320°

Ads on Xbox Consoles Are Getting Worse

Ads on Xbox Series X and Xbox Series S consoles are getting worse. Over time, Microsoft has been getting more and more aggressive with ad placement on the Xbox Series X|S. Invasive ads already clutter and ruin the Xbox Series X|S dashboard, something that has been annoying Xbox fans for a while. We also know that Microsoft is reportedly exploring a tier of Xbox Game Pass that will make players watch ads in order to play games. And this ties into what Microsoft revealed last year, which was that it was looking into ways to include ads in games, something Xbox fans threatened to boycott the brand over. In the face of public backlash, Xbox has done nothing to alleviate concerns of players, it's only doubled down.

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TheNamelessOne218d ago

If they did start putting ads into games that's when I'd be done. That's ridiculous.

thorstein218d ago

They have been for decades.

Or do you mean, explicit ads that interrupt the game?

NFL 2K5 had the "Burger King Halftime Report."

BK paid them to put that in there. It's technically an ad.

TheNamelessOne218d ago

Yeah. I mean ads ads, not really product placements. I don't really mind stuff like that if it fits into the logic of the world. Hell, even Fallout originally wanted Coka-Cola in the game but didn't work out, so they went with Nuka. There's ads on billboards in a lot of racing games. That stuff doesn't bother me.

Yi-Long218d ago

I think if THAT’S your red line then you’re already lost. There shouldn’t be any ads on the console, at all.

Not at boot-up, not on the dash, not in the store, and not in the games.

It’s ridiculous.

218d ago
NotoriousWhiz218d ago

No ads in the store? Isn't that the whole point of the store?

JackBNimble217d ago

I agree, adds shouldn't be in games, but what do you expect with xbox?
It's a dying platform and they recently spent $70Billion and they will never recoup that money , not unless they do something drastic and make huge changes.

Now with games going to ps5 , there is no reason to buy into xbox so they shot themselves in the foot.

I would expect adds to become even more common place then they already are.

Yi-Long217d ago

@Whiz;
No, there shouldn’t be any ads in the store. Just the basic categories, like ‘new releases’, ‘demos’, ‘deals’, ‘categories’, etc. You shouldn’t be greeted by a huge Call of Duty banner every time you enter the store, or a ‘promoted’ post in every search-page, etc etc.

NotoriousWhiz217d ago

Sure. The store shouldn't have any obstructive annoying ads. But a small banner somewhere that says: "look, this game you wishlisted is on sale" is fine.

Yi-Long217d ago

@Whiz; That wouldn’t be an add; That would be the actual function of the wish-list feature. You, as a consumer/user, have opted to use that feature to let the store let you know that a game you’re interested in, is on sale. And you can edit/remove your wishlist if you don’t appreciate such updates, so it would be fully under control of the user, instead of just thrown at you by Microsoft.

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Einhander1972218d ago

Microsoft's Tim Stuart, Sarah Bond and others have said they want to add x second of ads every x amount of time of game played. (I say x because they have said various times from every 30 minutes to 2 hours and various lengths of ads from 30 seconds to minutes)

Heck they already put ads in their games on Windows.
https://windowsreport.com/a...

People need to realize Microsoft has never cared about actual gaming, it's a means to make money and gain control, the more control they have the more obnoxious they can be. That's why they want PlayStation eliminated so badly that they were willing to spend 100 billion to control what games major publishers are putting on the platform, they are the major roadblock to their control.

I have said for years it's not Microsoft keeping PlayStation in check it's PlayStation keeping Microsoft in check.

The only reason why the xbone failed was because PlayStation offered another option. If PlayStation hadn't been there they would have ignored every single complaint and just forced what they wanted.

You only have to look at how unpopular so many decisions with Windows are yet they do them anyway regardless of complaints and as time goes on they force more and more unpopular things. (and the software gets more bloated and buggy)

ChasterMies218d ago

“If they did start putting ads into games that's when I'd be done.”

Some games already have ads, but that’s besides the point. You’ve already accepted ads your Xbox. Microsoft’s job now is to get you to accept more.

XBManiac217d ago

Late... Microsoft have been using their games as an ad platform for decades... Xbox included: https://www.reuters.com/art...

+ Show (2) more repliesLast reply 217d ago
LG_Fox_Brazil218d ago

Didn't this already cause a lot of debate in the Xbox community a few months ago? They are still moving forward with the idea?

MrDead217d ago

The McDonald's ads must have made them a nice amount. MS don't care about the user base so why not just fill it with ads.

Zombieburger638218d ago (Edited 218d ago )

Imagine having to pay to play online and still getting ads shoved in your face. Consoles are cooked.

Lightning77218d ago

So let me get this straight. The writer is getting mad because MS is advertising Games? The very thing that MS sucks at doing which is advertising it's own games and third party? For a second he made it seem like a hot pockets ad would pop up when turning on the console. But it's video games that are popping up and are releasing soon.

Talk about about a none issue. Btw writer where's this "boycott" at? I don't see anyone on socials right now threatening to boycott, its simply all on your head. Especially, Especially if these ad are video games related and games that are releasing soon.

SimpleDad218d ago

Imagine turning your pc on and before log on screen you see MS Word ad across your whole screen.
Hey it fine, right?

Lightning77218d ago (Edited 218d ago )

Talk about not knowing how to read good lord. They're advertising games not word or Doritos, or nothing like that.
Tell me which ones worse. Advertising games or something none game related?

Also read the article and you'll see what he's complaining about. Go ahead.

XiNatsuDragnel218d ago

Lighting

Sounds you're coping bro

PhillyDonJawn218d ago

They're not advertising that stuff tho. It's games.

MagUk218d ago

They offering a 10 hour free trial of a game. This is outrageous 😅

+ Show (1) more replyLast reply 218d ago
218d ago Replies(1)
SimpleDad218d ago

Being fine with ads on Xbox game related is the same as ads on PC Word related.

But, hey I learned a new term for this and it's called... Toxic Positivity...vity...vity

Lightning77218d ago (Edited 218d ago )

You're right how dare Xbox advertise video games on their video game console. Why's that a bad thing please explain. Go ahead, exactly just stay silent, the smartest thing you've done.

Positivity? No its called a severe lack of common sense and stupidity. Willful ignorance is the number one thing that gets me heated.

@natsu coping tf are you talking about. Read the article (if you know how to read) he's complaining about game Video game ads on a video game console.

Nacho_Z218d ago

"You're right how dare Xbox advertise video games on their video game console. Why's that a bad thing please explain."

A: people have been enjoying gaming for decades without adverts and we are all used to that.

B: Everyone hates ads.

C: It's an extremely slippery slope. If people start making excuses for and suggest they're willing to accept advertising in gaming then that will be exploited to ridiculous levels in the future.

Charlieboy333218d ago

Making excuses for Xbox's bad decisions is all the Xbox zombies ever do. Their console, brand and it's games have become synonymous with mediocrity.......unrecognisabl e from the excitement and quality they possesed in the past.

Yet their fanatical fans don't seem to care, so of course MS will continue pushing the boundaries with the crap like this. You can bet your ass that in the not too distant future they will definitely have ads popping up during your gamepass game....interrupting everything just like a youtube ad. But don't worry, I'm sure they will offer a more costly 'ad free' tier for you so it will be fine.....right.

Oh and something I also predict is that one day the ONLY way to play MS games will be through gamepass. MS has already dropped physical completely for the future and you won't be able to buy digital either.

Nope, if you want play e.g.COD you are going to be forced to subscrbe for it and it won't be cheap.....I'm calling it.

Lightning77218d ago

You're right let's not advertise any game related content while you're online on your console. Matter of fact let's get rid of the games section where new games are available to play so devs won't know that their game is out, or that your favorite game is available to download or in store shelves. If we're talking 360 type of ads where it was lots of none game related stuff y'all would have point big time. But getting pitchforks out over something that's game related is dumb. It's like going to a car club and getting mad that they're selling you car parts.

I would say do you hear y'all selves but no you don't, at all.

That's it, I'm the only one with a brain on here.

@charlie "Making excuses for Xbox's bad decisions is all the Xbox zombies ever do."

Seeing how you don't know what's happening or you never know what's going on especially in this article which congrats nobody else can read either because everyone's slow in here. Tell me where all the times I make excuses for Xbox go, I wanna know.

"Yet their fanatical fans don't seem to care, so of course MS will continue pushing the boundaries with the crap like this."

Advertising games on your console is bad now. I guess Nintendo and Sony are terrible to use that exact same logic.

"You can bet your ass that in the not too distant future they will definitely have ads popping up during your gamepass game....interrupting everything just like a youtube ad. But don't worry, I'm sure they will offer a more costly 'ad free' tier for you so it will be fine.....right"

MS was talking about an ad based GP tier at one point it might happen or it might not. This isn't what this articles about at all if only you did basic, simple, easy ass research such as reading the article. You'll know what's going on. So far it's all tinfoil hat that the article isn't even about. Read, if you don't how to read then get some that can read the article.

Mr_cheese217d ago (Edited 217d ago )

Lightening, I think it's you who is struggling to read.

Sure, we get it, you don't mind seeing adverts on the console as long as they're game related ads. Well many people don't want this. You pay for the system, you pay for the online and then youre greeted with ads at the menu. There is a time and place for them, and it's not when switching the console on.

Annoys the sh*t out of me when fC24 pushed the FC25 advert before you even get into the menu.

If you think all of that is okay, then you'll be the reason they take it a step further with none gaming ads or forced viewing trailers on boot up

Charlieboy333218d ago (Edited 218d ago )

Except it's not just game ads....I recall ads from places like McDonalds popping up, so what's the excuse for that then hmmmmm?
Also the only place that new games should be promoted on your console is in the damn store like Playstation does. If I'm interested in what's coming up I'll go and check out the pre-order section.

Lightning77218d ago

"Except it's not just game ads....I recall ads from places like McDonalds popping up, so what's the excuse for that then hmmmmm?"

Uh huh sure you did, you don't have an Xbox so how would you know? Show that proof?

Wait you actually read the article!? I didn't think it was possible on here. Finally someone on here did basic human function and its you of all ppl. I'm proud of you. I didn't think it was possible, I'm not joking either I really think it was possible. Take back what I said about you up top. Again good Job bro.

SimpleDad218d ago (Edited 218d ago )

To edit your replay:
Wait you actually don't have a brain!? I didn't think it was possible on here. Finally someone on here without basic human function and its you of all ppl. I'm proud of you. I didn't think it was possible, I'm not joking either I really thought it wasn't possible. Take back what I said about you up top. Again good Job bro.

Lightning77218d ago

So you can't refute what I said or prove what I said wrong got it. It's what happens when you lack basic fundamental reading skills and comprehension. Go back to grade school, you severely need it very, very, very badly. It's what happens when you have room temperature IQ kiddo do better next time (but you won't). You also won't learn your lesson. All you had to do what simply read the article, not a hard task at all. For you and many here it is of course.

Man I just easily embarrassed you.

OldDuffer217d ago (Edited 217d ago )

There was a McDonald's advert sitting on peoples dashboards less than a month ago, or dont you care to see whats actually going on? Willfull ignorance is exactly what you are engaging in....

Lightning77217d ago (Edited 217d ago )

Someone provide evidence finally. Something I (some how) over looked. It's none game related so no that's terrible horrible and the usual greed from MS. In this instance it's game related stuff, which isn't the same as showing a Burger King ad or something the moment you log in.

The McDonald's ad is an example of what not to do and they need to be constantly in check.

Willful ignorance is not doing a basic function like not reading an article
to understand what's going on in this particular instance.

No that's ignorance.

OldDuffer216d ago (Edited 216d ago )

Seeing as how you clearly cant do simple google search and see this was all over social media recently, heres link to an article about the McDonalds advert that was on top page of peoples dashboards recently:
https://www.purexbox.com/ne...

This is clearly an area they are going to expand on if you have read MS finacial reports this year, as they are expecting very strong growth from advertising revenue. You can try and pillory everyone on this site all you like: if you wish to encourage this roll out of advertising, then you have very little in common with most gamers.

Why you feel the need to belittle others instead of engaging in intellegent discourse says a lot more about your very obvious character flaws than any of the posters.

+ Show (5) more repliesLast reply 216d ago
RhinoGamer88218d ago

How are they going to pay Phil's mega salary peeps?!

raWfodog218d ago

And they’re likely trying to recoup more of the $70B that they paid out for their acquisition.

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