Sony is already seeing Home as a revenue stream with potential. Less than a month after launch, the PlayStation 3 virtual world has been downloaded 3.4 million times and users have spent over $1 million on virtual goods. Some of those goods are from brands like Diesel Jeans, but Lead Programmer Mitch Goodwin told Develop that he sees Home as potentially as profitable for game developers as their main titles.
"You can potentially see games making as much money out of their themed spaces within Home than with the title itself – it could balance the cost of development, make the upfront cost of the game cheaper, supported by extra functionality through Home microtransactions," said Goodwin. "We're not doing this as a charity, and we'd not expect any developer to do so either. It may take a bit of time as things progress and more functionality is exposed with updates, but it definitely should be the case that people want to do this not only to create communities but also for the financial prospects"