190°

Microsoft shakes up Xbox marketing as key exec departs for Roblox

Jerret West is leaving Xbox at the end of the month.

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theverge.com
TOTSUKO30d ago

Won’t be missed. Xbox sucks at marketing in this industry. This is badly needed.

jznrpg30d ago

I see Xbox stuff everywhere. On cereal boxes, toasters and fridges.. Xbox just sucks.

Scissorman30d ago

This. Marketing isn't the issue. He's just fleeing the sinking ship.

29d ago
DivineHand12529d ago (Edited 29d ago )

Unfortunately, Xbox has not done great with marketing this generation. One thing I found odd is that he is leaving Xbox for Roblox. I'm not sure how big Roblox is in comparison to Xbox but I can't imagine him getting better compensation from there. Perhaps he was forced out?

fr0sty29d ago

It's simple, Roblox is profitable.

DivineHand12529d ago

@fr0sty Would you leave your place of employment to work somewhere else for less pay just because that business is profitable?

You would have to be a special person to be ok with that.

zaanan29d ago

That, or he is pulling an Elop.

DarXyde29d ago

DivineHand125,

Not really. I don't know how much experience you have with working or how far along into your career you are, but profitability does offer an indication of how sustainable your job is. The company that is not profitable (or less profitable) is probably exploring options to cut costs, including axing jobs (we see Microsoft closing studios and really downsizing physical media operations. Valid concern in my opinion).

I doubt that's the only factor at play here and it could be any myriad of reasons why he's out: cut in compensation, not liking the direction of the company, toxic work culture, etc.

Either way, I can see a case for people leaving a job that pays better with less profitability. If you're in the marketing department and your brand isn't doing that great despite your best efforts, you probably want to coast for a while at a more profitable company.

Not saying that's reality, but I can totally see a case for that.

+ Show (1) more replyLast reply 29d ago
Tedakin29d ago

Xbox marketing has mostly been trash for a decade. Shake it up as much as you can.

RhinoGamer8829d ago

Marketing is not the issue at XBOX. Production and its leadership have screwed up royally. XBOX studios, wth are you doing managing these developers?!

XBManiac29d ago

It is both and all... the best console with the most expensive invest in marketing and the "best" developers and the best online service with the best servers... but... well... also, the worst console with a bad invest in marketing and competition using Microsoft servers for their online services and... What is Xbox now, a console, a service, a platform, a brand, a dead project? This is a marketing problem, maybe.

XBManiac29d ago

The problem is not the marketing, but how you invest the money in marketing. If you invest far more than the competition and receive less... the problem is the one in charge, isn't it? Well... Phil Spencer was a marketing guy, will he be the next? Unity are hiring... :)

DivineHand12529d ago

How do you know how much each company invest in marketing and what evidence do you have to indicate Sony spends less than Xbox?

XBManiac29d ago (Edited 29d ago )

Companies in the stock exchange have to publish their data. Make some research, it is for free.

Show all comments (18)
30°

Metal Gear Solid Delta: Snake Eater Seems To Lack Something And It's Hideo Kojima

Metal Gear Solid Delta: Snake Eater is the remake of the original title, which covers the origins of the Metal Gear Series.

160°

Game Pass Users Should Expect More Price Bumps in the Future, Says Analyst

Wccftech spoke with MIDiA Research games analyst Rhys Elliott about the recent Game Pass price increase. He believes there will be more of those in the future.

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wccftech.com
6d ago
Jin_Sakai6d ago

Phil Spencer really bait and switched Xbox fans. Lol

Alexious5d ago

I mean, they couldn't possibly add all this stuff and keep the price the same

Tankbusta405d ago

Its the way of all subscription services...the initial offering is an extremely good value because they are after capturing market share.. once any company gets enough people and ingrains their service into their subscribers they always increase prices

Einhander19725d ago (Edited 5d ago )

They could have not bought all these publishers and still got the games.

Then not had to close 4 studios fire 5000 people from their gaming division or had to raise the price because they spent 70 bn for CoD.

How much does the price of game pass need to increase to cover all this development. Is it even possible to get the price high enough to cover the costs before it's unappealing to consumers anymore?

How many more studio closures and price increases need to happen before game pass becomes profitable or even breaks even?

Obscure_Observer5d ago

@Einhander1972

"How many more studio closures and price increases need to happen before game pass becomes profitable or even breaks even?"

Gamepass subscribers aren´t worried about that. That´s a MS concern.

Let them worry about their money. As long as we continue to get our day one games I couldn´t give a damn.

Already paid for my two year Ultimate subscription plan before the new prices, so I´m good. :)

Einhander19725d ago

Obscure_Observer

Closing Arkane and Tango affected everyone who enjoyed their games, all the people who have lost their jobs were affected. I don't think many game pass subscribers are happy with how Microsoft handled those concerns.

You're not getting any more day one games from those studios and whatever studios get cut in the next round.

And the reaction shows that most game pass subscribers would disagree with you.

You better hope Microsoft doesn't have any more "changes" planned for the next two years...

+ Show (1) more replyLast reply 5d ago
ChasterMies5d ago

Xbox fans knew what they were getting. If you got the $1 uograde price for 3 years or Game Pass Ultimate, you probably got your money’s worth.

darthv726d ago

Im not a fan of price increases... but I dont mind paying more so long as nothing is taken away at the same time. I've had my share of subscriptions where the prices went up but they also removed some features. Those situations are what really grinds my gears.

VersusDMC5d ago

So gamepass console that included day one games at 10$ a month being replaced with Gamepass standard at 15$ a month with included core but no more day ones must really grind your gears.

darthv725d ago (Edited 5d ago )

It probably would... if I wasn't already an Ultimate user. As such Ultimate is still Ultimate. Nothing has been removed, so the couple extra $ don't really bother me.