Sony Interactive Entertainment has tapped Ben King, a former Apple services executive, as senior VP of direct-to-consumer, overseeing the gaming division’s PlayStation Store and PlayStation’s…
The improvements they are making are in how to market it better. This guy isn't improving performance or the like. That's not his job. His job is to improve the chances that someone will buy a product and what products to highlight.
Going by what people have been saying there marketing isnt that good these days. Makes me think what happen to the guys behind ps3 slim commericals the ones with Kevin butler or early ps4 days.
This isn't about marketing with ads, this is about marketing via game focus/placement/timing/suggest ions/etc. This guy isn't going to make ads, he's going to use data to help adjust the PSN to highlight different things so they are perceived as less intrusive but are actually more intrusive than before type of thing.
Crazy thing here--I want to be sold game so increasing the visibility of things I might like would be improving the store performance for both parties. You're just jealous this guy might introduce more games to me than n4g.
A store front that's easier to navigate would be nice, especially on a web browser, I'm pretty good at finding new games, so supply new games would be more beneficial for me.
The improvements they are making are in how to market it better. This guy isn't improving performance or the like. That's not his job. His job is to improve the chances that someone will buy a product and what products to highlight.
Apple exec leaves - Apple is in trouble!
A store front that's easier to navigate would be nice, especially on a web browser, I'm pretty good at finding new games, so supply new games would be more beneficial for me.