The NBA 2K series has been practicing predatory practices on gamers through VC, however, NBA 2K24 going Free-To-Play will counter this.
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Free Play Days: This weekend Xbox Game Pass Core and Xbox Game Pass Ultimate members can play NBA 2K24, Lawn Mowing Simulator, Diablo IV, and Hokko Life!
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And miss out charging full price for a copy paste game? It's predatory because they want to be predatory, and there's nothing that says they can't be. The only real solution is to have some self control and take some accountability and stop buying the games every year so they can start losing money and change their shite practices.