IGN: 360 Not So Big in Japan

Microsoft's Xbox consoles have never done well in Japan, and 2008 was no exception. IGN learned earlier this week that the entire Japanese videogame industry fared poorly overall last year, dropping 15 percent compared to 2007 numbers. And despite its modest growth there last year, the Xbox 360 once again found itself at the bottom of the heap.

According to new data released by Enterbrain's Famitsu Marketing Data Service, the Xbox 360 sold 23 percent more units in Japan in 2008 than it did in 2007, but that didn't help the console seriously break into the market.

In 2008, the 360 controlled just 2.6 percent of the videogame hardware market in Japan by volume. That translates to 317,859 units, up from 257,841 units in 2007. By comparison, PlayStation 2 made up 3.9 percent of the market, PlayStation 3 controlled 8.1 percent, and Nintendo's platforms made up more than 45 percent of overall sales.

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Lord Shuhei Yoshida5669d ago (Edited 5669d ago )


Rot in your pathetic grave xbot Microslaves.The punishment for your sins will continue until 2016.


AngryTypingGuy5668d ago

"360 Not So Big in Japan"

Wow, that's quite the revelation.

Japan is a big rock for MS that they need to keep chipping away at. They're making progress, little by little. At least they're the #1 console in the #1 market.

sajj3165669d ago

its not going to magically turn around in 2009 either

GrieverSoul5669d ago

Youre right. But lets at least hope it gets better for all the consoles.

They sure like handhelds! Do they buy one for each hand?! XD

sunnygrg5669d ago (Edited 5669d ago )

Just because of the 3-4 weeks of decent sales or the so-called "more sales than PS3," the 360 won't be tapping the larger percentage of gamers in Japan.

Also, you have to keep in mind that handhelds sell more than consoles in Japan or (maybe) even in America for that matter (DS and PSP??).

But, getting beaten by a 10 year old console that now sits in almost every Japanese home is just one of those WTF moments!!

Genesis55669d ago (Edited 5669d ago )

I thought the Japanese liked high tech. Nintendo products do not really fall into that category and yet they gobble them up. Ummm! Come to think of it kind of like the rest of the world.

Hope the high def market starts to expand a little more in 2009. The Japanese market is still relevant. Their numbers seem low because they post weekly. NPD numbers are usually 4-5 weeks.

prowiew5669d ago

Definitely Japan doesnt want to upgrade to next gen consoles. Just one top 30 game in 2008 (metal gear). Whats up with that.

kevoncox5669d ago

IF you ask me Sony is the real company in trouble in Japan. They ahve sold what 3 million console in a territory that they sold 35 million in last gen. They will win 2nd place in Japan but Japan has been ignoring the PS3 so far. The 360 is doing bad but when you compare Ms' sucess with Sony's previous sucess in the same territory, Sony the Ps3 so far has crashed and burned in Japan.

Veneno5669d ago

That made no sense at all.

mint royale5669d ago

sony have lost the most and microsoft are still irrelevant.

sofresh2005669d ago

Square made a HUGE mistake in backing the 360 exclusively. What the hell were they thinking?

ActionBastard5669d ago

@ kevincox
You really expect the 2yr old PS3 to have sold 35mil in Japan, simply because the 9yr PS2 did? Haha. Really?

eagle215669d ago

Sony and Nintendo has more marketshare than MS in every region in overall hardware.

GWAVE5669d ago

I find it very odd how people spin certain things about the 360's sales. For instance, when it is being beat by the PS3 in Japan or Europe, the typical excuse is "uh...oh...those places love Sony.", yet when Sony is getting beat in Microsoft's home turf (North America), apparently that excuse isn't valid anymore. Apparently "uh...oh...North America loves Microsoft" isn't nearly as valid. Hmmmm.

Willio5669d ago

Thank you for the interpretation, lol. It was like reading a 10 yr old's essay vs. an adult with one sentence.

pain777pas5669d ago

45% was nintendo 2.6 % was M$ where is the other 52.4%? The PSP is laying the Smackdown over there. You know so Sony still controls market share marginally in Japan and that could change at the drop of a hat for any console. Really all M$ backers take a step back and admit that yet again you will bow out early of the console war. Ahead of Sony launch another console for the US market and fail to achieve market share yet again. One trick pony M$ they have no foresight they better find out what works before apple steps into this game and they will give anyone a run for their money. Sony should make a deal with them for software infrastructure so their online service is up to scratch. Nintendo just keep being Nintendo.

pixelsword5669d ago

if Microsoft replaces every 360, sold or unsold, with the Jaspers and issues a formal apology, they would win back Japan. The Japanese culture love it when you admit your mistakes. I think it's because nowadays they're supportive and forgiving.

I think they got blasted between the medicore JRPG's and the RRoD, which didn't help in the techno-centric country of Japan. Finding out about RRoD there is just about the same as finding out that the person you just married has herpes in the US.

Rhoic5669d ago

Durr.. probably because nobody expects the 360 to outsell the PS3 in it's home turf. I don't care how anyone tries to say it.. the PS3 isn't doing that great in Japan considering that it's already been over 2 years.

majorsuave5669d ago

"Microsoft's Japan Square exclusives -- Last Remnant and Infinite Undiscovery -- also failed to significantly spur 360 sales, likely because they didn't have the words final, fantasy, dragon or age in their titles."

That pretty much sums the article. That and Nintendo owns Japan.

UnSelf5668d ago

oh really? i havent noticed


+ Show (15) more repliesLast reply 5668d ago
Gantrfaxx5669d ago

Japanese don't get fooled so easily. And they are very traditional.

InMyOpinion5669d ago

They like supporting things manufactured in Japan. The 360 is not unique in this case. This goes for cars, cell phones etc.

windmill1455669d ago

but the ipod is selling great over there.