320°

Xbox Game Pass Reportedly Generated $2 Billion in Annual Revenue Between 2019 and 2021

While sustainability remains a mystery, Xbox Game Pass was wholly embraced by the market in years past, as it reportedly generated considerable revenue.

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wccftech.com
Obscure_Observer62d ago

Yes!

With more money made out of games on multiple platforms, Game Pass will only grow bigger and better!

lodossrage62d ago

You should really wait until that show profit before this is cheer worthy.

Every service brings in revenue. How much profit comes from it is where the sustainability will come into play
2 billion in revenue in 2019-2021 is great an and all. But what were the operating costs?

CrashMania62d ago

Yeah, there's a reason they never reveal Xbox profit numbers, and we all know what that reason is.

Obscure_Observer62d ago

"You should really wait until that show profit before this is cheer worthy."

Game Pass is alive and well since 2017 so its obviously profitable. And they do reveal profits for their investors and shareholders; you know, the people that matters in this particular regard.

The only thing I might wait is for a great line up of upcoming first and third party games day one on the service.

Scissorman62d ago

Profitability is going to be little to non-existent. Had the service been able to generate any meaningful profit, then we wouldn't be seeing every 1st Party Xbox title coming to PlayStation.

badz14962d ago

@Obsecure

Xbox is also still alive and kicking in 2025. Must be because it makes so much profits, right?

Kyizen62d ago

Exactly 2 billion revenue, not profit and Activision cost them 68.7 billion so...how many years to break even on that?

Silly Mammo61d ago

Hey! Be nice to Obscure. It's been a very difficult year for him trying to defend Xbox. Let him have this "win".

Bathyj61d ago

"Game Pass is alive and well since 2017 so its obviously profitable. "

You know Xbox as a company didn't make a dollar of profit until well into their second generation. And you can thank Don Mattrick for that, the guy you love to blame for everything that's wrong with Xbox not your lord and savior Peter Moore who you all hail as a hero now.

Sharky23161d ago

Revenue is different from profit. If Game Pass was doing what Microsoft wanted then Xbox wouldn’t be going multi platform. I really wish that they would say their real numbers. Not just some kind of spin that sounds good until you dig in. I’d be willing to bet it’s still losing money.

+ Show (5) more repliesLast reply 61d ago
Christopher62d ago (Edited 62d ago )

Revenue is money taken in, not profit. This means 16.67m Game Pass users at only $10/month, even less at higher priced levels that actual offer game subscriptions. That's an overlap from last gen to this gen, which means most of this isn't about game pass so much as just people paying to play online. And those subscriptions are to afford the costs to keep things running, not to necessarily be a profit point (though, they probably made a small percentage off of it overall).

crazyCoconuts62d ago (Edited 62d ago )

To add to that, MS has to pay third party publishers as well. Didn't we have a report about that being $1B annually?

https://www.purexbox.com/ne...

Tacoboto61d ago (Edited 61d ago )

Add even more to that - gamers that take advantage of MS Rewards + Bing can rake in enough points to "buy" Game Pass Ultimate with only 12k MS Rewards Points.

I haven't paid for GPU in over a year and my membership goes to September currently. I redeemed a month just three weeks ago and am over halfway to the next redemption

Christopher62d ago

***Game Pass is alive and well since 2017 so its obviously profitable.***

That's not how that works. Xbox is being hugely propped up by Microsoft and as a division has lost money recently just due to the over $100b in studio purchases let alone eating a TON of costs to get people to switch over with lower pricing that only in the last two years saw increase to help prevent more losses.

It's a long road toward profit and, more importantly, market control in subscription gaming. They've been spreading the good will, though. Games on Steam, games on PS5. More profit to help them fuel the subscription plans.

lodossrage62d ago

I was just going to explain what profit was, but thanks to you I don't have to.

Terry_B62d ago

Realism is really not your strength.

TheEroica61d ago (Edited 61d ago )

Oh man, the Sony Defense Force is gonna come at you hard for your treasonous comments... How dare you have fun with day 1 bangers.... You really want Concord, duh.

andy8561d ago (Edited 61d ago )

Yep. Let's highlight the worst game in probably 20 years of exclusives as that's all they have. Forgetting all the other GOTY nominees 😂

andy8561d ago (Edited 61d ago )

That's a terrible number considering there's supposedly 30 million subs isn't it? It works out at $3 a month and we all know gamepass isn't that price. And a lot of prople use the rewards program to get free gamepass. Inflated sub numbers?

+ Show (4) more repliesLast reply 60d ago
Lightning7762d ago

Those were in the dry years of Xbox. Plus their games are on PS now. Studio growth/health means more money to the studios means more GP grow also means more games for xbox ppl and PS ppl.

Knushwood Butt62d ago

'means more GP grow'.

How is GP supposed to grow when xbox sales are tanking?

MS has a target of 100 million subscribers. Will be interesting to see what the current numbers are, although oddly MS hasn't provided an update for a long time.

Lightning7762d ago

They're definitely not hitting that 100m subs. I don't know why they even said that.

Maybe not so much growth in terms of subs because they're not selling any consoles though the PC they've seen growth. Sustainability is what they're achieving. Because those games selling on PS will definitely help the studios immensely.

That or Increased GP prices which nobody wants but I think they're gonna do again anyway.

originaljohn62d ago

GP doesn't only exist on Xbox, they push it on PC, mobile and TV's via cloud. Those devices have a far wider reach than a standard console. I ultimately cancelled my GP sub as I simply wasn't using it and therefore had no need but don't be thinking GP and consoles sales are 1:1

ravens5262d ago

I would love to know the number of people who actually use gamepasss on mobile or tv.

ABizzel162d ago

They’re not getting to 100m subs without coming to Nintendo and/or PlayStation, or being forced to create some free version / extremely cheap version with limited features.

+ Show (1) more replyLast reply 62d ago
UltraYZU62d ago

Even if that was profit and not revenue that would be so little.

But lets assume that 25% of that is profit is would take them 140 years to pay back ABK. Of course there is plenty of reason to believe that Game Pass is unprofitable and losing money.

And now we can mathematically see that Microsoft is misleading people about subscribers, they aren't quoting concurrent subscribers but total number of people who have ever subscribed, So if a person subbed in 2017 but canceled they are part of that 35m number Microsoft quoted

Much like in the 360 days when they would throw around subscriptions numbers and all the press for years kept saying it was Live Gold paid subscriptions until Microsoft finally revealed that it was total subscriptions including silver unpad subscriptions.

62d ago
Reaper22_62d ago

You dont know what you're talking about.

cloganart62d ago

The question should be how much does it cost Microsoft to maintain Game Pass. Servers etc.

While there is money lost from individual sales of games, the library is so large that that may not matter.

lodossrage61d ago

@cloganart

Your comment is EXACTLY why I said people need to stop cheering about revenue until they start talking about profit first.

To be fair, nobody should be "cheering" a company in the first place, but that's a different argument.

But it's like some of these people don't realize that not only do they have to pay to maintain gamepass itself, but they have to pay for the maintenance of EVERY game on the service. And the newer the game is, the more it will cost, including their own published games. Which is why the Day 1 part of the service was a bad idea. Which even Microsoft realizes and that's why you can only get "day 1" games in the ultimate package now instead of everyone getting them like they initially said they would.

I don't expect people to be financial wizards on a game website, but a bit of basic economic knowledge WOULD be nice.

attilayavuzer61d ago

"But lets assume that 25% of that is profit is would take them 140 years to pay back ABK. "

That's not how investments work.

+ Show (1) more replyLast reply 61d ago
Reaper22_62d ago

Gamepass is profitable and a successful service. They are expected to make over 5 billion this year. Time to move on.

62d ago Replies(1)
D2niceforu61d ago

Right this was infancy years. They are making way more now. More subs and higher prices

repsahj62d ago

$1B a year? So you need 69 years to recoup what you spent on the Activision buyout? XD

thesoftware73061d ago (Edited 61d ago )

Repsahj,

That is not how that works at all, but just for the sake of talk.

1.The report is not $1B, it's $2B.
2..They own King games, so tons of money from mobile(Cod mobile as well), candy crush and the like, which btw make more $$ than consoles.
3. Individual games sales on Xbox(not GP)
4. Individual games sales on PS, and PC.
5. MTX, sales on PC, PS, and Xbox
6. CoD makes billions on its own and it's on every system, not just GP..this article specifically is GP making $2B so all other revenue is in addition.

When you factor in all these things you can see that the "$69B" does not rest solely on the shoulder of GP. The fact that they are moving games on almost every platform, including mobile paints a way different picture than your faulty 69 years scenario.

Chevalier61d ago

Sony made $4 billion in a single year on Mobile with just Fate Stay which also branched off into anime, figures, manga and ton of merchandise too. What's your point?

repsahj61d ago (Edited 61d ago )

C'mon brother, that's is why they goin multi-plat because they cant with M$ only.

thesoftware73060d ago

Chevalier,

It wasn't a comparison to Sony at all.

And the point is clear, he cited GP as MS only way for them to make money back to cover the $69B they spent on A/B, which is 100% false. You are a smart person and you know that is false, so instead you made an assanine non factor Sony comment.

"C'mon brother, that's is why they goin multi-plat because they cant with M$ only".

That is my point lol, so clearly it's not all on GP...read my comment again.

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30°

SpongeBob SquarePants: Titans of the Tide Leaked Through German Rating Board

A new SpongeBob game, Titans of the Tide, has been leaked via the German USK rating board. Published by THQ Nordic, the title may be announced soon.

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twistedvoxel.com
20°

Epic Games Store Mystery Games for June 5 Leaked: Deathloop and Ogu and the Secret Forest

According to a trusted source, Epic Games Store will offer Deathloop and Ogu and the Secret Forest for free from June 5 to June 12.

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twistedvoxel.com
180°

Black Myth: Wukong is coming to Xbox exactly one year after launching on PlayStation

One of the biggest coincidences of all time happens as Black Myth is finally coming to Xbox on August 20, 2025.

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windowscentral.com
Tacoboto10h ago

The coincidence was an exclusivity deal this whole time

RaidenBlack1h ago(Edited 1h ago)

Now my curiosity is ... can the final Witcher 4 build look better than Wukong, both running on a high end PC.
Obvious answer for now would be a solid 'yes' but by how much?
Wukong looks pretty jaw dropping on PC already but it too faced a slight visual downgrade compared to the initial reveal (remember the devs had to make a follow up video showing that its an actual early build of a game played real time and not a fake rendered gameplay video coz it looked that good).

darthv721h ago(Edited 1h ago)

Sony has to pay for these timed exclusives this gen because they quite literally have nothing new from their stable of 1st party devs. Even a game like Astrobot was initially not meant to be the big hit, it became that way because the fans were hungry for anything new. It's also why MS games on PS5 are doing so well... hungry fans want anything that isn't a rehash of something from just one gen ago.

Sony has really sucked hard this gen. And I'm saying "Sony"... not PS5. They had to resort to their old scummy ways because their leadership has done even worse than the XB Matrick era.

Eonjay1h ago

The biggest problem in gaming is acting like Sony have commited some great evil by having some timed exclusives when all platforms have had them this gen. When the Warhammer remake was announced for Xbox I got crickets from you. If you don't have a problem with anyone else doing it, no one is going to take you serious if you get yourself worked up when Sony does it. You are being fake. You either don't like the practice or you don't care. If you only dislike it when Sony does it, you aren't being real.

Lightning7710h ago

Coincendence indeed August 20th exactly 1 year after release. Not a random staggered month but 1 year exactly. That's still suspicious.

Eonjay1h ago

I know this narrative is trying to be forced on us but I still don't buy it because I don't understand why Sony wouldn't announce the exclusivity. Neither Sony or Microsoft are shy about annoncing timed exclusive deals. Why would this be different?

lelo2play9h ago(Edited 8h ago)

This proves Black Myth Wukong had an exclusivity deal. The developers lied... Sony lied... and Sony fanboys gobbled it all up without question.
Now, let's see if the fanboys that made up excuses a year ago, are men enough to apologise for being d**k's...

Lightning778h ago

They're gonna run in hide and pretend like nothing ever happened. I apologized for no reason. GS played me. Never again will no be played or manipulated by game devs again...

RauLeCreuset41m ago(Edited 27m ago)

""I apologized for no reason. GS played me. Never again will no be played or manipulated by game devs again..."

Sure. Says the person who has flip-flopped multiple times between asserting that there was or wasn't a deal.

I told you early on to let things play out. Your problem isn't devs manipulating you. Your problem is your insistence on rushing online to post like you know what you're talking about while being belligerent to people who disagree.

You still don't know. This is the latest thing to have you guessing. Your current position is that releasing exactly a year later is evidence that the devs lied. It's possible that the devs would go so far as to lie to hide the deal only to invite suspicion by releasing on Xbox exactly a year later. It's also possible they fixed the issues with Series S and chose that date because it's the anniversary of the original release. You're still guessing.

Edit: In support of my last point, go to the BMW Wiki page, do a search for "August 20," and see how many times they have used that date for BMW moments.

https://en.wikipedia.org/wi...

Tacoboto8h ago

PS fanboys never had a spine anyway, it's nothing new. They hit the down arrow then run to the next Xbox article

1Victor1h ago(Edited 1h ago)

@taco: “PS fanboys never had a spine anyway, it's nothing new. They hit the down arrow then run to the next Xbox article”
Why waste time responding to someone with their hand covering their ears and their head in the corporation sewer pipe drainage?
Now watch all the disagree without comments pop up on this comment.
Edit
Oops forgot the article
Whatever the case might be be it’s been released on Xbox and if it was a time exclusive what benefits would the developer gain from denying it and putting the other console down.

Bathyj1h ago

So what if they did?
You think you're deserved an explanation?

Lightning778h ago(Edited 8h ago)

Before you fanboys start because I know y'all will.

https://n4g.com/news/266012...

"Content Ventures team led by Christian Svensson. There’s nobody better in the world than Christian and Shawne Benson at finding hidden gems and nurturing up-and-coming companies that are probably off the radar for most of us. They get tons of support from the third-party account management team and the partner development team, who are often the very first points of contact.

[This team worked with] Annapurna Games very early on games like Stray. The same approach also led our support of Genshin Impact, Black Myth: Wukong and Stellar Blade for example."

So do these deals include taking games off previously announced multiplat titles like WK? SB was multiplat until Sony took over publishing. Noticed how the other "gems" were timed also. Not a coincidence in the least bit.

I know y'all gonna try and fight and defend hard but I Dare anyone. Y'all better bring your your best logic.

Matter of fact let me get start it off because I already know.

"where is the deal!"

It's clearly a cover up using the S as a crutch but GS couldn't say there was a deal. The guy openly said he seeks out "gems" for PS. These gems were all timed or taken off Xbox. Again, Which clearly includes previously announced games that were announced on Xbox. It's not hard to see.

gold_drake5h ago

i wonder if they took the exclusivity deal to work on the xbox s version

i remember vaguely that t they had some issues with it.

but u know. bo one has to disclose anything to anyone.
we all knew it was a exclusivity deal.

Neonridr2h ago(Edited 2h ago)

the devs flat out said the game wouldn't work on the S with it's 10GB of RAM and that's why the game hadn't released yet. But guess what, it's coming out on the S.

Neonridr2h ago

lol, I can't wait to hear the defense force spin this. Totally could be a coincidence that the game will release exactly 1 year after it launched on the PS5, right?

We were told that getting this game to work on the Series S with only 10 GB of RAM was impossible.. so what changed suddenly?

The jokes just right themselves here.

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