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Halo Infinite slip-up: 343 releases Juneteenth cosmetic with inappropriate nameplate title

The 343 developers made a major error when releasing content.

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Christopher711d ago

Saw this on Reddit yesterday. Definitely a big talking to for someone on the design team. No way that was done by mistake.

Interloper711d ago

Actually, it wasn't. According to what info I've managed to gather, the name itself has something to do with a development tool they either use or have used in the past.

Christopher711d ago (Edited 711d ago )

Sure. That's the excuse they gave (don't know why you say info you've managed to gather when they literally gave that excuse on Reddit). 100% a toolset and *just happens* to use the toolset name for just this item for this specific group of people where said reference is considered offensive.

https://twitter.com/MintBli...

But, just this one image had that mistake. Even though there are literal names for each template (such as Omaha there).

Jin_Sakai711d ago

“Sure. That's the excuse they gave (don't know why you say info you've managed to gather when they literally gave that excuse on Reddit). 100% a toolset and *just happens* to use the toolset name for just this item for this specific group of people where said reference is considered offensive.”

https://i.ibb.co/LQ0T0gP/2-...

ABizzel1711d ago (Edited 711d ago )

@Jin_Sakai

You can post it all you want, the issue is not what the toolset was named as. The issue is CLEARLY what Christopher said, they "*just happens* to use the toolset name for just this item for this specific group of people where said reference is considered offensive."

They released a Juneteenth nameplate, to celebrate the end of slavery for African-Americans, and out of all the things they could have named it they chose Bonobo, an endangered species of Apes. Knowing d@mn well it has been a lifelong insult for darker-skinned people to be referred to as apes.

Take that link and shove it right alongside 343i.

Mr Pumblechook711d ago

@ABizzel1 Until i came across this story on Twitter a day ago I didn't know that a bonobo is an endangered ape, I don't find it a stretch that someone at Microsoft is as ignorant on the topic of them as me. However why give the nameplate a vague name and not call it Juneteenth from the start?

ABizzel1711d ago (Edited 711d ago )

@Mr-Pum

As you said if anything it should have been named "Juneteenth" since the description of the nameplate is literally what the holiday is about "Commemorating the end of slavery in the United States".

Instead, they name it Bonobo, named after a "toolkit", which is named after an ape, and release Bonobo to celebrate African-Americas and their battle with slavery:
https://en.wikipedia.org/wi...

This is why people are always rightfully campaigning for diversity, representation, and inclusion.

Orchard711d ago

I don't buy it. Why would you be entering the tool name as a skin/dlc placeholder name? That makes no sense.

And by that logic, they'd have hundreds or thousands of 'Bonobo' entries in the tool itself, so how would you even get any work done or find what you were looking for...

Also where is the quality control? Presumably one person doesn't click a button and this goes live.

Eonjay711d ago

@Orchard

100% Correct.

Jin_Sakai711d ago

The issue is CLEARLY what Christopher said, they "*just happens* to use the toolset name for just this item for this specific group of people where said reference is considered offensive."

I never said it wasn’t. Sounds like they’re making some inappropriate jokes internally and accidentally sent it out the door. Doesn’t surprise me though being 343i.

+ Show (5) more repliesLast reply 711d ago
Zeref711d ago (Edited 711d ago )

it was a genuine mistake, very unfortunate that it had to happen exactly with this nameplate though lol.

The tool that they use for nameplates is called Bonobo, and it's notoriously very finicky to work with. It defaulted back to Bonobo when somebody probably didn't use it correctly.

Eonjay711d ago

No one believe's that. Because its BS. In all my years of development I have never had a label default to the name a development tool, IDE, or SDK. Thats not a thing. Most defaults are either NULL, blanks, '-', 'Label(x)', 'Name' or the actual name of the var or field used. This is clearly intentional and has only happened this one time. This is not the hill to die on.

XiNatsuDragnel710d ago

No one believes it Zeref nii san.

Zeref710d ago (Edited 710d ago )

There is actually evidence of this. Screenshot of the tool they used before this whole controversy. It really is called Bonobo.

Aarontk711d ago ShowReplies(1)
generic-user-name710d ago

It's suspicious, but if it's not a mistake, the alternative is a dev put it in there knowing if they were caught they'd be screwed, not just at Bungie, but their name would be sullied by the entire industry, maybe never finding work there again. Seems like a lot to put on the line for something that was obviously going to be spotted.

Christopher710d ago

People have done way dumber things. I mean, there are people who sexually harass women in the workplace regularly in the gaming industry.

generic-user-name710d ago

@Christopher

While that's true, they sexually harass women behind closed doors, not where everyone can immediately see it happening.

Michiel1989710d ago

so youre saying theyre racists? Proud man to throw those insults at them online. Maybe you should go back to twitter, seems to be your kinda thing.

I just see no reason for them to do this on purpose except if it was some rogue employee with bad intentions. Its just a bit sad that no mistakes can ever be made without people jumping the gun. Maybe im giving them the benefit of the doubt too much, but just like you there is no certainty at all.

Christopher710d ago

Perhaps you should learn to read. Please inform me where I called anyone racist. Let alone a whole company? Much like the Internet, people make really bad attempts at jokes in the workplace as well, let alone this got through multiple levels of QA. No one here thinks 343 has it out for Juneteenth or are a racist company.

***a bit sad that no mistakes can ever be made without people jumping the gun***

Ironic considering your response to me. And tons of mistakes go by without tons of people commenting on them. This one? It's quite a lot of coincidences stacked on top of one another for a very notable day of celebration.

Michiel1989710d ago

you heavily implied they are.

Christopher709d ago

***you heavily implied they are.***

Not at all. Stop making up stuff.

+ Show (2) more repliesLast reply 709d ago
GoodGuy09711d ago

Idk why these companies even try to celebrate these kinds of holidays when they end up actually doing more harm lol. If they have someone in their staff that actually knows their stuff then sure, why not.

ABizzel1711d ago

It could be as simple as posting a "Happy Juneteenth" on Social Media, and making a post celebrating their "African-American staff" and appreciating them for their contributions to gaming.

Instead, your get crazy stuff like this, Wal-Mart attempting to capitalize on Juneteenth colored ice-cream, and so many other head-scratching moments. This is what black people mean by lack of diversity and inclusion because if there was enough of it these types of situations would be caught before becoming PR issues.

Tacoboto711d ago

I've got a strong inkling that the only kind of black representation at this Seattle-area game developer is a white person grandstanding about Juneteenth after they learned about it on Twitter two years ago.

RaiderNation711d ago

I agree. I'm not sure when corporations decided to become activists and get publicly involved in social/political issues. I don't give a rat's ass whether or not you support this cause or that cause. Just do your job, produce your products, and let me decide whether those products are worth buying.

SullysCigar710d ago

In 2022, this is apparently too much to ask. This is just one example how these kinds of actions can bite them on the arse.

I'm with you 100%. Companies should stick to their purpose and leave the politics to the politicians. They don't need help effing things up!

SeTTriP710d ago

I don't think this was meant for celebratory purposes.

+ Show (1) more replyLast reply 710d ago
SullysCigar711d ago

Oof it's like they'll do anything to get someone - ANYONE - to care, at this stage.