Sony to copy Microsoft on pushing the PS3?

Gamer.blorge writes:

The PS3 had an excellent game lineup last year, arguably the best on any console in 2008. However, one of the mistakes Sony made was failing to properly market the PS3. It seems that with 2009, Sony is planning on changing all of that with an aggressive marketing.

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TrevorPhillips3557d ago

Awesome cannot wait to see what there planning :)

Danja3557d ago

it's about time..and it's the right time...there most anticipated game of the year is about to release....and could move alot of hardware...and sell tons of software

plus price this year....with the best line up of games again for a second year.....there marketing is the only thing that is lacking...

phosphor1123557d ago

everything made sense. I can't wait if they plan on doing major marketing..because that is what NEEDS to be done. Show that money maker Sony. Show everyone the PS3's sexy curves..xD.

Giriath3557d ago

Microsoft aren't exactly the only ones doing aggressive marketing in the world, but I'd sure love to see SCE do the same. It's no wonder that everyone knows what Halo is when Microsoft spent 30$ million on the marketing of Halo 3 alone. The main reason the Xbox 360 has done so well is because of their Godly marketing division. They have truly done an amazing and dirty job this generation.

gaffyh3557d ago

This is interesting:

"the total cost to develop and market Halo 3 is said to be around $60 million to $70 million"

That's a surprise, considering Halo 3 looks like ass, and all the xbox fanboys keep saying "KZ2 better be this good looking cos Sony spent $60 million on it".

Captain Tuttle3557d ago

Half of that 60-70 million was spent on marketing. That's the point of the article. Apparently it's 60 million for KZ2 alone without marketing. Who knows though.

Halo 3 certainly didn't look like a 30 million dollar game though imo.

tordavis3557d ago

So now money = better graphics?


Marquis_de_Sade3557d ago

Halo may not look as good as Killzone 2, and I wouldn't expect it to considering its an older game and it had a shorter development cycle. Halo 3 may lack the graphical fidelity of some games, but it's visually superb and has brilliant gameplay, evidence of this can be found on, with over 700,000 people playing daily. Not bad for a game over 18 months old don't you think? Now please, lets stop referring to Killzone 2 as a Halo killer and instead simply enjoy it as Killzone 2.

ofx3603557d ago

Wow... so it takes sony losing a projected 2.9 billion before people start doing anything smart.

And yes, tordavis, look at killzone. Without throwing a f*ck-ton of money at that game, the game would of look like just another shooter.

The Lazy One3556d ago

I, like many other people and apparently this author, understand that microsoft invented advertisement.

LeonSKennedy4Life3556d ago

Um...yes. Money = better graphics.

What was your logic on that one? Money = better special effects. War of the Worlds took over 700 million dollars to make...the most expensive movie in history. That's why it looked so good. Titanic was around 600 million.

Guerrilla can make KZ2 look so good because they have so much financial backing. If Insomniac had that, Resistance would look better. Epic had Midway to back them and now they have Microsoft. That's why Gears and Gears 2 look so amazing. Kojima had Konami backing MGS4.

Scottama3556d ago

@1.7 (Marquis)

I calculate "over 18 months" since September 25 2007 to be a date later than March 25 2009.

Soo... um... sit down!
Maybe you should use your toes to count next time.

Sarcasm3556d ago (Edited 3556d ago )

"So now money = better graphics?

*facepalm* "

Right, because budget has nothing to do with graphics. Killzone 2 could have been made with $5. Yes that's right, $5. According to Tordavis logic.

*double facepalm*

Marquis_de_Sade3556d ago (Edited 3556d ago )

Scottama why don't you trawl through the comments to point out some grammatical errors and spelling mistakes too? Or even better, go away?

Man_of_the_year3556d ago (Edited 3556d ago )

LOL what a pathetic comment - Money only allows for more development time thats it. Money doesn't make for better graphics - its the Devs that program on the hardware that allow for better graphics - the money goes to the devs to continue to work on the program to try and get it to look and play as good as it can within a certain time frame. Davis is right money doesn't equal better graphics - it equals longer Dev time. Do you actually think that a dev puts $100 into a special slot in the computer and suddenly the graphics become $100 better...

And just becasue devs have a longer amount of time to work on a game doesn't mean that the games graphics will be better - it could mean it but it could also mean gameplay as well. Maybe graphics are fine to the devs but the gameplay needs to be tweeked - L4D is a great example of gameplay over graphics. How much money do you think Valve put into dev time for graphics and how much for gameplay.

Please next time use your head when you choose to make a comment.

Man_of_the_year3556d ago (Edited 3556d ago )

Also LOTR trilogy looks WAY better than war of the worlds. And it cost less per movie. I guess actors asked for a lot of money in War of the Worlds than what was put towards the actual CGI scenes...but i guess you didn't consider the cost of the movie may also have the actors pay in there as well....see there is more to what funds are put to what than to assume all the money just goes to "graphics"

eagle213556d ago

Their branding will be everywhere with game kiosks, PS3's, Blu-ray, Bravias, etc. The new MLB' THE Show 09' features the new unopened stadium in March.

A+ for Sony. I love their marketing btw.

The Lazy One3556d ago


I'm sure the other 280,000,000 americans will really take advantage of it.

They're marketing last christmas (07) was pretty kickass. The Saliva commercials. I got pumped every time they came on.

FrankenLife3556d ago

If I saw what they were planning I'd probably mistake it for the spanish inquisition. Especially since I don't watch TV.

thats_just_prime3556d ago

The ps3 had the best line up last ? Thats a complete joke I only got one game for the ps3 last year and I sold it like 2 days later cuase I didnt like it

JackBauerIsHIGH3556d ago (Edited 3556d ago )

I don't necessarily agree with the statement that the more money you spend the better a game/movie looks. It depends on how said producer/developer using the money that is allocated. But before you start spewing off numbers please have your facts straight.

Titanic (1997) cost $200 million to make.

War of the Worlds (2005) cost $132 million to make.

The Lord of the Rings Trilogy cost $280 million to make.

If you want to know what the most expensive movie ever produced is look no further than Spider-Man 3, which cost a whopping $270 million to produce.

Again, if you are going to start spitting numbers please let them be correct.

+ Show (17) more repliesLast reply 3556d ago
-GametimeUK-3557d ago

For me I dont care if they market or not... As long as I get line ups like last year I am one VERY happy happy gamer... I am always in the know about upcoming games anyway XD

ASSASSYN 36o3557d ago

And you and me make up a small percentage of gamers that would know what games are coming out. Sony wants to tap that non-informed gamer that is the majority of people. Advertising, distribution, and selling are all elements of marketing. Sony has shown complacency and their current position (third place) is indisputable evidence of that.

thereapersson3557d ago

You make a good point, Assassyn. They need to deliver their message to the level of consumer who has relatively no idea about these games that we love so much. Hell, I'm sure there are a lot of people out there who *still* think the PS3 has no games, and the fact that Sony fails to market their high-profile lineup accordingly doesn't help matters much.

-GametimeUK-3557d ago

I really agree with what you say but all im saying is the marketing doesnt affect me... If Sony wants more people to be aware thats up to them... I get the benifits of all the good games regardless :-)

On all systems!

CrayzeeCarl3557d ago

The point is that if Sony doesn't market well enough to increase their market share and profits, then eventually the PS3 will become the Dreamcast/Gamecube. I know that's unlikely, but consider this scenario:

- Sony continues to fail hard at marketing.
- MS excels at marketing, thus increasing their lead over the PS3 2-to-1.
- More developers ditch the PS3 because the ROI is not worth the effort.

Result: Hardly any new PS3 games. You don't want that, do you?

LeonSKennedy4Life3556d ago

Actually, GametimeUK does want that. Have you ever read his posts?

+ Show (2) more repliesLast reply 3556d ago
Helghast Slayer3557d ago

Sony needs to definitely up the ante on the marketing strategy.

die_fiend3557d ago

Won't happen. A 150B yen loss is resulting in cutbacks, they're hardly gonna go mad on marketing I doubt. For some reason they don't seem 2 care about marketing, they clearly don't think they need 2 which is erroneous.

Scottama3556d ago (Edited 3556d ago )


That's what this whole article is about numbnuts!
And if Sony are losing so much money (100 billion I think you'll find), then advertising (which, usually, increases sales) would be a good way to go about making up for it.

Aclay3557d ago (Edited 3557d ago )

How is Sony marketing the PS3 to push sales Copying Microsoft? If Marketing is copying according to this guy's headline, then I guess nearly every company has copied each other.

Anyways, With rumors popping up again of a PS3 price cut in March/April and Killzone 2 coming in February, right now is the perfect time to market the heck out of PS3.

When it comes to marketing their games, I think that Sony has done a "pretty" good job, but they need to step it up. The only problem with Sony's game advertisement to me is that they just don't market the game for a long period of time (You may see commercials for about a week or two, but after that, the commercials just disappear).

Even though that guy from Sony mentioned plenty of KZ2 Ad's, considering Sony's advertising track record, I'll definantly have to see it to truly believe it.

Sarcasm3556d ago

Agreed. Sure they say they'll "market the hell out of it"

but not until I get my special edition helghast slurpy from 7-11 til I believe it.

Cajun Chicken3557d ago

...Or just advertising like they used to with the PS2?