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Building Our Internal Games Studios

Netflix

"Today, I’m excited to announce that we are establishing an internal games studio in Helsinki, Finland, with Marko Lastikka as the studio director. This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world.

Why Helsinki? It is home to some of the best game talent in the world. This will be a games studio that we build from scratch, and our second games studio in Helsinki alongside Next Games, which became part of Netflix earlier this year. Along with Night School Studio and Boss Fight Entertainment, these four studios, each with different strengths and focus areas, will develop games that will suit the diverse tastes of our members.

It’s still early days, and we have much more work to do to deliver a great games experience on Netflix. Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year, and look forward to sharing what we produce in the coming years. "

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thecodingart61d ago

Lol. And no one thought twice about this..

Eonjay61d ago

Regardless I am inspired by "no ads and no in-app purchases". This is a win for everyone. Some want us to pay subscription fees to play games packed with MTX.

Gamingsince198161d ago

Well all the mobile games they have released so far on netflix which is about 28 are microstransaction free about 3 I play at most but they have a fair few genres covered.

Profchaos61d ago

Just mobile games I assume super low cost to make and potentially if they strike gold they could lock it behind a PayPal of having a subscription

porkChop61d ago

I think they deserve some credit here. They've made/published something like 25 exclusive games I think, and less than 1% of their subs have played any of them. At that point most other companies would just cut their losses. The fact that Netflix is not only continuing but expanding their games business is unusual and at the very least shows commitment.

RauLeCreuset60d ago

Probably because their investment and growth strategy isn't to just go after large 3rd party publishers to entice gamers to their platform by making popular multiplat franchises exclusive to it.

Mobis-New-Nest60d ago

Now it's time for Netflix to buy out Capcom and SquareSoft and Nintendo.

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phoenixwing61d ago

The fact they call it in-app tells me it will be mobile most likely.

Eonjay61d ago

Alternatively will the games be accessible in the Netflix app itself? Will they just be under a new tab? Will they be playable in all versions of the Netflix app or will there be a separate launcher on mobile/PC/console. Also will Netflix leverage it's compression tech for streaming?

BrainSyphoned61d ago

Game Pass will be/is an app for new smart tvs. Does that make the games you play on it invalid?

Profchaos61d ago

Yeah it would have to be I can't see how it would be possible to publish a ps5 game as an example and hide it behind a subscription unless Sony or Microsoft use it like a ea access situation

ProLogY60d ago (Edited 60d ago )

The part about mobile that sucks though is the advertisements and in app purchases. I wouldn't mind more high production mobile games that aren't trying to exploit it's users. Netflix released 'into the breach' on mobile a few months ago, it's fantastic on the phone. It's on the iphone and android stores, you need to be subscribed to download it.. otherwise plays just like any other mobile game.

I suspect their new games will work the same way.

+ Show (1) more replyLast reply 60d ago
-Foxtrot61d ago

After Amazons step into gaming, I doubt Netflix will be much better

DeathTouch61d ago

Maybe they learned from their mistakes, maybe not, but more competition is always better.

TheColbertinator61d ago

I agree. More big publishers could push some new investment to smaller developers. At this rate all major publishing will be done by EA, Sony, Microsoft, Tencent, Embracer and Nintendo.

Vengeance113861d ago

Internal studios as financially secure as Stadias.

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