The saga regarding Microsoft's acquisition of Activision-Blizzard is still on-going, but the deal has just been approved in Brazil!
First country (that we know of) that Sony filed complaints in, and they fell on deaf ears I guess.
I dont know what it is but Im picturing this approval process like in Dodgeball. Where Chuck Norris casts the deciding vote. "Thank you Chuck Norris"
I'm picturing a fair evaluation of s company trying to use anti competition laws against their competitors to try to maintain a funny market share. If Nintendo can beat everyone without Call of Duty but Sony can't, then Sony should step up their game.
@Gamerrn Exactly. Sony has their own studios, why can't they make a new "Killzone" or something instead of trying to mess up someone else deal. Plus, there are a world full of developers that make FPS so, having COD is not a monopoly.. Sony 8s being ridiculous. Smh
"fuc$ing Chuck Norris..."
They stated in perfectly. The regulatory bodies aren't there to protect Sony's marketshare. They are probably thinking Sony is outselling Xbox 2 to 1 or 3 to one in some countries and their gaming revenue is higher than Xbox. Why are they complaining? Nintendo is doing fine without activision or blizzard.
Now that the full text is available... there are some interesting tidbits: "Furthermore, it is important to highlight that the central objective of CADE's activities is the protection of competition as a means of promoting the well-being of Brazilian consumers, and not the defense of the particular interests of specific competitors." "In this sense, although it is recognized that part of the users of PlayStation consoles (from Sony) could decide to migrate to Xbox in the event that Activision Blizzard games - and especially Call of Duty– become exclusive to the Microsoft ecosystem, SG/Cade does not believe that such a possibility represents, in itself, a risk to competition in the console market as a whole." It seems that they are unconvinced that people potentially migrating console is a risk to competition. Also, the first sentence is a pretty huge rebuke of Sony's attempts/comments. @darth 😂🤣 Also a great movie.
IF (big if) MS were to make CoD exclusive... what is there to stop PS fans from continuing to be PS fans? I mean the PS is not the sum of one game. it is the sum of all of their collective efforts like God of War, Horizon, GT... etc. One series does not a successful console make. No matter how popular it is. Personally, I don't play it, so it isnt that appealing to me. I play PS because of other games like Killzone or Resistance. something that is fantasy, not reality. If PS fans end up buying an XB to play CoD... fine by me. Welcome to the multiplatform club. We have Doritos and Mountain Dew.
@darth Yeah I agree. I really don't see CoD going exclusive, especially Warzone (F2P exclusive games just don't make sense). But if it did, I don't see many people saying "screw PS I'm going to buy an Xbox", people buy a console for many games, not just one, and I'd say the biggest allure of a PS is the first party titles, not Call of Duty.
*** what is there to stop PS fans from continuing to be PS fans?*** Being a PS fan and Sony making less money due to the competition buying up the biggest third-party game along with other major games isn't the same thing. Do you think only people on Playstation right now are just PS Fans? Mainstream gamers aren't "fans" and they decide the market. Why would mainstream gamers who play mostly CoD stay on PS5 if they can't get access to CoD? By your logic, SEGA Genesis should be kicking around because there are still fans of it. That's not how it works and I feel like you know this but you want to make this about a specific group of people rather than how the market works. I was a fan of Windows Phone, why didn't Microsoft keep them around so I can keep supporting them? I can't even with this line of thought.
@darth You assume that gamers as whole side on one side over another due to exclusives. In Europe PlayStation is more popularity due to renown not necessarily its exclusives. If cod disappears from PlayStation so will a steady 5-10million players. There are many gamers out there that play only sports and cod or cod like games. Those people make up the majority. That majority will move to a console with the game they want... especially one as consistently successful in that market as cod. It's also like making grand theft auto exclusive to one console. Imagine. But then you guys use the multi console ownership reasoning. But that doesn't add up since then the same people spout nonsense regarding the expensive remakes. If gaming is an expensive hobby then what makes anyone thing that people can just afford all the consoles every single generation. Or better yet...what makes anyone thing that the mainstream gamer cares enough to own more than one console?
Funnily enough this migration you refer ti is what both eu and uk regulators cite in their decision to take matters further. They correctly view this as a threat to competition in the console industry and Microsoft acquiring effectively a monopoly going forwards. Also the fact still remains that activisionngames sell 4th most on Microsoft platforms so this is not a natural acquisition this is one aimed at taking out the competition.
@Christopher - judging by the comments of several people on N4G, it sounds like a lot of Sony fans are only Sony fans. I doubt this acquisition is going to affect the major 3rd party games from being absent on a Playstation. It'll be the smaller studios or brand new IPs that might skip the PS5.
@Christopher No sega died because they were stupid they released hardware and abandoned it the next year. They released all those addons and had no games for it. i was a sega fanboy back in the day and they made alot of stupid decisions that killed the company. And the sega saturn sold for like 600 dollars in alot of places and sega also pissed off alot of 3rd party developers their games looked like trash compared to the playstation version. And they never sent software or developers to show people how to use the crossfire like set up with the sega saturn no developers knew how to get the two part processor set up to work so they used the lazy way and only used one processor and ignored the second one making games look far worse on saturn when it was more powerful than the playstation if used correctly.
"As already seen, Nintendo does not currently rely on any content from Activision Blizzard to compete in the market. In turn, Sony has several predicates which should contribute to maintaining the competitiveness of PlayStation in a possible post-Operation scenario" Sony can't complain about facts.
It's Brazil they are known for being stupid and corrupt. Their former President literally got arrested and went to jail for corruption but the Supreme court who was full of mostly his people overturned the conviction on a technicality a year later and he got to run for President again and these idiots voted for him even though they even say they believe he did do the things he was convicted for.
Microsoft is worth more Sony. It always goes that way. You know the old phrase "Money talks, BS walks". That sums it up. Microsoft's next acquisition should be either Square Enix or maybe even SEGA. I would like to see Microsoft get SEGA. I've always been a SEGA fanboy from the Master System to the Dreamcast. But, we know that may never happen.
And sony making developers sign contracts not to put games on game pass so they can charge 70 dollars is just stupid and makes sonys case just look petty and greedy.
LMFAO @ THE DOWN VOTES.....You fools are salty as fuck....
I mean... https://www.zdnet.com/artic... https://www.bnamericas.com/... https://www.businesswire.co... Why would they say no? They don't care about Activision/Blizzard, but they absolutely care about keeping Microsoft in the country for their own IT needs and jobs.
That'll probably apply to most of the world too. MS is in bed with a lot of governments, whether that's through the economy & jobs they create, or through government partnerships (e.g. the Azure and military deals they have with the US govt). I think the reality is, most governments don't really care about games/gaming at all. It's still seen as a 'silly little thing' or 'hobby' and not a serious business/industry as far as they're concerned. The EU will be the interesting one IMO.
I think having larger game development business markets might hold them to the flame more. The UK, parts of the EU. But, in the end, it will probably happen. Not that I agree with it, but the EU only has intentions of going hard against Apple and Google, not Microsoft. I think in 5 years' time we will experience the largest game industry change since the late 90s.
Agreed, Also on "I think in 5 years' time we will experience the largest game industry change since the late 90s." Definitely. The other thing worth keeping an eye on on the EU front is their review of app stores & digital storefront revenue splits. If they do ultimately rule that 'closed ecosystems' must allow other stores to exist, and/or that they cannot take a 30% cut - the games industry is going to under-go some serious change there. e.g. Does it even make sense to sell a subsidized console if you can't make it all back in that 30% cut? Sure you can sell services, but it still won't come close to 30% of everything sold digitally, including MTX. You can guarantee day 1 Fortnite is leaving the PS/Xbox stores, at least for MTX - that will be a big blow financially. Definitely interesting times ahead for the industry.
Yeah but a country like the uk or the eu has the clout to say no and know MS isn't going anywhere. @christopher below the uk isn't part of the eu anymore.
Has nothing to do with that. Sony, the market leader, would need to make a case on how the acquisition hurts competition.
Whoooo!!! Let's gooooo!!!
Whoooo! Corporation cheerleading?!?
I'm cheering for competition! Now Sony has dig through their treasure trove of forgotten IPs (Killzone, SOCOM, Warhawk, Starhawk, Resistance, M.A.G, Infamous, Sly Cooper etc.) if they want to compete with COD and Diablo....something that would have never happened if they weren't put under pressure to do so.
***if they want to compete with COD and Diablo....something that would have never happened if they weren't put under pressure to do so.*** You're cheering for them to compete with games they were already competing against? You do realize why they moved away from those IPs, right? Because they competed by making other, better games, that wasn't heavily monopolized by major third-party publishers. Sony made Tomb Raider change her stripes and created the future of story-driven third-person shooters. Whooo for doing the thing they've been doing and YAY for Microsoft buying up the competition instead of doing what you are telling Sony to do? Why the double standard?
@Christopher No double standard on my end. I’m not one of these gamers that only consume “organic” goods. I don’t care “how” you get content on your ecosystem, I just care about the final product. Playstation can buy Capcom and Square Enix tomorrow and Id be happy for them as these acquisitions will secure their future in the gaming industry.
"You're cheering for them to compete with games they were already competing against?" Sony effectively abandoned the entire FPS genre the instant they got COD marketing rights and their single player games have nearly all adopted Ubisoft-like open-world mechanics. One look at their portfolio, it's clear they've actively avoided making any products that directly compete with the third party cash cows that rake in the most MTX dollars.
***it's clear they've actively avoided making any products that directly compete with the third party cash cows that rake in the most MTX dollars.*** I mean... do you know how business works? Seems Sony did well by not competing with their biggest cash cows and supporting them instead: https://www.kitguru.net/tec... But, hey, it's all sunshine now: https://www.insiderintellig... Let alone that "competing" with other companies doesn't mean make an FPS to compete against their FPS. It means make games that sell well and make you a ton of money. They did that to compete with CoD since no one has been able to dethrone it (but apparently buying it is the same thing as complaining about Sony not doing the thing no one else has done).
"Seems Sony did well by not competing with their biggest cash cows" Well, Jim's taking that truth proudly around the globe trying to manipulate regulatory bodies to vote in favor of what benefits PlayStation. Easier to argue you can't compete with COD when you've made zero products even close to similar. "It means make games that sell well and make you a ton of money." Silly me thinking Horizon FW was closely competing with Elden Ring and other open world games, it was actually going after COD this whole time. Revelatory.
“Whoooo! Corporation cheerleading?!?“ More like cheerleading that gamers won’t have to fork out $70 for another Activison/Blizzard game.
Whooooo! Cheerleading for getting a better ABK than what we have now. Cheerleading for developers actually being allowed to develop without worry about the crap they have been seeing with Activision in the past. Cheerleading the highly likely and inevitable removal of Bobby Kotick once this is all done and finalized. Cheerleading for Sony (current big bad corporate game leader) being laughed at for thinking they could prevent competition from happening. (and not just under their idea of rules)
What's funny, off topic a bit, is that everyone complained for years for MS to get some games, always saying "Where's the games!?" Now they are getting some and everyone is mad and bitter. They jumped the gun and bought some existing companies, with their own studios, and several IPs instead of building from scratcy.. All of these game studios could build upon those several IPs or go on and create all new IPs. It's just sad that everyone thinks this is really making things non-competitive. It's honestly just evening the playing field. They are more so now than ever on an even playing field than they've ever been with Sony and even Nintendo. Everyone was so happy about Sony and their 20 some studios making games. Right now on a Google search, Sony owns 19 studios (not counting any 2nd party or exclusive 3rd party companies) and MS owns 23 - after the Bethesda acquisition. They will own 5 more if the Activision-Blizzard deal goes through. So, between AB and Bethesda, MS purchased roughly 13 studios. 23 - 13 = 10. MS had 10, Sony has 19. It wasn't competitive before, look at console sale numbers. Quit whining.
Why are you whooping the removal of another publisher from competing systems? You're literally celebrating a tax dodging tech giant buying up huge parts of the multiplatform gaming industry not to make games but to remove them from competition. Has any company done anything more anti gamer than what Ms is doing to the industry right now?
@gun You do know MS isn't gaining any games that wasn't already coming to it's systems by grabbing multiplatform publishers, they are spending billions to remove games from competition... and to you this isn't anti gamer!?! Time to drop the fanboy glasses and look at what's happening.
Yeah, Sony. They're famous for it. Street Fighter, Final Fantasy, even going as far as paying developers to keep their games off of Xbox. Horrendous company.
@D4rc ...are you trying to compare single titles that were funded by platform holder to buying entire multiplatform publishers?
Its like they dont want new games and ip's. Xbox had enough money to create 5x as many devs as they bought. But no they took devs and rebranded them as their own. The number of new games that could have come from their own studios being created is infuriating. All that happens now is the games we were already getting appear in one less place.
As it should. There is nothing a out this deal that creates a monopoly or an anti-competitive environment.
Exactly, an example of a hypothetical anti-competitive merger/acquisition would be either any of the tech giants (MS, Apple, Google and Amazon) combing.
Umm. We're talking about video games ...not generic tech term. In video games they just gobbled up zenimax and almost EA and Activision. These are some of the biggest publisher with tons of employees and resources. In the meantime Sony, as usual is purchasing single developer teams.
@Crows90 - and that's their choice to do so.
***or an anti-competitive environment.*** Just look at FTV v Facebook and you'll see that it doesn't need a monopoly or even full control. https://www.ftc.gov/legal-l... I mean, there are tons of social media apps and sites, so how can Facebook be considered anti-competitive for just buying up some more of itself? Reddit, Twitter, Tumblr, so on and so on. Why is FTC going after Facebook then? Because anti-competitive was updated in 2015 by the FTC to include unfair advantages through similar means, and it's up to FTC to determine if this is something Microsoft is doing now before the FTC steps in a decade down the road to try and fix something that they now consider bad for the competition similar to what they're doing with Facebook now. I'm certain those who disagree will disagree, but those are the facts on why it's being argued at all. It's because it's not about "monopoly" anymore but unfair competition.
FTC vs Facebook, the very opening of the Case Summary from the link you provided: "The Federal Trade Commission has sued Facebook, alleging that the company is illegally maintaining its personal social networking monopoly through a years-long course of anticompetitive conduct" Am I missing something here? Because it seems to say pretty clearly that the FTC's case is based around Facebook being, according to the statement, a monopoly.
AFTER the acquisition MS would be the 3rd largest gaming company, still behind Sony. Will it create an u fair market? No. MS isn't going to start charging $100 for games or charging developers an insane high % to publish on Xbox.
I want ABK games on gamepass. Idgaf about anything else. If it makes Sony work harder you'll thank us. If it creates better games for Xbox we'll be happy. If they have to work under a better corporate work standard and ethics policy and improves their internal harassment issues good deal. Not a single person can tell me 4th place Xbox is now first place because of ABK or that it even gets them close. Concern trolls, All of you.
"In this sense, although it is recognized that part of the users of PlayStation consoles (from Sony) could decide to migrate to Xbox in the event that Activision Blizzard games - and especially Call of Duty– become exclusive to the Microsoft ecosystem, SG/Cade does not believe that such a possibility represents, in itself, a risk to competition in the console market as a whole". One step closer to having every COD available via Gamepass.
They get Candy Crush and the Diablo casino franchise. I will be breaking down the gates to get my hand on an SX now.
I think you missed a whole bunch of huge IPs there. Call of Duty (incl Warzone), Crash Bandicoot, Spyro, Tony Hawk, Diablo, Hearthstone, Overwatch, Starcraft, World of Warcraft & Warcraft all-up. Plus all the mobile counterparts, and the games that King has. There's a reason why Activision are worth ~$70bn. Attempted downplays are moot when Sony and Jim Ryan themselves are running around telling anyone who will listen how big of a deal acquiring Activision really is.
Guitar Hero in there as well
Not to mention they already got doom, Wolfenstein, prey, dishonored, evil within, older scrolls, fallout and starfield now. Along with some smaller titles that many were looking forward to on the PlayStation side. It was big enough to have purchased zenimax but now with this it's just ridiculous.
I just want all COD in my game pass….. seriously…. So let me get this straight….. if ps users buy dlc for COD…….. does it go straight to M$ pocket?
Sort of. Sony would get 30% because any digital transactions via the PS Store yield them a 30% share. But the other way of looking at that is, it's a 70% gain for MS because right now they get 0% of COD sales on PS.
https://store.steampowered.... https://store.steampowered.... After the steam community tried the *free* beta most of them said it was trash and moved on. I was one of them. And it's not a top pre-order game. This game is trash rather you like it or not. You lie it's not a top seller 😂😂 "So by your logic, all other games must be going REALLY downhill because they're performing far worse." Depends what suits my boat and it's all about quality. COD doesn't fit that bill anymore. Just a stale old franchise that will get buried soon
@Captain The game was #1 for purchases during and immediately after the beta. Like I said, for a 'trash game', it'll somehow manage to generate more revenue than any other game released this year and will outperform them post-launch too 🤷 Anyone who thinks otherwise is living in a fantasy world and will be in for a rude awakening later this month. There's a reason why Microsoft values it at ~70bn, and why Sony is kicking up such a fuss about them acquiring it. We can revisit this conversation at launch when it is top of the sales charts worldwide. Also on your link, most games don't even have 5 million players to lose, nevermind 50 million. That is how big COD is. 50m left, and it's still densely populated w/ over 350 million players, that's more than the entire population of the US.
"We can revisit this conversation at launch when it is top of the sales charts worldwide." OK 😂 https://www.gamebyte.com/ca...
All that grand standing by Sony and they ultimately failed. ⛳ 👏 Brazil was the only place that looked to be on Sony's side. Tough luck Sony. Imagine giving a company money for years for exclusive console content and then your rival ups and buys said company. Sony earned that L after this verdict.
Nobody expected Brazil to block the deal, they are irrelevant just like Saudi Arabia.
Brazil approval is huge Ms just going to show this to Uk Cma people lol. Everything in here is facts, Nintendo don’t rely on Activson and yet they are doing fine like the lawyer said they”re even out selling both ps4 and 5 with no Activson games. Even if Ms make Cod exclusive the remaining shooters on the platform would just replace Cod. Like Battlefield Rainbow Six, Apex etc Like the regulators said their job is to protect the consumer not the marke leader Sony.😂😂 Damn they didn’t have to shit on Google Stadia like that😭😭😭 ; guess google should have invest in a publisher.
This deal is going to get through is it? As sad as this is I just want more competition not 3 big guys going at it and one of them is trying to pay to win it all. Brazil itself is also one of the worst country to be a gamer everything in gaming is overpriced there and they got console years behind the rest of the world.
For Xbox fans, it would take Microsoft buying up EA or Ubisoft or Take Two in order for them to figure out what Microsoft is doing. Not that they would care because they only care about paying for a subscription and not buy games. As you have those in the comment section only mentioning game pass. Not buying the games after they become exclusive. Microsoft has groomed them well. When a company spends more buying up the industry than using that money to build studios to make games, you know what their agenda is. I guess last gen's severe ass kicking was the catalyst to Microsoft's monopolistic intentions being fast tracked.
Bruh look up Sony history ever studio you love they didn’t build from the ground up like Ms is doing with Inititave and 343i and even turn 10. Naughty Dog they purchased Sucker Punch they purchased Insomniac they purchased Guerrilla Games they purchased They brought a publisher in the Psygnosis 90s Evolution studios they purchased Media Molecule they purchased Bend studio they purchased Incognito they purchased Zipper they purchased Housemarque they purchased Nixxes they purchased Firesprite they purchased Blueprint games they purchased Valkyrie Entertainment they purchased Haven studio they purchased Bungle they purchased Only studio I can see on wiki that Sony didn’t brought is Santa Monica studio aka God of War they build from the ground. Now I know people going to say but Sony nature these studio by investing $$$ into them🤣 but so is Nintendo and Microsoft with their acquisition.
majority of those studios were bought over a span of 20 years, in the space on one year with these acquisitions lets see how many studios were taken that were renowned for making 3rd party games on mutliple platforms, Activision Shanghai Studio in Shanghai, China, founded in 2009. Beenox in Québec City, Québec, Canada, founded in May 2000, acquired on May 25, 2005. Demonware in both Dublin, Republic of Ireland and Vancouver, British Columbia, Canada, founded in 2003, acquired in May 2007. Digital Legends Entertainment in Barcelona, Spain, founded in May 2001, acquired on October 28, 2021. High Moon Studios in Carlsbad, California, founded as Sammy Corporation in April 2001, acquired by Vivendi Games in January 2006. Infinity Ward in Woodland Hills, California, founded in 2002, acquired in October 2003. Radical Entertainment in Vancouver, British Columbia, Canada, founded in 1991, acquired by Vivendi Games in 2005, laid off most staff in 2012. Raven Software in Madison, Wisconsin, founded in 1990, acquired in 1997. Sledgehammer Games in Foster City, California, founded on July 21, 2009. Solid State Studios in Santa Monica, California, founded in 2021. Toys for Bob in Novato, California, founded in 1989, acquired on May 3, 2005. Treyarch in Santa Monica, California, founded in 1996, acquired in 2001. Bethesda Game Studios id Software ZeniMax Online Studios Arkane MachineGames Tango Gameworks Alpha Dog Roundhouse Studios (formerly Human Head) lets not kid ourselves that majority of the studios sony bought were world renowned studios with IP's like COD, elders scroll, fallout etc etc. most of us havent batted an eye with the studios sony bought as they were already making games as a second party studio. now that it fits ur narrative to say sony buys so microsoft should do the same is a total cop out. competition is fair and drives the industry forward, but where will it end. if xbox fans are ok with this, will u show the say respect if sony was to buy take two not that it would ever happen but the point is the same.