Microsoft wants to create more competition among game publishers, CEO Satya Nadella says

Microsoft's Satya Nadella says the tech giant wants to create more competition among game publishers, with its proposed offer to buy Activision Blizzard.

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lodossrage73d ago

You don't create competition by making a point of trying to buy up the biggest publishers. In fact, what that shows me is that you have to buy up the industry because you feel you can't compete.

-Foxtrot73d ago

Can’t beat them, buy them

SullysCigar73d ago

Can't buy them, pretend to suddenly be the little guy and hope nobody notices your past practices.

Outside_ofthe_Box73d ago (Edited 73d ago )


We want to create competition among game publishers by, wait for it. . . , buying up game publishers. . . you can't make this shit up.

RedDevils73d ago

MS just patent that slogan.

neutralgamer199273d ago (Edited 73d ago )


that was the funny part MS said we are the little guys against playstation haha

on topic:

please support smaller devs who need help and resources and stop trying to buy publishers (this applies to all console makers)

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sparky7773d ago

And that's exactly his point.

Godmars29073d ago

So, how does that help the industry?

They stay to type and former example, they'll buy a studio/publisher and let them stagnate till said studio/publisher either buy's themselves out or let MS shut their doors possibly dragging out the remains in a gimp suit - see Rare.

So again, how does that help the industry?

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darthv7273d ago

They are buying up devs/pubs to have their own thunderdome. Two pubs enter, one pub leaves. Thats competition right there.

RedDevils73d ago

Don't tell me, you're serious?

Gamingsince198173d ago

I imagine it's a sarcastic joke considering it's a mad max reference.

shinoff218372d ago

I don't know why you got so many disagrees. That sh was funny

kneon72d ago (Edited 72d ago )

That makes sense, I guess they were just practicing with closing studios before moving on to closing publishers

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Lightning7773d ago

They couldn't compete last gen so I guess they're aiming to rectify the situation now.

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Gamingsince198173d ago

How funny are MS lmfao "we want to create competition amongst publishers by buying all the publishers" herp derp

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Nyxus73d ago

“Our entire goal is to bring more options for gamers to be able to play [on every platform] and for publishers to have more competition,” Nadella, chairman and CEO of Microsoft, told CNBC’s Tanvir Gill in an interview Thursday.

So why take it away from a platform then?

crazyCoconuts73d ago

Doesn't make any sense. I'm gonna give the guy the benefit of the doubt and assume he was simply drunk during the interview

GamerRN72d ago

I wonder where everyone was to post complaints when Sony bought Bungie!?

Nyxus72d ago

@ GamerRN:

1. Destiny is still multiplatform
2. Sony doesn't say things like 'our entire goal is to bring more options for gamers to be able to play [on every platform]'.

crazyCoconuts72d ago

@Gamer we were here questioning Sony too. Granted this Activision deal is 19x bigger than Bungie. NINETEEN TIMES. It's the biggest games deal ever by a lot.
Anyway, Sony may have decided to buy Bungie as a defensive move so they can use Destiny as a bargaining chip. Remember the freak went through after the Activision announcement. Just speculating though...

Cockney72d ago

@GamerRn the post of a desperate cretin clutching at straws, the article is obviously about PUBLISHERS yet you scrape the barrel with a studio acquisition, here's hoping that was just a brain spasm and you're ok now.

DigitallyAfflicted72d ago

They just take people for fools, coming up with this bs, typical ms strategy lie, lie, lie

He should say straight we wanted to be more competitive against Sony so we acquired as many studios as we could to have competitive 1st party exclusive games hoping to sell more consoles, it's not a crime to improve your product...

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Lightning7773d ago

Nadella isn't a gamer by any stretch the fact that he's involved definitely worries me he needs to leave it to the gaming guy's over at Xbox. I don't trust his involvement.

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343_Guilty_Spark73d ago

COD will remain on PS5 but will also be on Switch

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SullysCigar72d ago

If that was true, they'd add that to the contracts and we could all finally move on. The trouble is, it isn't.

MrNinosan72d ago

There are more games than CoD in Activision Blizzard.

arkard73d ago

If sony were to allow gamepass on its platform I'm sure they would be happy to allow it. Microsoft is trying to force sonys hand by buying the biggest 3rd party publishers and starving them of content, it's their only move left.

SullysCigar72d ago

They could also try making compelling games on a regular basis, like other platform owners.

That would require actual work, without shortcuts though, and isn't really in Microsoft's playbook.

Xbox has fumbled the ball so many times at this point, big daddy Microsoft just wants to buy the referee instead of honing the lad's skills or finding a more suitable pursuit.

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XiNatsuDragnel73d ago

What competition we don't see that imo. If you are taking away Activision games from other platforms.

Profchaos73d ago

Let's not think about cod for all of 2 mins they own the following and truste there's more in their back cat

Crash Bandicoot
DJ Hero
Empire Earth
Gabriel Knight
Geometry Wars
Guitar Hero
Heroes of the Storm
Interstate ’76
King’s Quest
Laura Bow Mysteries
The Lost Vikings
Police Quest
Quest for Glory
Solider of Fortune
Space Quest
Spyro the Dragon
Tenchu (legacy games)
Tony Hawk’s Pro Skater
True Crime
World of Warcraft

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Army_of_Darkness72d ago (Edited 72d ago )

Wow! That list of Activision ips only tells me one thing... As a PS only gamer, I won't be missing out on anything(nothing on that list interest me) ! Including COD because I don't even play that.

crazyCoconuts72d ago

You're working on your next blockbuster exclusive. You just learned that your main competitor has bought the rights to Zork.

What do you do?>

Profchaos72d ago

@army crash and Spyro are famously associated with PlayStation and Tony hawk pro skater is a long standing fan favourite game I'd want to play those over cod

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crazyCoconuts73d ago

More drivel from the interview: “With gaming, for example, for us, it’s a streaming workload. It helps us build the right cloud infrastructure. Think about artificial intelligence, these AI-generated models, differently and how they can be used in both creation and testing of games,” said Nadella.
You can pretty much tell this guy is just spewing buzz words at this point.

porkChop73d ago

He's talking about building games faster and easier with the cloud and AI. Sony and Haven are working on something similar. It's not drivel, it's literally the future of game development. Faster and easier game development leads to shorter dev cycles and lower costs. Using AI for testing means better, more comprehensive QA, which should mean more polished games on release. These are all good things.

crazyCoconuts72d ago

Oh yeah, and Microsoft can create games with those Ai models as well. Those are the benefits that Microsoft can bring to these studios. Power of the Cloud (sounds familiar) and AI models that build and test your games (for Halo, they called their AI models "offshore consultants"). Just a bunch of vaporware/slideware buzzwords that refer to a world that doesn't exist.

DOMination-72d ago

And to add to the Chopmeister above, we have reached a point in development where the technology far exceeds the talent required to use it. Hence why 30 years ago 2 guys could churn out a game in eight weeks and now it takes a team of 2000 five years.

AI and Cloud technology can hopefully help to reduce the gap a bit - allowing for some tasks to be created in hours or days that would take a team of humans months, bringing down both costs and development time.

If we don't have this, the entire industry could crash because only the likes of Apple, MS, Google, Meta and Amazon will be able to even afford to make a AAA game anymore. Nobody wants that future, even MS. And thus, this is the point being made. Setting a template for future development will aid everyone.

crazyCoconuts72d ago (Edited 72d ago )

In that quote Mr. Nadela is addressing the things MS can uniquely bring to publishers and customers. All this aspirational talk is slideware "future". They have AI/ML tools in Azure just like AWS has. But they haven't made this slideware reality. Otherwise they'd be creating their own good games instead of, well, whatever it is they're doing now

darkrider73d ago (Edited 73d ago )

Create your own games. Don't take games from others. Create. Something that you seem not able to do since the 360 days... Remember when gears was launched? In 2007! The hype. How amazing and ahead it was! Huge blockbuster

Competition isnt buying publishers.... Even if it's to get candy crash, of course.

jznrpg73d ago

Someone else created that they just paid for it .

Crows9073d ago (Edited 73d ago )

The only IP I can think that MS created recently is Sea of Theives. That was all xbox since rare had been bought long before its conception.

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