DirecTV Enters Casual Gaming Market With Game Lounge

Officials from major U.S. satellite television service provider DirecTV have announced the launch of Game Lounge, a new interactive casual and children's gaming channel now available exclusively on the service.

In conjunction with the new channel, the company has also entered into a long term, exclusive partnership with Mattel for the use of all of its brands to develop a line of children's games exclusive to Game Lounge.

Described as a platform rather than simply another satellite channel, Game Lounge features several casual game categories including puzzle, word, card, educational and arcade style games based upon popular IP such as Nickelodeon's SpongeBob SquarePants, Avatar: The Last Airbender, and Tak and the Power of Juju.

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