NetherRealm Studios Brings Ad Banners To Mortal Kombat 11

NetherRealm Studios most likely is repeating its ads strategy to promote its upcoming game. An ads banner has appeared in MK11's menu.

[1Victor]

Players loose ADVERTILITY

[PlanetariumPictures]

lose...

[1Victor]

Oh ok thanks I was on a rush and my gaming thumb is twitchy 🤷🏿🤣

[Tedakin]

They did the same thing in MK9. There was billboards advertisiing Star Wars blu rays and other things.

[Yi-Long]

It’s for the promotion of their next game, yet this kinda stuff only achieves to completely put me off. This ruins the game I own, and as a result, pretty much annihilates the chance of me picking up the game they’re promoting.

It’s beyond ridiculous, and 1; this shouldn’t be a thing, but 2; if you’re gonna make it a thing (and you shouldn’t), then at least give the option to completely turn off that nonsense.

[purple101]

fatality

[jznrpg]

I’m not going to play anything with ads .

[1Victor]

Personally I don’t mind adds in F2P games as long as they’re not intrusive but in a full purchased game that is unacceptable 😡

[Crows90]

Add this to the list of things you dont mind in f2p games.
We dont mind mtx
We dont mind lootboxes
We dont mind cosmetic only mtx
We dont mind p2w mechanics
We dont mind ads

What else can we add here. Some of these even apply to fully priced games.

[Stanjara]

Please mind.

[zachyBROosevelt]

I mean in this sense no. I personally thought it was cool back in like ps1 days of games where a racing game might have like a “Gatorade” billboard on the streets because it’s more realistic at that point. Just me tho… The Mortal Kombat thing is garbage move on their part

[hotnickles]

Ads to promote their own games is fine

[DarXyde]

I've thought about this a lot over the years and I felt the same way until recently. When it comes to corporate profits, there's always a level of scope creep, and you have to be aware of that. It starts as something this innocuous, but it rarely remains that way. I remember on X360 with Burnout Revenge. A good amount of free cars via DLC but none of the purchased cars were pricey. No one batted an eye. Then we started seeing Ubisoft do things with Prince of Persia 2008 where they locked the ending behind DLC. To this day, I've never played that DLC. It's honestly just grimey.

Anyway, never underestimate their creativity in this regard. Ads for your own game today, unskippable interactive ads from close partners next, etc.

[hotnickles]

I don’t base any of my opinions on the slippery slope fallacy. Just a personal view of mine.

MK11 is dead. If they are using it to promote their new game I don’t see the issue. It makes sense. If they using it to promote Doritos then yes that’s weird. I will not chastise them for promoting Doritos until they do so though.

[hotnickles]

This is actually good news if you think about it. That means they are gearing up for an announcement. The rumor I hear is MK12 in 2023. I believe this move is trying to hype people not discuss the practice of ingame advertising lol. It’s the secretive trollish hinting that boon likes to do imo. At this point any kind of life, a pulse is a message.

It’s different with fighting games. It’s seasonal like call of duty. Especially NRS fighting games with the least amount of support by far with 2-3 years support. The practice of in-game self-promotion makes sense in this model. In my opinion.

[DarXyde]

In your opinion, fair enough. I disagree.

The thing is, this is very multivariate and not as simple as "A leads to B". There are several inputs I think you could use to evaluate the likelihood of this getting worse. Capcom did this type of promotion with Street Fighter V and to their credit, they've been doing a lot to rehabilitate their image.

But considering this is a WB-owned studio for an upcoming game, I think this is just the beginning. You mention criticizing them when the time comes, but it's not going to stop here. It's going to become more pervasive.

Eventually, we'll see how this comes to a head. I'm curious about it. Just be mindful of what you are willing to allow, mate

[hotnickles]

Capcom is doing things to rebuild their image because it was self-corrected. In that case, the customers pushed the needle. That’s why I don’t believe in the slippery slope fallacy, the entire universe is built on self-correction. There is always something to stop the bottom falling out.

It’s possible. I don’t deal in absolutes so I’m not saying “no way this happens” but I see it as highly unlikely.

I’m always mindful lol.

[DarXyde]

hot nickels,

I'm sceptical and find a comparison between these cases are similar in principle but very contrasting in circumstance.

In the case of Capcom, they were really on thin ice. A number of commercial failures and bad practices. They came stumbling into the PS4/Xbox One era. They really had to do an about face to make things right. Sure enough, even with ads in SFV, they knew they couldn't push it.

I don't see the same for a WB studio, honestly. I don't know—nobody knows yet.

But I think we will see where this is going. Knowing that MK loves guest characters for instance, I feel like it's going to become a hub for advertising products related to those characters too (for example, watching trailers for a new RoboCop).

I suppose we'll have to wait and see, mate.

Like you, I'm open to being wrong. I don't really think I am though.

[Stanjara]

Here we go... Just out of NFT garbage in with the ad garbage.

Please don't support this people. It's garbage.

[Shinox]

Can't they just ask the newest Killer Instinct devs to make the new Mortal Kombat cuz holy shit they suck at handling the brand , the art direction and the impact is gone in MK these days learn from Killer Instinct devs how modernize this specific genre because its far beyond than doing gore executions
https://www.youtube.com/wat...
LEARN FROM THAT and modernize it like this

[IanTH]

"They just put out a 20GB update on Steam for Mortal Kombat X, which consisted only of ads for Mortal Kombat 11.

According to fans on Steam Community, the 20 GB update had nothing regarding Mortal Kombat X new but a huge number of ads for Mortal Kombat 11."

Ew, that's nasty. I didn't remember hearing about that. I looked into it a bit, and saw you had to fully redownload the game, and it added nothing, but included files like "Movies/UpsellVideo.bk2 " and Aftermath ads.

https://steamdb.info/patchn...

That's a really cheap, bad look. I thought better of Ed Boon.

[shinoff2183]

Ms definitely paid for this article to come out. Like see

[Cyan_Over]

That's a new low

[gold_drake]

Borderlands handsome collection started doing this to promote their own games.
while i think it looks vile, if its their own game, im sort of ok with it.