350°

Ex-Activision CEO Told Xbox To Quit Gaming; Believes It Lacks Creativity

The former Activision Blizzard CEO has recalled his first meeting with Satya Nadella, stating that he advised Microsoft to give up on Xbox by saying: "You shouldn’t be in gaming. You’re not a creative company".

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tech4gamers.com
Jin_Sakai59d ago

As much as I despise Bobby Kotick he knows what he’s doing.

darthv7259d ago

..if he knew what he was doing, he wouldn't have sold Activision. By saying to them they lacked creativity... and then selling them the creativity, his words ring hollow.

Iceball200058d ago

$69 billion … I’m selling.

PitbullMonster58d ago

Bobby sold ABK at highest price they will achieve. After the end of the pandemic the entertainment industry lost a lot of value.

lukasmain58d ago

He made the most money for the investors and himself. Best deal he ever made. I never liked it, but it is what it is.

Profchaos58d ago

He saw the writing on the wall and cod was the only thing keeping Activision afloat MW3 wasn't received all that well and extended development times have forced this weird half release followed by a full games schedule eg mw3 was a half release compared to MW2 and bo6 is a full release with the rumoured game this year being bo7

This has impacted them negatively but Microsoft spins the numbers constantly

goken58d ago

At 70B I would sell to Hitler

Cellblock1158d ago

He sold them the creative becasue they didn't have any of their own so his words rang true. He also sold for the golden parachute.

kayoss58d ago

He knew exactly what he was doing. He convince Xbox that they had zero creativity. You know why Xbox bought Activision, because they knew they had zero creativity. They way i looked at it, Xbox bought creativity.

badz14958d ago

@darthv72

You do know that MS bought his shares in ABK for way over the market value, right? Bobby is the biggest winner in that ABK deal.

8bitAssassin58d ago

He was in deep shit with the employees.

+ Show (6) more repliesLast reply 58d ago
thorstein58d ago

Stifling creativity at Activision. Bravo!

Activision used to be visionary, releasing games that were hits and misses with the only endeavor of creating something.

Lightning7758d ago

This is coming from a guy who put more than half their teams to make COD. Not saying MS is creative but at least their not making Halo Sweat shops like he did with COD.

Sacrificing all kinds of potential studios and ips.

porkChop58d ago

To be fair, it's a bit rich for him to say that Xbox lacks creativity when Bobby had like 11 or 12 studios all just working on Call of Duty. He refused to let Infinity Ward make their sci fi shooter which is what ultimately led to the firing of Jason West and Vince Zampella, the mass exodus of IW devs, the creation of Respawn, and Titanfall/Apex Legends. Bobby is not in any position to talk about creativity.

Reaper22_58d ago

Lol.. you people are so gullible. You see the title and just go with it. If you watch the video you will see that he said Microsoft was the best choice. But of course that would be left out purposely. Same old crap , different day.🤷‍♂️

jznrpg58d ago

Best choice because they offered the most money of course

+ Show (2) more repliesLast reply 58d ago
Lightning7758d ago

What kind of creative and new games has he launched in the last 10 years?

Relientk7759d ago

Wow Bobby Kotick actually being right for once. That's crazy

pwnmaster300059d ago

It’s pretty bad if Bobby has that opinion lol.

-Foxtrot59d ago

Damn. That's pretty brutal.

Wonder what his response was in real time

goken58d ago

I imagine

Satya Nadella: I know right? I just work here, I get paid either way, so heck if I care

55d ago
kayoss58d ago

"Are you selling your creativity?"

Show all comments (58)
190°

OG Destiny artist recalls Bungie’s “disgruntled” reaction to Halo 4’s art style change

Original Destiny artist Darren Bacon recalls how Bungie reacted to the art style change of Halo 4 by 343 Industries.

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videogamer.com
Tacoboto2d ago

Bungie at that time became the most wonderful bunch of hypocrites in the gaming industry. Knowing this now, gosh the entitlement they felt was out of this world.

Nothing like buying yourself from Microsoft because you don't want to be the Halo Studio anymore, and the FIRST THING you do is sign your next IP over to Activision, for a DECADE, while they are in the middle of ousting the heads of Infinity Ward so they can exert even more control over COD while screwing out the devs at IW...

Should've come as no surprise then that Activision gutted the content of Destiny 1 before launch and was a horrible partner through Destiny 2, until history repeated itself and Bungie had to split from Activision only to wind up in the arms of another major conglomerate that also doesn't know how to handle these unmanageable devs.

Profchaos2d ago

Tti their credit they praised the technical abilities of 343 and I remember at the time thinking halo 4 was a huge graphical leap above reach everything else was rubbish when I actually got to play it but there was no doubt it looked good for the 360 and is probably the best looking game on the system.

But ultimately I think bungie has always had a leadership problem and going independent ultimately proved this it's only getting worse with studio heads being outed by Sony for abuse allegations seems like all bungies past success has been in spite of management not because of it.

But really I think the bungie we have today is not the same one we had in that Xbox era of Bungie

PhillyDonJawn2d ago

I liked the artstyle change. For the most part. Something looked worse but most of everything else looked better. Weapons and vehicles for sure. The wraith come to my mind instantly.
And how can they get mad when the bungie changed it with Halo Reach?

Sciurus_vulgaris1d 11h ago

I know a lot of people dislike Halo 4’s arts style, but there’s thing about it I like and dislike. Personally, the Halo 4 design of Master Chief’s armour is my favourite depiction of the character’s armour.

80°

Dying Light: The Beast – interview with Tymon Smektala (‘Dying Light’ Franchise Director)

An interview with Tymon Smektala (Franchise Director, Dying Light) where I get to ask him as to how Techland was impacted by its DLC story leaks, how the studio has changed after being acquired by Tencent, where he sees the Dying Light franchise going in future, and how he's been able to maintain enthusiasm for the Dying Light franchise since he joined Techland 10-odd years ago. Enjoy!

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prankster101.com
70°

“We Are Currently Massively Overexposed And Massively Underprotected," Says Alix Wilton Regan

Alix Wilton Regan chats with TheGamer about the BAFTA Games Awards, AI, and the need for better protection for actors.

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thegamer.com