Former Sony executive joins Xbox to lead Japanese partnership operations

Mena Sato Kato was previously the Vice President of Mobile Business for Sony.

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darthv7291d ago (Edited 91d ago )

"VP of Mobile Business"... could be beneficial once the ABK deal closes.

blackblades91d ago (Edited 91d ago )

She's not there for mobile shes there to lead JP partnerships its in the title

darthv7291d ago

I get that, but it also doesnt hurt that she has experience in mobile seeing as MS are about to take on a pretty big mobile acquisition.

glennhkboy90d ago

Actually outside of US, mobile game is a much bigger deal. In Japan, a lot of games (anime IPs, especially) are being developed exclusively for mobile. So MS focusing on that sector is a much better strategy than focusing on traditional console games.

blackblades91d ago

5% possible but I 100% doubt it

GhostScholar91d ago ShowReplies(2)
StarkR3ality91d ago

Good Xbox's new approach to Japan has been refreshing, and I'm hoping that this means more JRPG's come to PC through Xbox!

nommers91d ago

It says she was a part a mobile division though so don’t get your hopes up.

glennhkboy90d ago

No.... in Japan & Asia, mobile game is a much bigger deal than PC or even console gaming now. A lot of those small to mid size developers, ones that traditionally developed Japan-centric games, are now developing exclusively for mobile.

TheCaptainKuchiki91d ago

lmao she goes from one flop venture to another

phoenixwing91d ago (Edited 91d ago )

if she was the reason genshin impact came to ps5, that alone netted Sony enough for her to be worthwhile

Edit: While i know most gamers don't care for gacha games from mobile they make huge numbers and i don't mind playing the good ones.

TheCaptainKuchiki91d ago

She only had the VP of mobile role for a year. Trust me, she didn't do anything.

Christopher91d ago

Hope this means more games going to Xbox out of Japan.

phoenixwing91d ago (Edited 91d ago )

that's actually been the main reason i never felt compelled to buy xbox all these gens except for 360

the good part now is even if they do get a bunch of exclusive jrpg's i like i can use game pass to play them on my pc

jznrpg91d ago

Exclusive Japanese games I doubt unless they pay for full development or pretty damn close to it. There just isn’t enough money to be made for Japanese games on Xbox in general especially as an exclusive. Xbox gamers barely buy western games now

glennhkboy90d ago (Edited 90d ago )

@jznrpg A single month of global income from Gamepass subscription can almost fully fund the development of Starfield. So I think there will be no issue if MS pay for a full price for any Japanese mobile game in development now. It only takes the developer to ask MS. I think this is the job for Ms.Kato to contact any interested developer.

blackblades91d ago (Edited 91d ago )

Why her a former mobile leader to lead up a Japanese partnership. What experience can a mobile leader have to help with Japanese games going to Xbox.

glennhkboy90d ago

Xbox, or even PC may not be the focus of MS. The great prize IS the mobile gaming market! In Asia-Pacific & Japan, mobile gaming is much bigger than console & PC.

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