2.5 million Club Penguin players showed their holiday spirit this year by participating in the community's Coins for Change program that let them donate virtual coins to support real world causes. The second annual Coins for Change campaign, which ran from December 12 through December 22, encouraged the kids who play Club Penguin to donate the coins they earn playing games within the virtual world to support causes dedicated to helping other kids.
At the end of the campaign, players had donated 3 billion virtual coins. The donations served as votes which were tallied for New Horizon Foundation, an organization started by the founders of Club Penguin, to help it determine how to allocate $1 million among charities dedicated to helping children. New Horizon Foundation has selected the following charities to receive a portion of its donation: