100°

Portal Prelude: RTX Is Out Today and We've Got the Scoop on RTX IO, RTX Remix, and More

NVIDIA has prepared a Portal Prelude: RTX remaster with RTX Remix. It's also the first game with RTX IO, and Wccftech has exclusive details thanks to an interview with

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wccftech.com
MrDead336d ago (Edited 336d ago )

You just reminded me to update... thanks!.. ooh, game ready driver for Remnant 2 too, I'm looking forward to that game.

fr0sty335d ago

RTX IO, Direct Storage, PC is finally starting to catch up to the Kraken decompression hardware found in PS5... but unfortunately it comes at the cost of GPU power having to do the lifting, so PC loses a little bit of the advantage its GPUs have in the process. This might not be as big of a deal now, but PS5 Pro is also on the horizon.

70°

THQ Nordic has just announced that they are to attend the Gamescom 2024 event

"Whatever we said, whatever we did - we didn't mean it, we just will be back for good! We are thrilled to announce that after a year of absence, THQ Nordic is making a grand return to Cologne for gamescom 2024." - THQ Nordic.

190°

Microsoft shakes up Xbox marketing as key exec departs for Roblox

Jerret West is leaving Xbox at the end of the month.

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theverge.com
TOTSUKO1d 8h ago

Won’t be missed. Xbox sucks at marketing in this industry. This is badly needed.

jznrpg1d 7h ago

I see Xbox stuff everywhere. On cereal boxes, toasters and fridges.. Xbox just sucks.

Scissorman1d 7h ago

This. Marketing isn't the issue. He's just fleeing the sinking ship.

1d 6h ago
DivineHand1251d 6h ago (Edited 1d 6h ago )

Unfortunately, Xbox has not done great with marketing this generation. One thing I found odd is that he is leaving Xbox for Roblox. I'm not sure how big Roblox is in comparison to Xbox but I can't imagine him getting better compensation from there. Perhaps he was forced out?

fr0sty1d 5h ago

It's simple, Roblox is profitable.

DivineHand1251d 5h ago

@fr0sty Would you leave your place of employment to work somewhere else for less pay just because that business is profitable?

You would have to be a special person to be ok with that.

zaanan1d 4h ago

That, or he is pulling an Elop.

DarXyde21h ago

DivineHand125,

Not really. I don't know how much experience you have with working or how far along into your career you are, but profitability does offer an indication of how sustainable your job is. The company that is not profitable (or less profitable) is probably exploring options to cut costs, including axing jobs (we see Microsoft closing studios and really downsizing physical media operations. Valid concern in my opinion).

I doubt that's the only factor at play here and it could be any myriad of reasons why he's out: cut in compensation, not liking the direction of the company, toxic work culture, etc.

Either way, I can see a case for people leaving a job that pays better with less profitability. If you're in the marketing department and your brand isn't doing that great despite your best efforts, you probably want to coast for a while at a more profitable company.

Not saying that's reality, but I can totally see a case for that.

+ Show (1) more replyLast reply 21h ago
Tedakin1d 3h ago

Xbox marketing has mostly been trash for a decade. Shake it up as much as you can.

RhinoGamer881d 3h ago

Marketing is not the issue at XBOX. Production and its leadership have screwed up royally. XBOX studios, wth are you doing managing these developers?!

XBManiac1d ago

It is both and all... the best console with the most expensive invest in marketing and the "best" developers and the best online service with the best servers... but... well... also, the worst console with a bad invest in marketing and competition using Microsoft servers for their online services and... What is Xbox now, a console, a service, a platform, a brand, a dead project? This is a marketing problem, maybe.

XBManiac1d ago

The problem is not the marketing, but how you invest the money in marketing. If you invest far more than the competition and receive less... the problem is the one in charge, isn't it? Well... Phil Spencer was a marketing guy, will he be the next? Unity are hiring... :)

DivineHand12520h ago

How do you know how much each company invest in marketing and what evidence do you have to indicate Sony spends less than Xbox?

XBManiac20h ago(Edited 20h ago)

Companies in the stock exchange have to publish their data. Make some research, it is for free.

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60°

Gamescom latam 2024 has just announced its dynamic lineup of talks and discussions

"gamescom latam, the first Latin American edition of the biggest gaming event in the world, today is thrilled to unveiled its comprehensive program of speakers, marking a monumental milestone in Latin America's gaming landscape." - Gamescom.