410°

Phil Spencer Has Now Been Head of Xbox for 10 Years; We Look Back at His First Decade

IGN: "Ten years ago on March 31, 2014, then-Xbox Game Studios boss Phil Spencer was named Head of Xbox. And he inherited quite a mess. You all know the story; there’s no need to beat the horse corpse for the ten-thousandth time. The brand was in disarray after what can, without hyperbole, be called a pretty disastrous launch of the Xbox One. So how far has Xbox come under Spencer’s tenure? And where’s it going from here? Let’s look back and then look forward."

helicoptergirl31d ago

This is a Fluff piece hidden behind more obvious criticisms from the past. No mention of the flatlining console sales. Sales that are worse than the Xbox One generation that Phil has admitted was a complete failure. The stagnation of GP subscribers, a lot of which have been forced to sub to the basic if they want to play online. The firing of nearly 2000 employees. The desperate need to sell beloved exclusive titles to competitors to try and raise profits and there'll be many more to come as he tries to soften the blow to the faithful, bit by bit as he does his many PR tours throughout the years to come. I know they mentioned the righting of the ship after Mattrick, but I really feel like this was a Fluff piece.

CrashMania31d ago

Ryan McCaffrey is big Xbox shill, so can't say I'm surprised.

Abear2131d ago

He “works” for M$ as they own part of his company

Cacabunga31d ago

All i can say is, xbox was way better before this moron took over.. people in charge during 360 and OG xbox actually cared to deliver quality titles.

Petebloodyonion31d ago

Because Sony paying for an exclusive deal in each major genre didn't factor into the decision of ppl going over PlayStation instead of Xbox?
Let's see:
who had an exclusive deal for the biggest shooter PS4 or Xbox?
Who had an exclusive deal for the biggest fighting franchise PS4 or Xbox?
Who had an exclusive deal for the biggest RPG franchise PS4 or Xbox?
But let me guess Sony's words about COD type of game making a bigger profit compared to exclusive and forcing consumer habit into changing console only work when it's Sony vs the CMA right?

Outside_ofthe_Box31d ago

Microsoft had exclusive deals with popular franchises throughout the 360 era so I don't see your point.

Tody_ZA31d ago (Edited 31d ago )

@Petebloodyonion You typed a paragraph to make yourself sound uneducated, well done on wiping your memory of the last fifteen years of gaming. Let me remind you. After the PS3's disastrous start, it made the greatest comeback with not one or two, but multiple GOTY quality titles (Killzone 2, God of War 3, Uncharted 2, Metal Gear Solid 4, The Last of Us, etc.) and the launch of PS Plus as Xbox 360 was stagnating. Then we don't need to revisit the total self-destruction that was the Xbox One launch to give PlayStation a massive boost going into the last generation, which they followed with some of their greatest games of all time, i.e Bloodborne, Uncharted 4, and God of War, as well as the launch of Spider-Man. Remember E3 2016? The PS4 is where Sony won the majority of its new fanbase over and Xbox lost theirs due to their own stupidity and lack of games investment. Sony's streak continued when they announced the digital edition of the PS5, while MS announced a flaccid Xbox Series S to hamstring the new generation. Cheap sells, but it doesn't sustain a generation.

Now, after ALL the above and more, you want to cry about some exclusive deals that went Sony's way as if they are the big picture?

Let's not forget that Microsoft had EVERYTHING going for it in the 360 era, with massive IPs like Gears of War, Halo, Forza and Mass Effect on their machine and the cheaper console that released a year before the PS3 AND all the exclusive deals for the Call of Duty's and such. It's their utter failure to make good games or good decisions about their brand that led them to where they are now. They are not a gaming company. Get that through your head.

Skuletor31d ago

I remember hearing "Play it first on Xbox" ad naseum in trailers during the 360 era, like with Call of Duty dlc.

DigitallyAfflicted31d ago

Microsoft has more than enough to buy game exclusivity... the factor in MS failure is its own bad decisions, not other companies good decisions.

Charlieboy33331d ago (Edited 31d ago )

Hey onionhead, has your alzheimers kicked in or are you just ignoring Xbox buying Halo, buying Gears, paying for Mass Effect, paying for Bioshock, paying for GTA IV DLC, paying for Tomb Raider, paying for Dead Rising, paying for ES Oblivion, etc, etc, ETC back in the day.

Just because Xbox can't be bothered to make good deals for you anymore is not Sony's fault. The fact that Sony still makes deals for their customer's benefit is great because that is THEIR JOB as a service and product provider.

Sorry Xbox hasn't given a shit in ages about you, but that's your problem...not ours. So go cry into your Phil body pillow or something.

Modpeel30d ago

Microsoft has more money than Sony

notachance30d ago

xbox games sucked, did you ever see any new fans since xbox one era?

that’s right, xbox fans are just 360 or older fans in denial of their console situation. Hell even the last 3-4 years of 360 there’s barely any good exclusives.

ChasterMies30d ago

This is a false equivalency, as in the $80B Microsoft spent to keep games off PlayStation is an order of magnitude more than Sony spent on studios. Although now it looks like Microsoft becoming a 3rd party game publisher (again), and I can understand how an Xbox owner can see that as devaluing their hardware.

+ Show (5) more repliesLast reply 30d ago
PapaBop31d ago

So I take it they didn't bother to mention his failures with running with Xbox studios? In all that time and money, they haven't managed to create a single genuine GOTY contender, Forza is probably the only universally praised series they have left.

-Foxtrot31d ago

Must be difficult being so full of shit for 10 years straight

I salute you sir

where-eagles-dare30d ago

Your eloquence is far too kind Fox.

Christopher31d ago (Edited 31d ago )

*** Insomniac’s critically acclaimed and commercially successful Spider-Man series wouldn’t have happened without it.***

Shut up. Just shut up.

This article is hard to read without feeling nauseous on the author's attempt to bend over backwards to make statements like this to praise Microsoft or things having absolutely nothing to do with Phil at all. Somehow, Phil is amazing because Insomniac made their own game and that own game of theirs is the only reason they could make a good Spider-Man game. The only reason. Insomniac couldn't have done it otherwise. That's because they can only make games they're familiar with and are incompetent but also brilliant.

***The Xbox Series X is a great machine that has plenty of horsepower, looks awesome, and works as whisper-quietly as it does reliably. Meanwhile, Spencer’s strategy of lowering the price of entry for the new console by offering a non-4K version of the Series X in the form of the Series S also seems to have paid off, with Xbox doing better than it ever has.***

What nonsense is this?

CrashMania31d ago

Ryan really lives in an alternative reality lol.

Hofstaderman31d ago

Ryan must be huffing gasoline to believe this tripe he wrote, that, or he got a nice kickback from bro Phil. I loved the look on his face when IGN covered that exclusives would find their way to XBOX; he looked so baffled.

Petebloodyonion31d ago

And why is it nonsense regarding Sunset Overdrive?
Last I checked Insomniac did shop around for a publisher for Sunset Overdrive and I am pretty sure that they also went to Sony due to past relations the same way that Microsoft Turned down Remedy Alan Wake2.
Many outlets did point out that Spiderman uses lots of core principles from Sunset Overdrive so I fail to see what's wrong with the statement just like Remedy's Control is built on Quantum Breaks's foundation

Here's food for thought Why did Sony go with Insomniac for Spiderman instead of their 1st party studio? I doubt that Sony throws money out to any devs that don't have a concept :).

Christopher31d ago (Edited 31d ago )

***And why is it nonsense regarding Sunset Overdrive? ***

Because it has nothing to do with Phil and the remark I quoted said it only was because of Sunset Overdrive. That's why. Essentially they're geniuses for making Sunset Overdrive but idiots because without it they couldn't have made Spider-man. It's a dumb statement that speaks from both sides of one's mouth.

The whole context itself shouldn't be in an article about Phil to begin with. But, no, let's try and flex on this by calling them amazing and yet incompetent at the same time. Amazing for the game that failed, but Spider-Man was only a success due to their failure.

I swear.

***Here's food for thought Why did Sony go with Insomniac for Spiderman instead of their 1st party studio?***

*points at the entire Ratchet and Clank portfolio of games*

Outside_ofthe_Box31d ago (Edited 31d ago )

Sony wanted to own Sunset Overdrive IP, but Insomniac wanted to retain IP ownership which is why that didn't happen, but apparently they still don't have full ownership of the IP so I don't know what true answer to why it didn't happen is.

SeTTriP31d ago

Sony went with insomniac for spiderman because of infamous.proven track record of creating acclaimed open world super hero games.

Tody_ZA31d ago

Sunset Overdrive was not a game Sony was interested in, it doesn't fit their MO, and they were right as it wasn't that successful. I played it, it was sort of fun but really wasn't Insomniac's best work. But obviously as a creator you learn from any game you make.

They went with Insomniac because the team pitched a good idea, Marvel was ready to get serious about their games, Microsoft turned it away, Sony owns the Spider-Man rights..millions of reasons but obviously you have comprehension problems and like Phil enjoy spinning like a washing machine.

How something came about is less relevant than opportunity, timing, and the publisher eye to see what will be a hit and make it happen.

Petebloodyonion31d ago

@Christopher
So when MS releases crap games like Redfall, CrackDown 3, etc. It's Spencer's fault! When MS cancels a project like Scalebound It's Spencer's fault! but when MS publishes a great game well it's because of the great devs.
I agree that Insomniac could have made a great Spiderman without having made Sunset Overdrive but I do believe that Sony went with Insomniac because of how easily they could translate Sunset to Spiderman.

And to further my point why didn't they go with their own Superhero studios Sucker Punch because...

@Settrip
Last I checked Infamous was made by...... SUCKER PUNCH.

Christopher31d ago (Edited 31d ago )

***So when MS releases crap games like Redfall, CrackDown 3, etc. It's Spencer's fault! When MS cancels a project like Scalebound It's Spencer's fault! but when MS publishes a great game well it's because of the great devs. ***

You're throwing a lot there and it's not like some of these aren't 'yeah, that's on Spencer' and some aren't. So, here's how I see it (for both Microsoft and Sony) and I feel my past comments fully back it up (I've gotten tons of crap for hating Sony's third-party exclusive focus right now because I don't see that as a Sony win but Square or similar company win).

For first-party exclusives: This is on Phil.I would say for Redfall and Starfield, much less so. He inherited these things and to change them so that, IMHO, they would be better, just not going to happen. But, Crackdown 3 and the latest Halo? 100%on Phil Just as 100% on Phil for Forza and Flight Sim. He has to own up to the management of overall output of his studios that he has say in when they're good and bad. You can tell how much control Phil has when he, aka Microsoft, can layoff people from the studios. If he can do that, then he has the power to make them succeed or get people who can make better teams for those studios. Same with Jim over at Sony, who I blame for so much right now that is wrong with Sony and why they have nothing to show other than third-party exclusives at the time.

For third-party exclusives: They're putting money up and that's nice, but this negative or positive outcome here comes from the developers. Microsoft publishing Sunset Overdrive didn't have Microsoft come in and make it the game it was. That was Insomniac. Unlike how they do things with Sony, who gets to dictate what game they work on (typically submit multiple ideas at a panel, Sony people decide, they make that), Insomniac made their own game. Microsoft just backed it with money, not with a panel that dictate the overall game and direction nor did Microsoft have any say at all on the dev structure or management (which they do have with their first-party studios). This is the same as Stray, FF games, Stellar Blade, etc. These games are assisted in funding and marketed as exclusives, but the dev team is in charge of making it great. Can they get feedback? Sure, but overall they have say on those games and they deserve the praise just as much as the criticism for their end game.

Scalebound? I'm not sure. IIRC this was a funding issue with some speculation on Microsoft wanting them to add co-op or MP? Not sure.

But, and remember here, Sunset Overdrive was not a great success in sales and not as well reviewed as past Ratchet and Clank games or Spider-Man games. It's the 10th highest rated game out of Insomniac per Metacritic even ( https://www.thegamer.com/in... ) [Edit: Actually, that's an old list, it's now not even in the top ten]. So, why are we praising the 10th best game of the company and thereby Phil? It doesn't deserve that level of praise or noteworthiness, let alone it doesn't deserve to have any praise coming from Phil other than putting up money and still preventing Insomniac from doing what they wanted, which is the own their own IP.

*** And to further my point why didn't they go with their own Superhero studios Sucker Punch because... ***

Because Insomniac is better. Plain and simple. Better studio (one of the best rated studios for over a decade) and better games out there for the audience they're trying to reach.

Petebloodyonion31d ago

@Christopher
1) I don't need to look at your history to know that you do stick to your values :) I may disagree with you on certain topics (like this one) but if I take time to reply to you (even with my bad English (sorry)) it's because you do take time to construct a good argumentation. So for that Kudos yo you

Now with that said..
I'll just say this for your whole reply. I agree that Spencer is far from perfect and he has tons to account for,
for example how badly he handled Sunset Overdrive's marketing buzz (something Sony does pretty well) but on the plus side he did manage to secure a well-received game (81 Metacritic) from a known Studio.
How it fails to sell should also be attributed to Phil (And that's for another article)

As for your last quote, Insomniac is a better studio
I would like to recall that Sucker Punch made the Sly Cooper series on Ps2, made the acclaimed Infamous series, and Ghost of Tsushima. all of their games (except Infamous 1st Light) scored over 80 on Metacritic.
So I doubt that Sony doubt Sucker Punch's capabilities.

-Foxtrot31d ago

@Outside_ofthe_Box

The whole Sunset Overdrive situation is so odd isn't it?

We got told they went with MS because for once they wanted to own the IP

Yet in the Insomniac leaks we then found out that Microsoft owns publishing rights for any sequels made

"Microsoft owns the rights to publish two sequels for Sunset Overdrive. These include “any associated DLC, ports and derivative games (e.g., mobile companion experiences, web-based experiences, and hand-held experiences)"

So they can't port the game to PlayStation, they can't make DLC or anything else for the game

The question is, why the hell did they go with MS if owning the IP means f*** all? Did they get swindled or something? Did they expect it to be a huge IP where once a few sequels were made they'd THEN own the IP?

Just seems so silly when they could have just made it for PS4 and made sequels to it.

+ Show (5) more repliesLast reply 31d ago
31d ago
Skuletor31d ago

I'd give the Batman: Arkham games more credit than Sunset Overdrive as an influence and I wouldn't say Insomniac's Spider-Man couldn't have happened without that either.

Tody_ZA31d ago

Correct, the Arkham games brought superheroes into the mainstream and still influences games to this day, like Spider-Man and Middle-Earth. Sunset Overdrive obviously just gave them the groundwork for their parkour and sandbox toolkit.

But Phil is gonna Phil.

Christopher31d ago

I would agree with this. I also find Spider-Man 2 on PS2 to be a bigger influence on movement than Sunset Overdrive.

31d ago
ChasterMies30d ago (Edited 30d ago )

”Meanwhile, Spencer’s strategy of lowering the price of entry for the new console by offering a non-4K version of the Series X in the form of the Series S also seems to have paid off, with Xbox doing better than it ever has”

Oof. I think the gaming “news” industry has cognitive dissonance over the failure of Xbox in the market. There is no fact scenario where Xbox is doing better than ever. Xbox has been losing marketshare since the launch of Xbox One and that trend continues now. Microsoft took an $80B loss on buying game studios, which is definitely more than Xbox has made in profit over the last 10 years. Game Pass is still a money loser. The worst of it for an Xbox Series X owner is that the actual install base of the Series X isn’t much more than the Nintendo WiiU. Microsoft has the most powerful console ever made and no games to show it off. And now Microsoft is moving toward releasing its best Xbox games on PlayStation. It’s ridiculous to applaud Phil Spencer for his tenure at Xbox.

+ Show (4) more repliesLast reply 30d ago
thorstein31d ago

The Xbox 360 launched in 2005. It was a great machine with great games. I never owned one since I could only afford one console and I went with PS.

Microsoft ended prodcution in 2016. This guy took over in 2014, after Xbox One launched.

What has happened since? Recently, a merger with layoffs. A new console that isn't competing globally. A dynamic shift from what made Xbox a staple of console gaming.

You can be an Xbox fan, but this guy is what went wrong.

zekk31d ago (Edited 31d ago )

The 360 as a device left a lot to be desired. I mean I think it has something like a 50%+ failure rate. But they had some great games

Abear2131d ago (Edited 31d ago )

360 was marred by RROD but still looked back on fondly because it had some truly great games.

Amazing what having good software covers up…and how forgiving and dumb consumers are. Pay for online with this Gen too, thanks Xbox for the sub model and helping ruin this industry.

Good-Smurf31d ago (Edited 31d ago )

I went with 360 right around launch of GTA IV in 2008 then later that year my parent bought a Fat PS3 40 GB model from Japan too bad it was stolen by a late-night break-in thief in late 2009.
My Xbox 360 was already had a few RRODs and I have for only two months and then E74 happened that same year and no video game stores want to take it in to fix it until a month later I found some guy down south who was running a repair shop in his bedroom fixed it for me and it lasted 'till 2015 when it refused to turn on with noisy AC adapter.
Great console but it just not reliable, everything about it except its controller breaks way too prematurely.
Disc Drive was a crapshoot unreliable and very picky about the kind of discs it will read as well.
I don't want to talk about Phil anymore, I guess I ran out of vocabulary to tell him for what he is nowadays after 10 years of lies and manipulation.

Chocoburger30d ago

Controller breaks easily, too. Modern analog sticks wear out, and get drift far too soon.

Lightning7731d ago

By undoing the bad decisions that were placed on X1? Wow, such an achievement....

When he was head of Xbox in 2014 MS cut allot of the budget for Xbox. Means no buy for new studios the first 4 years. Like idiots MS are they shot themselves in the foot. You would think a tech company like them they would think ahead and have games ready later X1 early and beyond this generation.

Now we're seeing games released later in the gen but it's too late I'm afraid. They over paid for ABK over compensated because they can't get games out and see higher revenue streams.

All this could of been avoid if they bought studios in 2014 and they wouldn't be in less of a mess.

Show all comments (116)
70°

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"I'm sure I deserve a lot of criticism, but I don't think my team or companies deserve all the criticism. I could take a lot of that blame myself. But ultimately I need to believe in the mission," he said.

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on_line_forever4d ago

OK give us Kingdoms of Amalur 2 with AAA budget and we will accept your excuse

kaos894d ago (Edited 4d ago )

The king of the studio asset flip scheme that failed.

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ZeekQuattro9d ago (Edited 9d ago )

Turned based Phantasy Star and Shinning Force remain at the top of my list of Sega IPs that need to return. At the very least I'd take a Shining Force collection that has 1,2,3, CD and the Game Gear entries.

FinalBoss9d ago

I was hesitant to put these two on. I've personally played more PSO than the RPG version. And shame on me, I don't remember much about Shining Force to talk about it properly.

That said, so many Sega licences deserve their place in this list.

jznrpg7d ago

A new Phantasy Star in the numbered series would be amazing. Shining Force too. But I’d settle on some collections as that’s probably the best we will get

anast9d ago

I don't trust Sega to do a proper comeback. The games will be just remastered and/or monetized to death.

gold_drake8d ago

shining force.

but indont see that happening unfortunately.