Well, it looks like there's no turning back now.
As it turns out, Valve is starting to test out the use of in-game ads for their titles, and the first guinea pig for this experiment is none other than Counterstrike 1.6. Despite the flurry of protests that the mere mention of in-game advertising tends to generate, many game companies may soon be following Valve's lead.
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EK Cooling allegedly has slipped itself into a hot soup of seemingly endless financial woes, where it has not paid its staff, suppliers, and contractors for many months as the company is facing liquidity problems and a surplus of inventory left unsold, stuck in the warehouse for a more extended period. Gamers Nexus investigated these claims made by former and current personnel, where he found trails of unpaid bills lasting as long as three to four months and unpaid raises that accumulated for almost a year.
EK Water Blocks has two entities—a Slovenian-based headquarters and a US-based subsidiary, EK Cooling Solutions. Steve narrated the series of events in detail, stating that the company was reportedly irresponsible and negligent regarding payment. Consequently, partners and employees are forced to share the burden of alleged mismanagement. It all begins with its extensive range of products, leading to a surplus of goods. EK has over 230 water blocks, 40 liquid cooling kits, 85 reservoirs, 40 pumps, 73 radiators, and 212 miscellaneous accessories.
Yes this is not about video games directly but indirectly this will impact the pc gaming/workstation space hard.
This company is massive one of two in the water cool space so if it goes poof then thousands out there have no spare parts or half built computers.
SO yeah i know not about a video game but think of it as amd leaving the pc space but this is ekwb that could be leaving water cooling in the pc space
Jayz2cents a supporter of there products also has issues
https://www.youtube.com/wat...
As someone that has built a watercooling rig. EK is big, but there's so many numerous watercooling part companies out there. EK's stuff isn't exactly amazing quality for the price compared to others either, it's just ok. Much like Corsair. The impact would be negligible long term. For perspective the majority of my parts are XSPC, at most I use EK for my gpu waterblocks and fittings. Both easily replaceable.
Rob Webb of KnowTechie writes: We're still waiting on the details, but this video game adaptation promises to be seriously creepy.
If it's a billboard or 2 who cares. If this will offset dev cost and keep good games coming I am fine with it. Now if this renders a game unplayable then I have issues with it. I don't care if a see a Blu-ray movie sign in Killzone 2 or a sign for Windows Vista in Halo 3.
rainbow six: vegas has had ads in it for months already.
HBO ads.
Movie ads.
Axe body spray ads.
don't forget that the burger king was in Fight Night 3.
I despise this idea. It's only a matter of time 'till even load-out screens are packed with marketing B.S..... and lucky us, we still get to pay the same "next-gen" prices even with the ads. If you want me to swallow the whole advert thing, CUT THE PRICE OF THE GAME!!!
"After all, it generates revenue for game-makers.
Revenue equals more (and better) games."
Yeah, just like taxes generate revenue for the FED.
And this revenue equals more (and better) social services. *COUGH*
"On top of that, there have been promises that the ads will remain discreet and out of the player's way".
LOL! promises eh?... well since you put it that way... :(
If anything depending on how its done it will ad to the realism of certain games. FNR3 is an example of a game that took it too far with ONE sponsor...but the premise was spot on. Fights are constantly being promoted by advertisors. Think about fights on HBO...you have that big HBO in the center of the ring. Dodge has been sponsoring lots of events...the scoreboards in the upper corner of our TV screens usually will have a sponsor logo. My only complaint about Fight Night was they were primarily the only ad sponsor....so the BK thing got old after a while.
As for what will come of this....I HAVE ZERO PROBLEMS WITH ADS IF THEY DO TWO THINGS: 1: Don't interfere with the game, i.e. make load times longer to display a logo or cause graphical slowdown because of the number of ads flashing, etc. 2: Give back to the community...i.e. cheaper games and/or as what Discovery did and sponsor download content and make it free (Gears of War). If these two things come to be true then how could anyone complain about ads.
This doesn't bother me, seeing a billboard or sign within a game makes it seem that much more real.