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The Big Inworld AI Q&A - 'Everyone in Gaming Sees the Potential of Generative AI'

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IGN Instructed & Offered Prizes for Crowd to Cheer During Phil Spencer and Other Live Interviews

During the IGN Live interview with Phil Spencer, the crowd cheered even if the topic was about closures, and its because they were told to.

GaboonViper7h ago

A very "slimey" thing to do right Phil???

Anyhow ive never trusted IGN, corrupt to the core.

Killer2020UK5h ago

And now they own a load of other gaming outlets. Sucks for the consumer

roadkillers5h ago

It's not scummy... how is this any different than any late night talk show for the past 60 years. People are cued when to cheer, partially artificial I am sure. It's also good for IGN, last thing they want is THEIR show to be a dud.

I would definitely do it if I owned IGN, especially getting someone huge like Phil.

S2Killinit5h ago(Edited 5h ago)

I’ve been saying for years that IGN is MS’s mouthpiece.

fr0sty5h ago

@roadkillers... I dunno, maybe because late night talk shows aren't asking people to cheer for hundreds of people losing their jobs?

ravens524h ago

Late Night Talk Show vs Consumer Showcase/Interview. How are you even putting them in the same category. One is for pure entertainment the other is an interview based on a product.

PRIMORDUS2h ago

And how much is MS worth? 3 trllion and Phil the piece of shit saying "the closures are very hard, but needed for sustainable business" Really? Your worth 3 trillion and the closures were no where near necessary. I don't know about you but I want this asshole to just leave and resign. He's just cancer to the industry.

+ Show (3) more repliesLast reply 2h ago
porkChop5h ago

It's crazy. Some of the top people at IGN are really great, but the organization as a whole just continually finds itself in controversy.

Lightning775h ago

It's all for recognition and publicity. Which doesn't work. It was all staged and disingenuous.

Hard to trust anything IGN does especially now they have a monopoly.

crazyCoconuts5h ago

Hard to trust the integrity of the reviews when they are caught manipulating their audience

-Foxtrot3h ago

Now that IGN owns a lot of sites now it’s hard to trust a fair few

Aloymetal5h ago

And some get triggered when we call on their BS and state the obvious. Anyone with half a brain knows the gaming media is biased as heck. It's been like that since forever and the sad part is they will gladly do it for free, anything to help their preferred and irrelevant brand.

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Ponieslayor1h ago

Good job finding your way back to N4G.

You were gone during the entire awesome Xbox showcase and awful PS showcase situation.

We were worried for your wellbeing.

Jin_Sakai5h ago

Should be laws in place against these form of actions. Same goes for all the fake 5 start reviews for receiving free items. You can’t believe anything you read or hear anymore.

porkChop5h ago

In journalism school they straight up taught us to never take free products, swag, food, etc, even if there are no strings attached. Even if someone doesn't realize it, and no matter how far removed the swag is from what you're covering/reviewing, free stuff does affect how you perceive the company and its products. It tricks you into feeling more positive about things.

Petebloodyonion4h ago

How's this Phil doing?
Was Phil in charge of the 3-day fanfest called IGN Live 2024?

https://www.ign.com/article...

Chevalier2h ago

Personally IGN=IGNore

Can't spell IGNorant without IGN

babadivad1h ago

When they're "professional critics" console war on Twitter, you should know not to take them seriously.

+ Show (6) more repliesLast reply 9m ago
Snookies126h ago

Just reading this headline alone made me feel grimy. Disgusting, all around. Haven't trusted IGN since over a decade ago, so this isn't really surprising to hear.

Leeroyw1h ago

IGN lost a lot of credibility a long time ago. Now they're running on fumes.

CrashMania6h ago(Edited 6h ago)

Is anyone really surprised? Hosted by MS' top shill Ryan McCaffrey, this is even worse than the fake E3 crowd applause.

Skuletor6h ago(Edited 6h ago)

I think that kind of thing night be standard. I once was in the audience for Wheel of Fortune and there was a guy that briefed us before the show on his hand signals, when we were supposed to react/applaud and stuff like that and we were told to check under our seats because one of them had a prize underneath it.

Edit: Okay, read the article, this was definitely some slimy behaviour by IGN and it sounds like it wasn't just on the behalf of Xbox either.

Also, since IGN bought Humble Bundle years ago, they stopped occasionally giving a game away for free during certain big sales events etc, screw IGN.

Profchaos5h ago

It is for say a game show or similar shows for entertainment purposes but a interview not really.

Petebloodyonion3h ago

Bruno Rodriguez confirmed that his statement applied to the entire three-day Fanfest event, not solely Phil Spencer's interview. Regrettably, this part of his response is absent from the article, which raises questions about its omission.
Here is the complete explanation
https://x.com/BrunoRo115301...

DarXyde0m ago

Petebloodyonion,

It is an odd omission. While I do believe IGN has some problematic biases, one can't really say it's done for Spencer in light of this information.

Good follow up.

Inverno5h ago

IGN not being trustworthy? Yeah we've been knowing that.

GaboonViper5h ago

I remember when they gave Alien Isolation a bad review because the alien AI acted like a actual Xenomorph which was free to do what it wanted and hunt you down, and docked Days Gone points because it had a white female as Deacons Girl, oh and they have one of the worst fanboys in Dustin, he has no shame whatsoever.