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Opinion: Next for Blu

Having staggered through a long and bruising format war with HD DVD, it would have been no real surprise had Blu-ray Disc crumpled like a spent fighter when hit with an abrupt slowdown in consumer spending in that latter part of 2008.

The fact that it didn't, and appears to have come through the fourth quarter still on its feet (this column was written before Christmas) has to be considered at least a minor triumph in its own right, leaving Blu-ray to continue the fight in 2009.

So what needs to happen now for the format to succeed in the coming year?

The first order of Blu-ray business for 2009 is an adjustment in strategic planning around the format, by both hardware makers and the studios, some of which will happen naturally but some of which will be forced on the industry.

First and foremost, the PlayStation 3 Trojan Horse strategy has been a bust.

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rucky3589d ago

Too many wrong things on this article that i'm too tired to point em out. Happy Holidays everyone!

crck3588d ago (Edited 3588d ago )

"the PlayStation 3 Trojan Horse strategy has been a bust"

This is laughable. Blu-ray would have lost the format war if it wasn't for the PS3. The cost to Sony was brutal but everyone would be buying HD-DVDs this holiday season if it wasn't for the PS3.

DavidMacDougall3588d ago

Yeah theres no point. Let them think otherwises it is chrismas after all

freeblue3588d ago

wasn't it two weeks ago, we had the 60 millions spent on blu ray on black friday? and how people underestimated the blu ray adaptation?

Agent VX3588d ago

Oh nooo!!1 Here we go again, a bunch of "wanna be" industry analysis that know absolutely nothing about the industry are tar and feathering the author of the article.

He has many "right on" points in his piece, and Bluray is struggling. Bluray isn't taking off like the industry wanted, and they do have much work on their hands to keep Bluray increasing in sales.

With all the different options available to consumers now, Bluray will never, ever be as big as DVD. Don't worry silly fanboys, Bluray is here to stay, just that it won't dominate like DVD did.

I really don't understand why Bluray dominating the marketplace is so important to fanboys lives, and when it doesn't they get their little panties in a knot. 5 years from now, they will still be producing Bluray movies, so don't worry fanboys, you will be watching HD movies like I will be.

poindat3588d ago (Edited 3588d ago )

I find it highly ironic that you call the other commenters 'wannabe analyists' yet you yourself go on to analyse the situation. And very poorly I might add.

Blu ray is far from struggling. In fact, if you would look back to the early years of DVD (which I doubt you can do considering how narrow minded you are) you would see that blu ray is doing just as well, if not better than DVD at this point in its lifecycle.

Different options? What are those outside of DVD? Oh yeah, blu ray and digital distribution. Wow, you're right, what a variety of choices. Please. DD doesn't even hold a viable marketshare.

Please don't try to be a wanabe analysist.

edit: Looking back at this, I apologize for the angry tone. Uneeded, I know.

madmike3587d ago (Edited 3587d ago )

to pay 2ooo pounds on a realy good tv 300 pounds for a blu-ray player and then 20 pounds a movie some times 25 pounds. thats why blu-ray will fail and you can all say that you can get a cheaper tv but you get what you pay for. you pay cheap you get sh.t what im trying to say is if you buy a cheap hd tv and wont to watch a movie or football the picture is sh.t only a realy good hd tv will make that 1080p movie great with a 300 pound blu-ray player and 20 pound flim

Kyur4ThePain3587d ago

You do know you just owned yourself, right?

Willio3587d ago

"I really don't understand why Bluray dominating the marketplace is so important to fanboys lives"

"Oh nooo!!1 Here we go again, a bunch of "wanna be" industry analysis that know absolutely nothing about the industry are tar and feathering the author of the article."

Dictionary.com states:

AgentVCrap: Hyprocrit

+ Show (5) more repliesLast reply 3587d ago
Raoh3589d ago

everyone wants to be some sort of media expert. LMFAO

Why o why3589d ago

blu ray is dying today and/or dead tomorrow because 'they' said so right

whoelse3589d ago

This articles says that the PS3 hasn't been a driving force for Blu-ray but I disagree. Blu-ray wouldn't even exist today if it wasn't for Blu-ray.

hitthegspot3589d ago

The next step is to make a portable player. Once the media becomes portable more people will switch from DVD...

Nineball21123589d ago

@ whoelse... I think you mean Blu-ray wouldn't even exist today if it wasn't for the PS3. :-)

And I agree with you.

gdguide3589d ago

Ughhh. I hate the point about MP3s replacing CDs despite being of lower quality. Do joggers watch movies on the go? MP3s replaced CDs because people listen to music on the go. Music works just as well while jogging, sitting on a bus, going places. Streaming movies to a Tv where you don't need to carry things around is pointless. I'm tired of these baseless and thoughtless points.

I can agree that BR media costs too much during bad economic times. But that's it. And this is the case of another article written after sales reports that make this article pointless and out of date.

Funky Town_TX3588d ago

The price of the stand alone player is good. I think that once the movies go down then things will really take off. Hell, I refuse to buy a DVD if it's more than $15.

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