150°

Sony CEO says although AI "has been used for creation," it's "not a substitute for human creativity"

"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.

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1nsomniac22d ago (Edited 22d ago )

...not yet but 100% within the next 10 years!

..Then Sony will use it like the drop of a hat. They're no different to the others.

isarai22d ago (Edited 22d ago )

They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.

Eonjay21d ago (Edited 21d ago )

I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.

isarai22d ago

Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.

I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting

Einhander197222d ago

People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"

-Foxtrot22d ago

@Einhander

Why defend him at this point?

It’s not taking things out of context, he said what he said.

Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.

AI has no place is so many creative based things.

Einhander197222d ago

Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.

RaiderNation21d ago (Edited 21d ago )

AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.

+ Show (1) more replyLast reply 21d ago
XiNatsuDragnel22d ago

Good statement but hopefully this holds up

NotoriousWhiz21d ago

People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.

It's not about replacing human labor. It's about making human labor easier.

Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.

15 years later and I still have 20/20 vision.

Eonjay21d ago

AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.

But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).

RaiderNation21d ago (Edited 21d ago )

Progress is inevitable. Nobody driving cars today is complaining that the horse and buggy is no longer around. Yes, some jobs will be lost but guess what? With innovation comes new job opportunities. It's how the cycle of the job market works.

70°

EA Hiring Ex-Military Personnel to Help Build Next Battlefield Game via "Hiring Our Heroes" Program

EA has hired ex-military personnel in order to help shape the next Battlefield game as part of the Hiring Our Heroes (HOH) program.

OtterX4h ago(Edited 4h ago)

Why don't you Hire Your Old Dev Team who brought us the brilliance of Battlefield Bad Company 2 while you're at it. It was more exciting than anything recent in the Battlefield series. It just needs to be updated to reach modern times, but it was so great at its core.

just_looken2h ago

This would be nice but that team has tossed out the finals and has arc raiders on the back burner
https://www.pcgamer.com/ex-...

20 thousand still play the final's
https://steamcharts.com/app...

Why get slapped around by ea when you already have something going on.

What the next battlefield needs is a step back simple functional not a live service and smaller player servers than 2042. Just make it like battlefiled 3 with bad company destruction just something simple

But they already killed off ridgeline games that had ex halo/cod devs so no singleplayer unless they make another dev team for it.
https://gamerant.com/ea-bat...

Rynxie1h ago

It's what made zipper and slant six awesome. They had military vets working for them, no just as consultants, but as developers as well. I wish Sony never closed them, MAG 2 or an update to MAG and a new socom is much needed.

100°

Valve facing £656,000,000 lawsuit over claims Steam is ripping off players

The owner of Steam has been accused of overcharging 14 million PC gamers in the UK and 'shutting out' competition in a new lawsuit.

Dan503h ago

Overcharging? Have these people never heard of sales?

just_looken2h ago(Edited 2h ago)

"Valve, the owner of Steam, is being sued for £656m over claims it is abusing its dominant market position to overcharge players.

The collective action claim has been filed with the UK’s Competition Appeal Tribunal by digital rights campaigner Vicki Shotbolt.

In the lawsuit, Shotbolt accuses Valve of ‘shutting out’ competition when it comes to buying PC games and DLC, which has led to 14m people in the UK being overcharged for PC games as a result.

The claim is seeking up to £44 compensation for every UK player who has bought a PC game or add-on content from June 5, 2018."

____________________________

So they are trying to take the apple/sony/xbox approach were there is only one store without ever using a pc for gaming.

Anyone with a ounce of pc gaming knowledge knows steam did nothing when competition and the launcher war happened but now every publisher that had there own launcher with games only available on that platform are slowing coming back to steam.

This "lawsuit" should be directed to launcher's like rockstar's as they have games only available on there like the gta collection or ubisoft with xdefiant heck epic launcher exclusive games. There is no grounds in which steam has locked down content to there platform except there own games though there are disc versions of those except half life alex.

Pc players still have the best choice on game buying with multiple launcher's and site that offers keys like my fav humble bundle but on the same platform we have the worst drm along with those 3rd part launcher's that need to run in the background.

anast1h ago

How about suing them for the game files that the customer should own?

Goodguy011h ago

Steam allows 3rd party apps (which I hate) and...we all know that egs is the one that keeps buying exclusivity lol. A lot of devs and consumers rely on steam hence it's very heavy support.

220°

Obsidian CEO responds to worries Xbox could shut them down, too: 'I'm not worried about tomorrow'

A gray cloud loomed over this year's big summer game showcases: Over 16,000 game developers have lost their jobs since 2023, many of whom were casualties of success at companies that reported huge profits this year. One of the largest cost cutters has been Xbox, which in January cut 1,900 jobs at Activision Blizzard and in May shut down four studios: Tango Gameworks, Arkane Austin, Alpha Dog Games, and Roundhouse Games. The closure of Tango was taken especially hard, as the studio was still basking in the light of Hi-Fi Rush, a critical and commercial success by all of Microsoft's metrics.

SimpleSlave17h ago(Edited 17h ago)

I mean, you should be. Because we now know and understand that even if Avowed is a hit it doesn't mean the studio is safe.

I hope that they're able to buy out their own Studio, like Toys for Bob's did, maybe some of their IPs as well, and go the Larian Studios route instead. We still need a sequel to Alpha Protocol after all. So here's hoping for the best.

Listen to your leaders, rather, good luck!

Einhander197216h ago

Ok, fair enough.

As much as we all want another Alpha Protocol only Sega can make that happen.

porkChop15h ago

Honestly, it would be pretty cheap to get the IP rights from Sega. They've done nothing with it and weren't interested in a sequel. But I'd be fine with just a spiritual successor that builds on what they were trying to do with AP.