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40°

@ CES: DoubleFusion's Epstein: Don't Count Sony Out Of The Console Wars Just Yet

Paidcontent.org: News that pre-holiday sales of Sony's PS3 console slipped year-over-year (in contrast to marked growth for the Nintendo Wii and Microsoft's Xbox 360) led some analysts to conclude that the PS3 is all but defeated in the next-gen console wars. Well, some big brand advertisers don't think so, according to Jonathan Epstein, CEO of DoubleFusion, one of the biggest in-game advertising agencies. He told me that in-game ad campaigns for the PS3 were in high demand, and that the company had "sold every impression we have on the console." (DoubleFusion also brokers ads on Nintendo's Wii, among other consoles.)

Epstein said that some of the hype about the PS3's demise is a little short-sighted: "People also said that the Wii was a fad when it first came out and was going to go away-and look at how successful it continues to be. From what I understand, the PS3 was designed to have a longer life-cycle than other consoles. The PS3 is a seven- to 10-year product-not a three- to five-year product."

Maybe the market could have supported long-term investments in expensive hardware a few years ago, but with little to no growth forecast for electronics purchases in 2009, Sony may have to revise its strategy if it wants the PS3 to really thrive.

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omega75584d ago (Edited 5584d ago )

It is a 400-500$ console

it is like 4x as pricey as x360

With KZ2 and the eventual lineup of SW PS3 will win console war .

The price of PS3 will come down in 2009 and with the SW lineup i think it will win this war in 2009 and beyond

@editor

PS3 sales have jumped 40% over last year in USA

SONY said that NOV sales of last year was high since a price cut and a 40gig model of ps3 was launched last year in november

I think PS3 will have similiar sales in US in december(recession and a 400 console) but ofcourse higher sales in europe and Japan

No5584d ago (Edited 5584d ago )

I am a proud owner of a PS3 hold on i just need to pop out to game station....................... ....I am a proud owner of a XBOX360.

snipermk05584d ago

I guess people are making websites and blogs just to discuss the doom of the PS3.

Droid Control5584d ago

Sony need to cut the price, make a better controller, and a slimmer console.

ravinash5584d ago

All it really needs is a price drop to be in reach of more peoples budgets.

ravinash5584d ago

I don't think anyone is.
Why else are these so many anti PS3 articles appearing on this site.
If the people who have something against Sony thought the PS3 was out of the race, you wouldn't be seeing so many of the things.

The Killer5584d ago (Edited 5584d ago )

if ps3 was dieing then we wouldnt see ant sony/ps3/blue ray campaign like we do now, its only the sign of the weak to take its small chance to attack the big when things for the big doesnt go smoothly!

MS is a very dirty company, they pay a lot of money for some media(websites,magazines etc) to bad mouth sony/blue ray/ps3 and give ps3 exclusives lower reviews and give 360 exclusives higher reviews!

its an old trick, if i had so much money to waist and i was dirty person i will do the same and even worst!!

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110°

Essential Video Games Everyone Needs To Play At Least Once

Video games are no longer just a simple past time. Today's games are evolving into true works of art. Offering intriguing narratives, cinematic setpieces, and profound messages, games can entertain us for hundreds of hours.

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Community4h ago
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Chard3h ago(Edited 3h ago)

I never got around to mass effect - I’m skeptical that it would hold up if I were to try it now

Furesis2h ago

I would say it does. The combat is a bit shit for todays standards but everything else is great.

anast1h ago

It's worth a play through today.

90°

El Shaddai: Ascension of the Metatron - Coming Back for a New Generation

Originally launched in 2011, El Shaddai: Ascension of the Metatron is coming to Nintendo Switch, so It's time to look back at the original.

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Community22h ago
jznrpg21h ago

Still have my ps3 copies. Bought it at launch and another one when I found it cheap and in perfect condition about 10 years ago. I wouldn’t buy it on Switch but if they made a PS5 version I would. I still have one of my PS3 Fats hooked up so good to go either way.

darthv7221h ago

Id play it again on the switch. I wished my 360 version was bc but this is still a good way to play.

150°

Fallout 3's Reveal Led To Death Threats And Bethesda's First Security Guard

The artist behind Fallout 4’s Deathclaw reveals just how bad things got back when Bethesda took over the series

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anast23h ago

People are stupid I get it. No one should feel unsafe,

But I think they need to talk about why they cut so many corners during the development process and why none of their games ever look current. And why they think all of this is okay while they charge full price.

LucasRuinedChildhood22h ago

As much as Bethesda deserve criticism, that's not really relevant to the reveal of Fallout 3 in 2007.

VenomUK20h ago

The default angle Kotaku always go for is to highlight the worst in gaming.

I would’ve focused on the creative.

anast1h ago

The game went downhill at Fallout 3's release. This is when they started to cut corners.

gold_drake18h ago

there is no "but". the hell lol
you dont send death threats, period.

anast1h ago

Usually, you have good comments but this isn't one of them. It just rides the mob. We can do both condemn the actions and not let them use it for other things.

I can say I received a death threat and everyone needs to shut up. People are not honest and will use horrible things to their advantage.

Armaggedon14h ago

Not all games “look” current.

anast1h ago

Their games always look like the gen before it.

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