Screen Play: Try something new

Screen Play writes: "Most gamers around the world regularly demand originality and innovation from publishers, fearful that as development budgets rise game makers are increasingly unwilling to gamble on unproven concepts.

Unfortunately, it is very difficult to launch new games in today's crowded market, and the same consumers that are constantly demanding innovation seem to inevitably gravitate towards sequels.

Even high quality games can fail to have the impact they deserve, with recent examples including LittleBigPlanet, Mirror's Edge and Uncharted: Drake's Fortune."

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