150°

Sony CEO says although AI "has been used for creation," it's "not a substitute for human creativity"

"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.

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gamesradar.com
1nsomniac64d ago (Edited 64d ago )

...not yet but 100% within the next 10 years!

..Then Sony will use it like the drop of a hat. They're no different to the others.

isarai64d ago (Edited 64d ago )

They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.

Eonjay63d ago (Edited 63d ago )

I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.

isarai63d ago

Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.

I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting

Einhander197263d ago

People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"

-Foxtrot63d ago

@Einhander

Why defend him at this point?

It’s not taking things out of context, he said what he said.

Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.

AI has no place is so many creative based things.

Einhander197263d ago

Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.

RaiderNation63d ago (Edited 63d ago )

AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.

+ Show (1) more replyLast reply 63d ago
XiNatsuDragnel64d ago

Good statement but hopefully this holds up

NotoriousWhiz63d ago

People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.

It's not about replacing human labor. It's about making human labor easier.

Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.

15 years later and I still have 20/20 vision.

Eonjay63d ago

AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.

But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).

RaiderNation62d ago (Edited 62d ago )

Progress is inevitable. Nobody driving cars today is complaining that the horse and buggy is no longer around. Yes, some jobs will be lost but guess what? With innovation comes new job opportunities. It's how the cycle of the job market works.

70°

The Pokemon Company Had Retail Sales Worth $10.8 Billion In 2023

The Pokemon Company had retail sales worth of 10.8 billion US Dollars in the year 2023, based on the latest report.

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twistedvoxel.com
gold_drake10h ago

that merch tho.

ridiculous the numbers they pull in, which makes it even worse when i think about the low budget broken games they make. or have made recently

-Foxtrot1h ago

We’re never getting an amazing mainline Pokémon game again are we

phoenixwing1h ago

Of course not. That's why I have tem tem because even if it's not the greatest I at least know the indie dev was trying

ZeekQuattro27m ago

Great plug for Tem Tem right there. It's not the greatest but at least they tried.... 🤣

90°

Sea of Thieves Developer Rare Now Has a Dedicated Doggo Park

Rare, the developer behind pirate adventure Sea of Thieves, has introduced a dedicated dog park to its studio grounds for employees' good boys and girls.

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techraptor.net
CrimsonWing691d 7h ago

Is the industry hurting for money or not?

Hofstaderman1d 7h ago

They belong to XBOX. Its a dog's life....

Chocoburger1d 7h ago

Nice thing they did, but not actually gaming related, not sure why this article was approved. Also strange informing us what game Rare worked on, as if we don't know their legacy.

Tacoboto1d 6h ago

Sorry you hate dog news - here's a game-related headline for you, the latest: "Deathsprint 66 is a hyperviolent freerunner that proves game journos suck at games | Video Gamer"

Yeah we need more headlines like *that* on this site, instead of news about a studio's employee perks.

GaboonViper1d 6h ago

Its actually nice to see a story like this instead of the usual doom and gloom but people still moan, anyhow hope these beautiful doggos have a great life.

1d 7h ago
GaboonViper1d 6h ago

Really nice story, kudos to Rare.

Mulletino13h ago

I went to look at new apartments and saw only dog parks, no kid parks. We're so screwed.

80°

Game Boy Advance is Getting a New Game Xeno Crisis

Bitmap Bureau has announced its plans to release Xeno Crisis to the Game Boy Advance in both physical and digital form.

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gamerstones.com