have released, the last time I wasn't disappointed by something they produced was the Tiny Tina DLC for Borderlands 2. That was over a decade ago...

PRIMORDUS15d ago

It doesn't come with Denuvo on PC, while checking Steam.🏴‍☠️

neutralgamer199215d ago

Toxic

It truly is sad what this company has become. BL went from one of my favorite games to now I don't even care that a 4th is coming out. I will pick it up when 4th one has a complete edition with all the dlc and patches for under $30

I can't believe 2k kept randy in his post even after the acquisition since he is pure negative PR for the studio and it's games. Don't get me wrong randy gave part of the company to long time employees when embracer bought them originally so I guess he has some good in him because he made bunch of people millionaires at employee level. I just wish he would stop saying all the other nonsense

Goodguy0115d ago

Still hate this guy's PR work lol. Hopefully game has gameshare.

1nsomniac15d ago (Edited 15d ago )

He’s a scumbag. Check out his personal history unless it’s been scrubbed from the internet (as well as his hard drive). Don’t know how this guy has survived in the industry so long. He’s a slimy lying scumbag. Not to be trusted and shouldnt be given the time of day. Don’t know why anyone would buy anything he touches!

gold_drake15d ago (Edited 15d ago )

herez a little magic trick Randy boy i wont buy it if its 80 dollars.

cause that means its gonna be more expensive for euro land.

i am a fan, but i like my money more. ha

Show all comments (46)
60°

Borderlands 4 on Nintendo Switch 2 Gets Spotlight in New Creator’s Voice Episode

Gearbox Software discusses Borderlands 4 for Nintendo Switch 2, covering co-op, movement upgrades, and seamless world design.

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clouddosage.com
repsahj21d ago

I like what they say here...And the graphics on the gameplay shown are insane!

"The Nintendo Switch 2 has been a joy to work with. It's VERY POWERFUL. It's an incredible machine in a very tight form factor."

"We don't feel like we're fighting the system. We feel like's the system's empowering us to make the best version of Boderlands 4 we can."