Don't laugh at GameStop Retro. If it turns into anything like the United Kingdom's CeX, it might be onto something.
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Speaking as someone who uses xcloud, i havent really noticed much lag, if at all. I have used the service on a wide variety of devices. A VCR XBO, a One X, the logitech GCloud, steamdeck and my work PC. in all cases it just works and works really well. I was not interested at first in the idea of streaming a game, but then i really started using it as a way to gauge interest if a game is worth my time of downloading/installing and I just cant help but jump into new titles when they drop. I used to do the same with new releases on netflix so i can see why they make that similar proclimation.
I live in a city that has an Xbox Cloud server, and my local network uses Wi-Fi 6. I've used the service for quite a while. I can't really say I don't feel the latency. Some titles are completely unplayable for me, like Forza Horizon 5. But there are also many games where I barely notice it, such as A Crab's Treasure and Halo MCC.
Honestly, it's great that they're working on making it better. But the way it works right now is already pretty usable, and casual gamers, who I assume are the target audience, probably won't even notice the latency. The issue then becomes more of a commercial or marketing one, because casual gamers are either on mobile or console, and they probably don't even know Xbox Cloud exists, how much it costs, or how it works.
It also doesn't help that some of the most popular casual games aren't available on it at launch. Sports games from EA, for example, are always a couple of months late.
Eh, I have a love/hate relationship with CeX. We have several dozen of them here in Portugal.
I've found some really good deals sometimes, especially like PSP games. But at the same time, it's absolutely insane that they charge full price for a number of used consoles. I've read the reasoning is, they're made for people who are trading in stuff and can turn around and use their credit towards them. As a Walk-In though, it's absolutely crazy. I went in a bit over a week ago to look at the Playstation Portals. They had them priced at €220 used! I walked away and found them brand new on a Sale for €175 at FNAC, so I finally picked one up.
Gamestop Retro could do good by looking at stores like CeX, learning what they do well, but also acknowledging where they lack, and try to improve upon it. It's funny, I was working at Gamestop in the States back in 2005 when we were removing all the Retro product from the store, and we were even ordered to field destroy a ton of low value games, such as old PS1 sports games. (They actually had us snip the discs, then throw them in the dumpster) my, how we've come full circle now with Gamestop Retro!
Honestly don't know how CEX are still in business. Half the shop window you can go out and buy the same things new for cheaper most of the time 😂
I don't think it can work at all in any way tbh. They are mostly just trying whatever they could to get people into their stores and retro gaming is a bit of a enthusiast hobby. Anyone who wants anything related to retro gaming won't consider going into a GameStop.