Looking Back At The $386,000 Dying Light 'My Apocalypse Edition', 10 Years Later

It has been more than ten years since Dying Light was released, but what happened to the $386,000 'My Apocalypse Edition' of the game?

[jznrpg]

Nobody bought it for an obvious reason.

[Gamingsince1981]

Wtf did this edition come with ? A real helicopter and a real zombie virus ?

[Vithar]

For one lucky person willing to spend $386,000, the My Apocalypse Edition of Dying Light promised a staggering collection. It included the buyer’s face in the game, a human-sized ‘Volatile’ statue, and parkour lessons with a freerunning team. It also came with night vision goggles, an all-expenses paid round trip to Techland’s offices, and four signed copies of the game. Oh, and it also came with a custom-built, ‘zombie-proof’ survival shelter.

LOL but it was a stunt from the team:
‘It was a PR stunt and got a lot of media attention for its wild and over-the-top nature, it was designed to generate buzz around the game’s release. It did a great job of getting the game noticed, though! But nobody purchased it – thankfully, I guess!’