Not everyone is a social gamer, even in an MMO. There are many players who would just rather play by themselves, while still occasionally joining a pick-up group or their kinship for the more difficult quests. There's nothing wrong with that, as Turbine acknowledges in a new series of guides for Lord of the Rings Online aimed at the solo player.
In this first guide, the focus is soloing through levels 1 through 20. There are helpful tips and tricks on everything from picking the right quests for you to knowing when to run. It's a wonderful seven-page article just filled with so much helpful information, that even the veteran players may find it useful for any new alts.