"What do they have that I don't have?" cries Sony in latest PS3 spin...
The worst kind of public relations is to attempt to point out the flaws of your competitors, instead of concentrating on promoting your own strengths.
Sony has been shockingly guilty of committing this PR sin at CES 2009, issuing a press release pointing out the weaknesses of Nintendo's Wii and Microsoft's Xbox 360, in comparison with the (admittedly) feature-rich PlayStation 3.
"Sony sent out a press release that attempted to set the tone of the console debate," wrote Wired's gaming correspondent Chris Kohler this week, adding, hilariously: "Apparently this year's tone will be "crazy ex-girlfriend.""