Gears Of War Studio Is Donating 1% Of Revenue For Suicide Awareness Month

Microsoft's The Coalition studio has partnered with Crisis Text Line.

[porkChop]

Certainly a good cause.

[Crows90]

Absolutely. By now everyone should be plainly aware of suicide.

When life has no meaning for you and all you see is the bad suffering crap in your life. Never before has there been so many suicides and never before has there been such an enormous society completely alienated from each other. This is one reason I didn't like the shutdowns. Suicides and depression sky rocketed like you wouldn't believe. As much as we like to think mankind is evil and how horrible people can be...people need people.

I'm all for companies pitching in for universally good causes.

[Noskypeno]

It's wrong for kids to laugh at another kid saying his grandma died from covid, it's also wrong to shutdown the universe and only have contact through the internet. The people who are either vulnerable or want to be locked down until every last person no longer is infected should do so. The people who want the freedom and want to show their faces should do so too, its sad to hear an elementary school kid talk about not seeing his classmates faces and not communicating clearly.

I don't want to downplay the pandemic, because it was bad, but the media and the people pulling the strings deserves some flak for saying a man that had three bullet holes in his head died from covid just because he had covid.

[Crows90]

@noskypeno
Anyone laughing at anybody's death should be spanked like a child. Of course the vulnerable should be protected. Makes you wonder whyd someone would send covid positive patients to nursing homes. Geez.

[CBaoth]

but the problem is, Coaltion is essentially donating 20 cents on every 20 dollars YOU spend. If it was THEIR money they would've announced they were gonna donate 1% of LAST month's sales with suicide awareness. Now, they sit on a sales boon created by customer's generosity, accrue interest 10x more than the donation itself, and use the donation as tax relief next year! Certainly for a good cause but not very altruistic, is it?

I know better than anyone all companies do it. My company asks for pediatric donations. Last year alone they donated 3.3 million to combat terminal illnesses with children. There's nothing more on Earth that pulls at my heartstrings than seeing a child and their family have to endure that. But it definitely pisses me off knowing my company does it for the financial windfall and not because they care. At the end of the day though, that 3.3mil will do more good than I could have ever hope to give. I guess we'll always have to struggle with the eternal debate, do the ends justify the means?

[porkChop]

I understand where you're coming from, and I do agree.

[rippermcrip]

I don't want to teardown a good cause.... but who exactly is buying any of these games att his point?

[MadLad]

You'd be surprised.
Even with Gamepass, the Gears games typically rank amongst the most sold anytime there's a big sale.
It's harder to track on Xbox.

[Godmars290]

By what measure if MS isn't reporting those numbers?

And what does it really mean if by "sale" the game's being sold at a discount? Could be talking about $2-5?

If we're talking 10k sales at $5 that 1% of 50k or $500.

[MadLad]

@godmars

I've never seen Gears of War Remastered, Gears 4, or Gears 5 nearly that low in any sale.

Like I said, even being on Gamepass, even during large sales with many games on sale, they tend to be some of the biggest sellers. There a lot of people still buying the Gears series even after years of being released.
There's a lot more digital sales than I think you would assume.

[HardKnockKid24]

Your first thought should have prevented your second thought. Smh

[Germaximus]

LOL

[Melankolis]

1% of revenue is many...

[Crows90]

Not huge but not insignificant either.

[Melankolis]

1% revenue is quite many. Means if they take 30% profit from their revenue, they actually give 3% and so on.

I believe you regularly give more than 1% of your revenue that's good, but as a company whose behavior is always driven by profit, the executives deserve credit.

[MadLad]

1% more than 99% typically give.

[moriarty1889]

Very nice of them. A good cause for sure.

[GaboonViper]

Fantastic, as a 3 time suicide survivor myself, this is a awesome gesture and hope it raises mental health awareness, you are not alone and talking helps, trust me i know.