Ubisoft share price falls to 10-year low after Star Wars Outlaws launch

Ubisoft's stocks have taken a hit following the release of Star Wars Outlaws, having fallen by more than 10% in two day…

[isarai]

Cool! At this point i just want all these trash "AAA" publishers to die. They've more than earned it with all the lies and consciously instilling what is essentially gambling addictions into customers including children. Let'em burn, we'll be better off for it.

[LordoftheCritics]

I mean they made it happen for themselves.

Well done I guess??

[isarai]

I don't get the sudden surge of Ubisoft Defense on here lately, i swear there's bots out here defending them or something 😅

[VenomUK]

If Ubisoft includes more diverse characters so gamers can see themselves on screen, then it will appeal to more people.

Obscure_Observer would like the option to have blue-hair options for their characters.

[MajorLazer]

I wouldn't want them to die, because that's 20,000 people out of a job but I would hope they see it as a massive wakeup call.

[Crows90]

20,000 prospects for new indie studios or support for other good established devs. Could be a huge win for the industry in the long run.

Losing a job isn't fun but it happens. Adults deal with it.

[seanpitt23]

Most of there games is all quantity over quality.. it puts people off star wars for eg looks good had some great ideas but the main execution was done so poorly and the combat needs to be better! The same team that did the division games which had great combat and gameplay!

Skull and bones wow that should have been cancelled, AC Valhalla was a disaster in terms of the grind and how it felt so boring after 10 hours! Watchdogs was very poor

Let's just hope shadows is there Saviour odessy was a good game overall not much AC in it though!

This has all been brought on themselves bad management and direction with mediocre games

[Michiel1989]

I think they got a sum of money from a country to help with development for Skull and Bones, they had to pay them back if they were going to cancel it. I imagine that's the only reason they kept going with development

[AshleeEmerson]

I agree with this, (I know they make plenty of good games) the only game I can give high praise to is Avatar Pandora; this game nailed it for me. One of the best to come out of this generation.

[neutralgamer1992]

They introduced XP boosters because they were making their games more grinding on purpose. The artificial enemy leveling system made sure no matter what you ere always a level or 2 below the enemies. 3 day early releases, 5-10 different editions of each game for release

UBI and WB games needs to be bought out by someone. Both are full of greed

[BISHOP-BRASIL]

You think a company looking at acquisitions of this caliber somehow would come with a less greed management? LOL

[EazyC]

The best thing that could happen to videogames is a big fat crash

[jznrpg]

Instead of them dying off it would be better for them to change their practices and give gamers what they want

[neutralgamer1992]

A crash would bring on real changes but a crash would never happen because of how big this industry has become. End of the day way too many investors get into buying stocks only for money. They could careless about quality of games all they want to see is a spreadsheet full of profits

[darthv72]

Just about time for MS to step in and consolidate the industry even further..... /s

[just_looken]

ten-cent/ owns 49% so they would take the rest
https://www.globenewswire.c...

[Jingsing]

That would essentially be like one arm of the US government owning Ubisoft and the other half being the Chinese government. Wouldn't happen unless the US force Tencent to sell their half. Which these days doesn't seem unommon. This why it is hard to see the difference between companies like Microsoft and Tencent and partly why they are not popular.

[TheNamelessOne]

And yet they make absolutely no changes to how they do things. Not going to feel bad for them. Would rather see their IP in fresh hands anyway.

[DarXyde]

I think that comes from the top down. It's a shame the talent would suffer.

[CantThinkOfAUsername]

Can you name a publisher that has money and talent to pump into these dormant IPs with uncertain outcome?

Are you happy with how TimeSplitters and Deus Ex ended up in 'fresh hands'?

[TheNamelessOne]

Embracer was a failed experiment that destroyed themselves spending money they didn't have.

[Chocoburger]

Good, burn yourselves up.
Ubisoft, a long time ago you were a great publisher, but over the past decade you've gone out of your way to create these protracted, filler experiences, and pack them with micro-trash-actions.

You intentionally create a problem with grindy slog fake 'RPG' games, and then you sell the solution for $10 in order to accrue EXP at what should have been the normal rate. Another $10 to accrue resources at a normal rate as well.

Create a problem, and charge extra for the solution. Nope, you don't get my money anymore. And the people who defend your shitty games don't realize that they're screwing themselves over, wasting their lives on low-end junk-tier games.

[porkChop]

Honestly, good. Ubisoft has continued to ignore its customers and has repeatedly doubled down on the kinds of things gamers don't want. They've had every opportunity to turn things around and refused. The devs themselves are super talented, but the management and the Guillemot family both need to go. Just last year Yves told all the devs that 2023 was a crucial year and that the ball was in their court to deliver on their games. Yves, you've been holding the ball the entire time.

[jaymacx]

I agree with you mostly, I do see that some people must have been buying the micro transactions at some point for them to keep doing it. I would put Take Two in the same category. Only difference is 2k games sell very well. Ubisoft however gets the most attention for complaints because the quality of their games has dropped and are in desperate need of redirection.

[LordoftheCritics]

The end is near

[Chocoburger]

Ezio: "Requiescat in pace."

[just_looken]

No one here should be happy that they lost cash we need more publishers in the gaming market there are to many other market's with so few competition. If they sell out its bad for us

Yes there games are mid but they have so many ip's along with talent that is never used or tossed away they need a slap with total restructuring.

Remember tencent own's 49% of ubisoft
https://www.globenewswire.c...

saudi aribia with all there wack ideas/rules wanted to buy ubisoft in the past
https://www.gamespot.com/ar...

You think its bad now imagine there games under the rules of these 2 companies or just china with there mt's censorship you seen alot of that

Oh if saudi aribia takes over there is this:

The UAE’s National Media Council (NMC) has a list of guidelines that balances content and digital expression for the country. The rules seek to “ensure that media material respects the religious, cultural and social values of the UAE, all the while promoting freedom of expression and constructive dialogue,” which Saudi Arabia’s General Commission for Audio-Visual Media has in common.
https://fastcompanyme.com/i...

[fsfsxii]

Terminally online

[monkey602]

Sorry, but if Ubisofts value is down because of their actions then I'm glad people are not buying into it. Everyone is always spouting "vote with your wallet" and it seems now people actually are!
Would a Chinese or Saudi take over be terrible for the intellectual properties Ubi Harbour? Sure. Are they going to be any worse than they are currently? No.
Ubisoft have no interest in developing these IPs. That much is evident for years now. At best they're seen as an easy bank on recognisable cosmetics and microtransactions in the current lineup of service games anyway.
Let Ubi sink. It's a toxic environment, completely devoid of creative thinking and they are the epitome of everything wrong with the current landscape of gaming.

[CantThinkOfAUsername]

Shouldn't you be happy about a Saudi takeover given how much you whine about woke games? Saudi guidelines remove woke stuff in games, like Spider-Man 2.

[XiNatsuDragnel]

Ubisoft needs to go if they don't change if they don't listen if they don't want to step up and make things happen.

[Profchaos]

They're not even listening to their shareholders what chance do we have

[XiNatsuDragnel]

Going backrupt sounds like an option

[Terry_B]

Well deserved. Wonder if they learn from their mistakes.

[Iltapalanyymi]

Good.
And nothing of value was lost.

[TheCaptainKuchiki]

Let's hope that MS won't try to purchase them.

[EternalTitan]

YES
YES YESSSSSSSSSS
Awesome news!

[Profchaos]

Investors are now trying to force a leadership change which is long overdue.

Really there's two ways we as gamers can enact change in the industry

A) invest in gaming companies which gives you access to vote on things like leadership and strategy

B) vote with your wallet

Looks like this is a case where both b and a are forcing a change

[MetroidFREAK21]

They did it to themselves by releasing games no one wanted... shame really

[RaiderNation]

Ubisoft is like a bakery that churns out a lot of cakes that are pretty to look at, but taste very bland. When it comes to games, their entire design philosophy is quantity over quality. All of their games have a mass produced "assembly line" feel to them. I have not purchased an Ubisoft game since Rayman Legends on PS4.

[Amplitude]

If you haven't purchased an Ubisoft game since 2014 I'm not sure you can really have an accurate opinion here.

You're not wrong for most of their open world slop, but they do publish some gems.

Brawlhalla, HyperScape, Roller Champions, Scott Pilgrim, Mario Rabbids, Price of Persia Lost Crown, Beyond Good and Evil Remake, Grow Home and Grow Up, the South Park RPGs. It's easy to be blinded by Far Cry and all its clones but there's other games

[Deathdeliverer]

The lost all their value with me when they ruined the splinter cell series. Chaos Theory was the last bit of sunlight before they sent it straight to hell.

[Bhuahahaha]

and the CEO's yearly bonus increase 80% per year 😁

[Relientk77]

Wow... that's a lot. I used to think of them as a good publisher. They can't keep making games which take years and then when they finally release turn out to be mid or just ok.

[Baza]

Wait till Assassins Creed Shadows drop. Ubiscam is in big trouble.

[Levii_92]

Crash and burn

[Deeeeznuuuts]

I remember when Ubisoft and EA made great quality, original games, sad to see what they are now and it's crazy that these executives can't see that there literally dogging their own graves

[monkey602]

They got too big for their boots. Chasing the annual profit margins and trying to appease shareholders took over any care they had. Same for Activision too.

[enkiduxiv]

Seems like the shareholders and Board would consider a change in leadership. But then again, they could always fire a few thousand more employees. I’m sure that will work eventually.

[OtterX]

Ubibankrupt.

[ActualWhiteMan]

Them leaving steam for years, forcing use of the terrible UPlay launcher/store, then crawling back to steam and not bringing achievements for their games… among many other bad moves have gotten them to this point. Nobody is surprised.

[thesoftware730]

They need to focus,
Show the Splinter Cell Remake, make AC a tighter experience with minimal to no grind, Revive Rayman with Top of line animation and controls, go back to what made FC3 so great and chase it, and finally, for Christ's sake, ramp up and show something for the Division 3.

Put everything else on hold until these things are done and they have a chance.

[durran3]

Go woke go broke

[ChasterMies]

Rather than call for the firing of any of Ubisoft’s 20,000 workers, I would like to see Ubisoft make better games. At this point, Ubisoft has become synonymous with generic and boring open world games. The use same formula again and again, with each iteration less interesting than the last. Take some risk. Make something I’ll buy.

[IAMRealHooman]

They need to scale down and focus more in their games. They go for shear scale and size and hope its enough. Farcy 4,5,6 are all the same but with a larger map each time.

Ghost recon breakpoint was fun when i actually got into a firefight that was more then a four man patrol, but objectives being literally across a map, most of my playtime was in a helicopter getting from a to b.

[Goodguy01]

The king of generic.

[Father__Merrin]

Shame ubisofts titles were most memorable I still play rainbow six Vegas 1 and 2

[RhinoGamer88]

So many leadership issues...so many poor leaders remain in work. Hire some of that massive talent looking for work and can these losers.

[RiseNShine]

hyper charged woke games + anti consumer policies + same game design and franchises over and over + buggy games = lose tons of money.

[Inverno]

MS readying up a buyout soon then

[Ristul]

Can't say I'm sad to see them go if it comes down to it. The talent will just go on (independent hopefully) and create something new without the bullshit dripping down from the big publishers.

[Demetrius]

It's ubisofts own fault, they rush too much and underdeliver. They suck at listening to fan feedback smh they'll never learn hopefully this gets them in board to actually reach quality level titles like other devs, they should sale the watch dogs ip, it's such a shame how that franchise is going to waste! It has so much potential, we couoda had a watch dogs titles with gorgeous graphics, updated mechanics, in depth open world etc smh but no these mfs just not even trying

[vTuro24]

I think people took their statement about not owning games more seriously than Ubisoft were expecting. Their games, specifically.

[DOMination-]

In the last ten years they've sadly done nothing but follow trends.. be it mobile gaming, NFTs, focus on their own digital ecosystem or live service and lost their identity a bit. And to make it worse, these endeavours have come in place of products that gamers have been crying out for.

They went through a spell in the PS2 and PS3 era of releasing very good AAA games and some very creative and charming mid-tiered games too. They chased the money and lost and now they pay the price for it. It's hard to feel sorry for them but it's still sad to see what they've become

[gold_drake]

daaamn

i mean, not surprised

[Soy]

Aiming for shareholder profit is what got them in this mess. Just make good games and the rest will take care of itself.

[Charlieboy333]

You be f**ked